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Senior Graphic Designer / Art Director with years of experience driving brand evolution and business growth across Property, Beauty, FMCG, and Luxury Retail. A proven track record of delivering intelligent, high-impact design solutions that command attention and drive consumer response. Expert in navigating complex stakeholder requirements, managing cross-functional teams, and executing seamless multi-channel campaigns from concept to rollout.…Senior Graphic Designer / Art Director with years of experience driving brand evolution and business growth across Property, Beauty, FMCG, and Luxury Retail. A proven track record of delivering intelligent, high-impact design solutions that command attention and drive consumer response. Expert in navigating complex stakeholder requirements, managing cross-functional teams, and executing seamless multi-channel campaigns from concept to rollout.

Joanne Birtchnell

Art Director, Brand Designer, Graphic Designer, +1

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Senior Graphic Designer / Art Director with years of experience driving brand evolution and business growth across Property, Beauty, FMCG, and Luxury Retail. A proven track record of delivering intelligent, high-impact design solutions that command attention and drive consumer response. Expert in navigating complex stakeholder requirements, managing cross-functional teams, and executing seamless multi-channel campaigns from concept to rollout.…Senior Graphic Designer / Art Director with years of experience driving brand evolution and business growth across Property, Beauty, FMCG, and Luxury Retail. A proven track record of delivering intelligent, high-impact design solutions that command attention and drive consumer response. Expert in navigating complex stakeholder requirements, managing cross-functional teams, and executing seamless multi-channel campaigns from concept to rollout.

Available to hire

Senior Graphic Designer / Art Director with years of experience driving brand evolution and business growth across Property, Beauty, FMCG, and Luxury Retail. A proven track record of delivering intelligent, high-impact design solutions that command attention and drive consumer response. Expert in navigating complex stakeholder requirements, managing cross-functional teams, and executing seamless multi-channel campaigns from concept to rollout.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Graphic Designer at Cullen Jewellery

June 1, 2025 - June 1, 2026

Executing specialist marketing materials for a global leader in lab-grown diamonds. Delivering campaign rollouts, global showroom signage suites, and high-end digital/web assets.

Freelance Graphic Designer at Self-Employed

May 1, 2024 - June 1, 2025

Senior Art Director at One Fell Swoop

August 1, 2023 - May 1, 2024

Directed creative strategy and campaign rollout for specialist Seniors’ Living communities. Developed pitch presentations, advisory proposals, landing pages, edms, press and digital ads, and comprehensive signage/digital suites for new and existing property clients.

Company Art Director at Dux Agency

October 1, 2019 - May 1, 2023

Designed and oversaw company and client creative outputs for the Commercial Property sector. Managed a diverse creative team of in-house junior/mid-level designers and freelancers. Implemented creative templates to streamline production for aerial markups, mapping, press ads and pitch presentations.

Design & Marketing Manager at Global Beverage Brands

December 1, 2018 - July 1, 2019

Headed all design touchpoints for a multi-beverage business exporting to Europe, the Middle East, and Africa. Collaborated with global sales directors to conceptualise packaging and POS materials for international markets. Managed social media communications and brand naming/trademarking processes for new product innovations.

Freelance Graphic Designer at Self-Employed

January 1, 2017 - January 1, 2018

Company Art Director at Rationale Skincare

January 1, 2009 - January 1, 2017

Led the 2011 total brand redesign, repositioning Rationale as Australia’s #1 medical skincare brand and increasing product sales tenfold over six years. Directed visual assets including custom packaging, photography/video art direction, and flagship clinic retail design. Managed external agencies and internal staff while ensuring creative met strict TGA guidelines. Designed award-winning advertising campaigns featured in Vogue, Marie Claire, and InStyle.

Freelance Graphic Designer at MacDux Creative Agency

January 1, 2008 - January 1, 2009

Visualiser / Graphic Designer at Craik Jones (London, UK)

January 1, 2006 - January 1, 2008

Contributed to high-level direct marketing campaigns for a multi-award-winning London agency (Campaign Direct Agency of the Year). Clients included Boots Advantage Card, Boots No.7, Boots Solus, Land Rover, Orange, and multiple major consumer brands.