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Economics graduate and professional hockey leader who builds high-performing programs, brands, and teams. I combine data-driven strategy with hands-on operations—growing audiences, launching development initiatives, and improving customer experience. I’ve founded and scaled sports mentorship and hockey development businesses, led coaching operations across camps and tournaments, and developed go-to-market strategy through competitor analysis and social media transformation.…Economics graduate and professional hockey leader who builds high-performing programs, brands, and teams. I combine data-driven strategy with hands-on operations—growing audiences, launching development initiatives, and improving customer experience. I’ve founded and scaled sports mentorship and hockey development businesses, led coaching operations across camps and tournaments, and developed go-to-market strategy through competitor analysis and social media transformation.

Madeline Leidt

Project Manager, Marketing Consultant, Brand Strategist, +2

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Economics graduate and professional hockey leader who builds high-performing programs, brands, and teams. I combine data-driven strategy with hands-on operations—growing audiences, launching development initiatives, and improving customer experience. I’ve founded and scaled sports mentorship and hockey development businesses, led coaching operations across camps and tournaments, and developed go-to-market strategy through competitor analysis and social media transformation.…Economics graduate and professional hockey leader who builds high-performing programs, brands, and teams. I combine data-driven strategy with hands-on operations—growing audiences, launching development initiatives, and improving customer experience. I’ve founded and scaled sports mentorship and hockey development businesses, led coaching operations across camps and tournaments, and developed go-to-market strategy through competitor analysis and social media transformation.

Available to hire

Economics graduate and professional hockey leader who builds high-performing programs, brands, and teams. I combine data-driven strategy with hands-on operations—growing audiences, launching development initiatives, and improving customer experience.

I’ve founded and scaled sports mentorship and hockey development businesses, led coaching operations across camps and tournaments, and developed go-to-market strategy through competitor analysis and social media transformation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Business Owner at Pro Path Hockey

January 1, 2026 - Present

Founded an online hockey mentorship and development company. Built and grew social media to 5k+ followers while managing operations and sales.

Head of Brand, Associate Program Director, & Performance Coach at Hockey Worldwide

September 1, 2023 - September 30, 2025

Led brand and program growth through competitor analysis, website redesign, and social media strategy. After launch, increased Instagram following by 50%. Helped launch a new development program generating $200,000+ in 2024, and managed a team of 15 coaches across camps and tournaments, including scheduling and coaching oversight.

Marketing & Customer Experience Intern at Starfish Co.

January 1, 2021 - August 31, 2021

Conducted competitor analysis to improve customer experience for a vertical of an $8B corporation and recommended revamping digital touchpoints, driving 30% annual revenue growth. Collaborated on product development using customer segmentation research for a $5B real estate corp. Reviewed 10 CRM platforms via pilots and interviews, secured a $200/mo budget, and recommended a cost-effective platform to the CEO to streamline processes.