I’m a Portland-based Creative Director and designer specializing in brand identity systems, experiential campaigns, visual storytelling, and human-centered UX/UI. I’ve worked across agencies, startups, and in-house teams to translate strategic insight into clear, compelling design that elevates brand perception and drives business results.…

Frances Pérez

I’m a Portland-based Creative Director and designer specializing in brand identity systems, experiential campaigns, visual storytelling, and human-centered UX/UI. I’ve worked across agencies, startups, and in-house teams to translate strategic insight into clear, compelling design that elevates brand perception and drives business results.…

Available to hire

I’m a Portland-based Creative Director and designer specializing in brand identity systems, experiential campaigns, visual storytelling, and human-centered UX/UI. I’ve worked across agencies, startups, and in-house teams to translate strategic insight into clear, compelling design that elevates brand perception and drives business results.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Director / Designer at Freelance
September 1, 2025 - Present
Provide creative direction and design services for agencies and startups. Led the design of a Disney event activation with 2influence Live Experiences for the 2026 Cannes Lions Festival of Creativity. Create brand-awareness social campaigns, paid social advertising, email designs, and web experiences. Partner with early-stage founders on go-to-market launch materials in healthcare and AI-focused B2B sectors.
Group Creative Director at Plex
December 1, 2020 - August 1, 2025
Defined and evolved the Plex brand within the streaming and entertainment market, balancing consumer entertainment with personal media positioning. Led brand storytelling and creative vision across global campaigns, content, UX, product marketing, and B2B events. Directed new product launch campaigns from user insights and strategy through prototyping and launch across platforms. Recruited and scaled a high-performing creative team, increasing efficiency and design output by 30%, while mentoring creatives at multiple career levels.
Creative Director at Five Below
January 1, 2020 - December 1, 2020
Led UX and creative strategy for Five Below’s e-commerce website and mobile applications following the acquisition of Hollar. Oversaw redesigns and successfully integrated Hollar’s app UI into the Five Below brand identity. Collaborated with engineering, product, and design teams to develop a unified digital experience. Set creative vision and design standards while mentoring multidisciplinary teams.
Creative Director at Hollar
February 1, 2018 - January 1, 2020
Built Hollar’s brand identity and creative strategy, defining its voice and visual aesthetic. Led collaboration with merchandising, product, and marketing teams to optimize content and branding. Doubled the size of the in-house creative team and fostered a culture of innovation and excellence. Recruited and managed a remote photography studio and crew, along with an overseas retouching team in the Philippines.
Creative Director at The Wonderful Agency
September 1, 2012 - September 1, 2017
Spearheaded integrated brand campaigns, digital content, and experiential marketing for FIJI Water, POM Wonderful, Teleflora, Wonderful Pistachios, and other brands. Managed internal teams and external vendors across photography, interactive design, and production. Developed creative strategies for interactive experiences, sports venue takeovers, Times Square and Washington, D.C. activations, e-commerce content, and social media campaigns.
Senior Art Director at Publicis Sapient
July 1, 2008 - September 1, 2012
Led interactive art direction for website redesigns, digital campaigns, and branded content for global clients including Chrysler, Fiat, Coca-Cola, and Visit Florida. Managed creative teams and collaborated with developers, strategists, and external partners to deliver integrated digital experiences.
Art Director at Lopez Negrete Communications
March 1, 2007 - August 1, 2008
Provided art direction for advertising and branded communications projects for clients including Bank of America, Visa, Starbucks, and Walmart.
Art Director at McCann Erickson
February 1, 2006 - March 1, 2007
Created advertising and brand communications for clients including Bacardi, L’Oréal, MasterCard, Coca-Cola, and Johnson & Johnson.
Art Director at De La Cruz & Associates
June 1, 2003 - January 1, 2006
Worked in an Ogilvy-affiliated agency environment on advertising and brand communications for American Express, Dove, and Kraft.

Education

BFA in Advertising Design with a Minor in Marketing at Washington University in St. Louis
January 11, 2030 - August 23, 2026
BFA in Advertising Design with a Minor in Marketing at Washington University in St. Louis
January 11, 2030 - August 23, 2026
BFA in Advertising Design with a Minor in Marketing at Washington University in St. Louis
January 11, 2030 - August 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Healthcare, Consumer Goods, Professional Services, Travel & Hospitality, Non-Profit Organization

Skills

Experience Level