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I’m Chris Rieger, a User Experience Architect, Brand Strategist, and Business Builder based in Switzerland. With nearly 20 years of experience, I help startups and businesses create products, brands, and services that people love to use—end to end, from discovery to execution. I work independently and as a lead within cross-functional teams. I take an outcome-driven, hands-on approach: aligning people around clear goals, bringing the right UX and branding methods to the table, and actively contributing to delivery. My full portfolio is available at chrisrieger.net.…I’m Chris Rieger, a User Experience Architect, Brand Strategist, and Business Builder based in Switzerland. With nearly 20 years of experience, I help startups and businesses create products, brands, and services that people love to use—end to end, from discovery to execution. I work independently and as a lead within cross-functional teams. I take an outcome-driven, hands-on approach: aligning people around clear goals, bringing the right UX and branding methods to the table, and actively contributing to delivery. My full portfolio is available at chrisrieger.net.

Christian Rieger

UX Designer, Brand Strategist, Product Designer

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I’m Chris Rieger, a User Experience Architect, Brand Strategist, and Business Builder based in Switzerland. With nearly 20 years of experience, I help startups and businesses create products, brands, and services that people love to use—end to end, from discovery to execution. I work independently and as a lead within cross-functional teams. I take an outcome-driven, hands-on approach: aligning people around clear goals, bringing the right UX and branding methods to the table, and actively contributing to delivery. My full portfolio is available at chrisrieger.net.…I’m Chris Rieger, a User Experience Architect, Brand Strategist, and Business Builder based in Switzerland. With nearly 20 years of experience, I help startups and businesses create products, brands, and services that people love to use—end to end, from discovery to execution. I work independently and as a lead within cross-functional teams. I take an outcome-driven, hands-on approach: aligning people around clear goals, bringing the right UX and branding methods to the table, and actively contributing to delivery. My full portfolio is available at chrisrieger.net.

Available to hire

I’m Chris Rieger, a User Experience Architect, Brand Strategist, and Business Builder based in Switzerland. With nearly 20 years of experience, I help startups and businesses create products, brands, and services that people love to use—end to end, from discovery to execution.

I work independently and as a lead within cross-functional teams. I take an outcome-driven, hands-on approach: aligning people around clear goals, bringing the right UX and branding methods to the table, and actively contributing to delivery. My full portfolio is available at chrisrieger.net.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

German

Fluent

English

Advanced

French

Advanced

Italian

Beginner

Work Experience

Business Developer (UX, Branding & Marketing) at ABEO GmbH (Marketing consultancy)

January 1, 2016 - December 31, 2025

Built and supported Swiss ICT start-ups from early-stage concepts to market-ready products and brands across strategy, UX, branding, and product development. Served as an outcomes-focused lead, aligning stakeholders around clear goals while contributing directly to UX, branding, and product work.

Senior Marketing Manager & Art Director (in-store communication, campaigns, POS messaging) at Swisscom (Schweiz) AG

January 1, 2008 - December 31, 2016

Managed Swisscom shop communications and campaign execution, ensuring consistent customer messaging and supporting retail innovation informed by behavioral research.

Senior Marketing Manager & Art Director at Swisscom (Schweiz) AG

January 1, 2008 - December 31, 2016

Led retail marketing and point-of-sale communication across Swisscom Shops. Managed in-store communication, campaigns, and customer messaging, including retail innovation initiatives informed by behavioral research.

Senior Experience Designer at Swisscom (Schweiz) AG

January 1, 2008 - December 31, 2016

Owned UX architecture and contributed to digital transformation in Swisscom retail. Applied Human-Centered Design methods for digital initiatives, including the then-new Swisscom Community.

Senior Design Manager at Swisscom (Schweiz) AG

January 1, 2008 - December 31, 2016

Led design strategy and development. Applied Human-Centered Design methods across Swisscom teams and projects to improve customer experience and guide digital product and service decisions.

Senior Designer at The Phone House AG (ICT retail chain)

January 1, 2007 - December 31, 2008

Designed retail communication and in-store customer experience in an ICT retail environment.

Product Tester (R&D) at Mettler Toledo AG

January 1, 2005 - December 31, 2006

Supported product validation and quality assurance in industrial R&D for precision instruments.

Co-founder at CH Media Group AG (outdoor advertising company)

January 1, 1999 - December 31, 2006

Co-ran an innovative outdoor advertising company. Developed business concepts, managed client relationships, and drove early-stage growth initiatives.