Available to hire
Strategic and visionary marketing leader with 22 years of experience driving brand growth, creative innovation, and business transformation across the MENA region. Proven track record in leading cross-functional teams, executing award-winning integrated campaigns, and managing high-impact branding initiatives for sectors including government, retail, fintech, and hospitality.
Experience Level
Language
Arabic
Fluent
English
Advanced
Work Experience
Director of Sales and Marketing at Art Guru Media Group
January 1, 2023 - PresentDeveloped and executed comprehensive marketing strategies tailored to client objectives to strengthen brand positioning and market presence. Served as a strategic advisor designing creative, data-driven solutions aligned with business goals. Produced sales proposals and digital materials to support conversion and expansion. Directed integrated campaigns across digital, print, and social channels, delivering measurable engagement and lead generation. Led creative direction for brand consistency and performed campaign data analysis to optimize ROI. Managed client relationships through proactive communication and reliable, value-driven delivery.
Director of Sales and Marketing at The Digital House (TDH)
September 1, 2017 - November 30, 2022Defined and implemented long-term sales and marketing strategies to support growth and improve market positioning. Oversaw daily operations across departments to ensure project alignment, quality control, and on-time delivery. Launched new pricing models and service bundles, increasing annual revenue by 45%+ and expanding the client base. Built client relationships to increase renewals and maintain high satisfaction across major accounts. Managed a 30+ member team with coaching and structured growth plans. Streamlined workflows using project management tools, reducing turnaround time by 25%. Designed and launched integrated marketing initiatives, managed budgets exceeding $1M, and ensured KPI-driven execution with performance oversight.
Senior Account Manager at Brand Wheelhouse Inc. (BWI)
March 1, 2013 - July 31, 2017Directed over 250 integrated campaigns across the MENA region, ensuring strategic alignment and creative excellence. Maintained and grew key accounts to drive revenue and long-term client loyalty. Collaborated with design and content teams to shape compelling brand narratives and visual strategies. Supervised a multidisciplinary team of 20+ creatives to deliver high-quality work on time. Improved workflow efficiency, reducing delivery times by 40% and increasing client satisfaction.
Media & Design Manager at Ministry of Education (MOE)
July 1, 2010 - November 30, 2012Planned and launched cross-platform media campaigns to increase reach and support national education initiatives. Led design and messaging for government communications to ensure clarity, consistency, and public engagement. Managed vendor relationships and negotiated cost-effective media placements across key channels. Tracked performance using analytics tools and refined strategies based on results and stakeholder feedback.
Art Director at Viola Communications
June 1, 2008 - June 30, 2010Led development of visual concepts and advertising campaigns for key government and corporate clients, ensuring creative excellence and brand consistency. Managed design and production across print, digital, and outdoor media to deliver impactful visual communication aligned with strategic goals. Partnered with account managers and copywriters to translate objectives into compelling creative solutions. Supervised design teams and vendors to maintain production standards and introduced fresh creative approaches that enhanced the agency’s reputation.
Art Director at FP7 McCann Worldwide
June 1, 2005 - June 30, 2008Developed innovative advertising concepts aligned with client branding and campaign goals. Supervised designers and vendors to ensure timely, high-quality creative delivery across media. Presented ideas to senior clients and incorporated feedback to refine campaign execution.
Art Director at M&C Saatchi
May 1, 2004 - May 31, 2005Delivered ad concepts for regional and global brands across print and digital media. Oversaw shoots and post-production to ensure quality and brand alignment. Joined pitch meetings and presented visuals aligned with marketing goals.
Junior Art Director at M&C Saatchi
August 1, 2003 - May 31, 2004Assisted in campaign concepts and visual development. Produced on-brand visuals under tight deadlines.
Graphic Designer at FP7 McCann Worldwide
February 1, 2002 - July 31, 2003Created print and digital assets using Adobe tools. Coordinated with teams and vendors to finalize deliverables.
Education
Bachelor’s Degree in Graphic Design at Belford University (Texas, USA - Online)
January 1, 2002 - January 1, 2002Associate of Arts in Graphic Design at Al Andalus College (Amman, Jordan)
December 1, 2000 - December 1, 2000Qualifications
Adobe Certified Expert (ACE) – Adobe Photoshop CC
January 11, 2030 - August 23, 2026Adobe Illustrator CC Certification (96 hours) – Adobe
January 11, 2030 - August 23, 2026Adobe InDesign CC Certification (96 hours) – Adobe
January 11, 2030 - August 23, 2026Print Production & Digital Imaging Certification – Printing Industries
January 11, 2030 - August 23, 2026How to Catch Ideas Creative Workshop – UAE/Germany (72 hours)
January 11, 2030 - August 23, 2026Industry Experience
Government, Retail, Financial Services, Media & Entertainment
Experience Level
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Abu Dhabi today.