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Corporate Communications Strategist with 13+ years of experience across government-linked companies (GLCs) and multinational corporations in Malaysia. Skilled in media communication strategy, reputation management, and stakeholder engagement with government agencies, regulators, media practitioners, and senior leadership.…

Nur Khalidah Khalid

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Corporate Communications Strategist with 13+ years of experience across government-linked companies (GLCs) and multinational corporations in Malaysia. Skilled in media communication strategy, reputation management, and stakeholder engagement with government agencies, regulators, media practitioners, and senior leadership.…

Available to hire

Corporate Communications Strategist with 13+ years of experience across government-linked companies (GLCs) and multinational corporations in Malaysia. Skilled in media communication strategy, reputation management, and stakeholder engagement with government agencies, regulators, media practitioners, and senior leadership.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Malay

Fluent

Work Experience

Corporate Brand & Communications Strategist at PETRONAS Dagangan Berhad

October 1, 2019 - October 1, 2022

Led brand planning and assurance initiatives to elevate brand value and sustain Top of Mind leadership in Malaysia’s Oil & Gas category. Drove strategic planning and resource optimization to consistently deliver 10–15% cost savings across key initiatives. Partnered with internal stakeholders and senior leadership to ensure brand alignment, communications effectiveness, and measurable business outcomes.

External Communications (Group Strategic Communications) at Petroliam Nasional Berhad (PETRONAS)

October 1, 2013 - October 1, 2019

Managed external communications focused on building brand recognition and affinity through impactful, award-winning campaigns, achieving recognitions including Asia-Pacific Stevie Awards, PR Asia, Kancil Awards, and Adfest. Spearheaded F1 showcase and activations at PMGP 2017 engaging close to 500,000 fans and spectators, reinforcing PETRONAS’ positioning as a premier global motorsport partner.

Corporate Communications at BASF Malaysia/Asia

June 1, 2012 - October 1, 2013

Strengthened BASF’s media relations by cultivating networks with local and international media practitioners through targeted media trips, improving B2B product awareness and media coverage. Worked in alignment with European standards for crisis and reputation management and collaborated with regional teams to streamline communication practices.

Stakeholder Engagement / Outreach Communications at In collaboration with Malaysian Communications & Multimedia Commission and Ministry of Information, Communications and Culture; plus Malaysian telco companies

October 1, 2010 - May 1, 2012

Supported nationwide outreach and awareness programs aligned with the Tenth Malaysia Plan, including broadband expansion, rural connectivity, and consumer protection/awareness. Built strong relationships with key government stakeholders and industry participants to drive program execution and communications impact.

Socio-Economic Development (Smart Schools) at Multimedia Development Corporation (MDeC)

March 1, 2007 - October 1, 2010

Contributed to the development of Smart School Qualifications Standards to modernize Malaysia’s education system through ICT. Participated in regional engagements, including cross-border collaboration and knowledge exchange on ICT-driven education reforms in Cambodia and Vietnam in partnership with the Economic Planning Unit (EPU).