Senior Social Media Manager at Kreative Media

Owned end-to-end social media strategy and optimization across Instagram, Facebook, TikTok, and YouTube for hospitality, restaurant, and construction brands. Analyzed platform analytics to generate actionable insights and refined content strategy. Developed creative briefs covering objectives, target audiences, KPIs, messaging, and short-form video direction. Conceptualized, scripted, and edited short-form video content using trending formats, cultural moments, and algorithm insights to maximize reach and audience retention. Identified emerging social trends, sounds, and platform-native behaviors to increase discoverability. Utilized AI tools and prompt engineering to accelerate ideation, generate caption variations, optimize hooks, and streamline content workflows. Led photo shoots and managed cross-functional collaboration with creatives and clients to ensure on-time delivery and brand consistency. Produced weekly and monthly performance reports translating analytics into strategic r

Social Media Manager & Community Manager (Podcast) at Melanin In Money Show Podcast

Scaled Instagram presence from 20,000 to 113,000+ followers through data-informed social media strategy, short-form video optimization, and community engagement initiatives. Executed integrated social media campaigns for three award shows and in-person conferences, converting digital audiences into paid event attendees. Analyzed audience insights, engagement metrics, and content performance data to improve conversion efficiency and retention. Presented weekly analytics reports to leadership, synthesizing performance data into actionable recommendations and campaign refinements. Developed campaign briefs and structured content calendars aligned with trending social content and audience behavior. Managed real-time community engagement across Instagram, Facebook, and TikTok to strengthen brand awareness and audience growth.