Available to hire
Creative and digital marketing professional with experience across campaign execution, PR/media relations, content creation, and brand development. Skilled in creative direction, digital communications, and stakeholder engagement, with hands-on experience producing and editing social media and branded video content.
I combine marketing strategy with practical execution—planning content calendars, supporting rebrands and CRM campaigns, coordinating events, and developing research-informed campaigns. Experienced in leadership and governance through student organisational roles, and committed to delivering impactful, inclusive initiatives.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
VP Welfare & Trustee at Essex Students’ Union
July 1, 2025 - PresentLead a workforce of 70 permanent and 250 student staff, supporting effective operations and a positive organisational culture. Oversee £7m charity turnover with responsibility for financial sustainability and growth. Chair HR & Finance Committee and serve as Vice Chair for Tackling Racism & Discrimination, driving organisational development and advancing equality, diversity and inclusion. Contribute to the Student Experience Committee, provide governance as a Trustee, and represent the Students’ Union to students and stakeholders. Develop marketing, content calendars and campaign strategies while planning, shooting and editing social media content; write blog content to communicate initiatives and student-focused insights. Lead and deliver campus events and network at UK-wide conferences to share best practices and develop campaigns.
Dissertation Project (Passed with First Class) at Colchester Citizens’ Advice
January 1, 2025 - August 1, 2025Collaborated on a dissertation project conducting surveys and research into engaging younger audiences. Provided tailored marketing recommendations to support outreach and improve service sustainability.
Project/Dissertation Research (Marketing Project) at Colchester Citizens’ Advice
January 1, 2025 - August 1, 2025Collaborated with Colchester Citizens’ Advice on a dissertation project, conducting surveys and research into engaging younger audiences. Provided tailored marketing recommendations to support outreach and service sustainability.
Event Assistant (Festivall Staff & Occasionall Staff) at The Occasionall Group
December 1, 2024 - PresentProvided customer service to improve visitor experience at Enlightened Trail, Colchester. Managed ticketing operations to ensure accurate processing and smooth entry flow. Guided visitors through the trail with informative insights to enrich their experience.
Event Assistant at The Occasionall Group
December 1, 2024 - PresentProvided exceptional customer service at Enlightened Trail, Colchester; managed ticketing operations and ensured accurate processing and smooth entry flow. Guided visitors through the trail and offered informative insights to enrich their experience.
Digital Marketing Executive at Eventage (Rebranded to SAGE)
March 1, 2024 - May 31, 2024Led the rebranding of Eventage to SAGE, ensuring a seamless transition and alignment with brand values while enhancing digital content strategies across platforms. Developed and executed content calendars and newsletters. Managed social media channels (Instagram, LinkedIn) to drive brand growth, engagement, and community building.
Digital Marketing Executive at Eventage
March 1, 2024 - May 31, 2024Led the rebranding of Eventage to SAGE, ensuring a seamless transition while aligning with brand values and improving digital content strategies across platforms. Developed and executed content calendars and newsletters, managed social media channels (Instagram, LinkedIn) to drive brand growth, engagement and community building.
Digital Marketing & Creative Executive at RG Blue Communications
June 12, 2023 - July 21, 2023Assisted in an advertisement campaign for “Little Buddies” by Bisconni & Bank Islami. Created content calendars for Ana & Batla, Bona Papa, IBIOP and Ocean Residency. Conducted market research on biscuits for brand relaunch using HubSpot CRM to support customer insights and campaign planning.
Digital Marketing Executive at M by Mahira
April 1, 2023 - May 5, 2023Assisted in creating brand content and mood boards. Managed international bookings and inventory through DHL and Shopify to ensure accurate order processing and fulfilment. Handled customer service and social media management with attention to detail.
Digital Marketing & Creative Executive at Scnz Crew (International Pakistani Brand)
February 1, 2022 - January 31, 2026Developed campaign concepts, mood boards and creative direction for brand campaigns and product launches. Supported PR campaigns, photo shoots and branded video productions from planning through execution. Directed models to achieve the desired visual aesthetic and collaborated with photographers, videographers and creative teams. Supported CRM-focused campaigns to strengthen customer engagement and brand presence.
Education
MS Digital Marketing & Analytics (Passed with Merit) at University of Essex
October 1, 2024 - October 1, 2025Bachelor of Business Administration (H) - Marketing (CGPA 3.14) at Institute of Business Management (IoBM - Pakistan)
September 1, 2020 - May 1, 2024MS Digital Marketing & Analytics at University of Essex
October 1, 2024 - October 1, 2025Bachelor of Business Administration (H) — Marketing at Institute of Business Management (IoBM - Pakistan)
September 1, 2020 - May 1, 2024Qualifications
Mental Health First Aider
January 1, 2025 - August 24, 2026L’OREAL Brandstorm - Local Semi-Finalist
February 10, 2023 - April 10, 2023Mental Health First Aider
January 1, 2025 - August 24, 2026Local Semi-Finalist — L’OREAL Brand storm
February 10, 2023 - April 10, 2023Industry Experience
Non-Profit Organization, Education, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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