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Multi-skilled copywriter and editor with strong research, writing, editing and creative capabilities, producing compelling online and printed copy for B2C and B2B audiences. Experienced creating engaging content across blogs, web copy, emails, press releases, guides and social media to drive understanding and action. Has worked with financial services and property-focused brands, writing and editing marketing content, SEO website copy, advertorials and lead-generation resources, as well as proofing content to style guides and briefs. Also has a background in fraud risk/compliance and cyber crime intelligence analysis.…Multi-skilled copywriter and editor with strong research, writing, editing and creative capabilities, producing compelling online and printed copy for B2C and B2B audiences. Experienced creating engaging content across blogs, web copy, emails, press releases, guides and social media to drive understanding and action. Has worked with financial services and property-focused brands, writing and editing marketing content, SEO website copy, advertorials and lead-generation resources, as well as proofing content to style guides and briefs. Also has a background in fraud risk/compliance and cyber crime intelligence analysis.

Tom Vicary

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Multi-skilled copywriter and editor with strong research, writing, editing and creative capabilities, producing compelling online and printed copy for B2C and B2B audiences. Experienced creating engaging content across blogs, web copy, emails, press releases, guides and social media to drive understanding and action. Has worked with financial services and property-focused brands, writing and editing marketing content, SEO website copy, advertorials and lead-generation resources, as well as proofing content to style guides and briefs. Also has a background in fraud risk/compliance and cyber crime intelligence analysis.…Multi-skilled copywriter and editor with strong research, writing, editing and creative capabilities, producing compelling online and printed copy for B2C and B2B audiences. Experienced creating engaging content across blogs, web copy, emails, press releases, guides and social media to drive understanding and action. Has worked with financial services and property-focused brands, writing and editing marketing content, SEO website copy, advertorials and lead-generation resources, as well as proofing content to style guides and briefs. Also has a background in fraud risk/compliance and cyber crime intelligence analysis.

Available to hire

Multi-skilled copywriter and editor with strong research, writing, editing and creative capabilities, producing compelling online and printed copy for B2C and B2B audiences. Experienced creating engaging content across blogs, web copy, emails, press releases, guides and social media to drive understanding and action.

Has worked with financial services and property-focused brands, writing and editing marketing content, SEO website copy, advertorials and lead-generation resources, as well as proofing content to style guides and briefs. Also has a background in fraud risk/compliance and cyber crime intelligence analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Work Experience

Freelance Copywriter and Editor

August 1, 2018 - Present

Creates and edits a wide range of content including blogs, news articles, advertorials, guides, press releases, emails, web copy and social media across multiple industries for varied clients. Produces B2C/B2B marketing copy such as emails, brochures, leaflets, newsletters, case studies and testimonials, alongside SEO website copy designed to engage audiences and support product/service understanding. Writes lifestyle and news content to improve click-through rates and publishes via WordPress, selecting relevant imagery as part of the creative process. Proofreads and edits freelance output to ensure consistency with style guides and content briefs.

London Property Guides Copywriter (Content Team) at Smart Currency Exchange / Property Guides

October 1, 2016 - August 31, 2018

Wrote and produced promotional and lead-generation content for Smart and its specialist products and services, including emails, brochures, leaflets, newsletters, case studies and SEO website copy. Created international property-focused guides (including country-specific and Brexit guides) to encourage international buyers to seek advice from Property Guides and generate high-value leads for Smart Currency Exchange. Authored lifestyle blogs, newsletters and news articles to support strong click-through rates, and proofread/edit newsletters and news articles by freelance writers to meet style guides and content briefs. Uploaded content to WordPress and managed the selection of relevant images for publication on the Property Guides website and partner sites.

Copywriter (Marketing Team) at Moneycorp

February 1, 2015 - October 31, 2016

Created private lifestyle and corporate advertorials, editorials, testimonials and case studies to promote Moneycorp’s foreign exchange and international payment services, published via major media partners. Managed partner content schedules and freelance writer output through creative briefings and content briefs. Developed digital/SEO website copy and digital banners for moneycorp.com and partner microsites. Produced market commentary and rate alert emails to help clients make informed decisions when transferring money overseas.

Fraud Analyst (Risk & Compliance) at Moneycorp

July 1, 2013 - January 31, 2015

Contributed to the creation and development of a new fraud function within a rapidly expanding financial services business. Worked in risk and compliance, supporting fraud-related initiatives.

Cybercrime Intelligence Analyst (DV Cleared Intelligence Officer) at Serious Organised Crime Agency (SOCA)

September 1, 2009 - July 31, 2013

Supported operations and investigations by collecting, analysing and producing intelligence and evidential products within the cyber intelligence management team. Contributed to successful, high-profile arrests of UK and overseas targets.

Vetting Officer at Serious Organised Crime Agency (SOCA)

August 1, 2005 - September 30, 2009

Processed security clearances to maintain the integrity of the law enforcement agency.