Available to hire
Results-driven commercial and business development leader with 30+ years of experience across manufacturing, injection moulding, tooling, precision engineering and industrial solutions. Proven track record driving double-digit revenue growth, expanding customer bases across medical, automotive, electronics and industrial sectors, and strengthening profit margins through strategic account management and commercial leadership.
Experienced in leading cross-functional and cross-border teams across Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines. Skilled at translating deep technical engineering knowledge into commercial value, negotiating high-value long-term contracts, and building partnerships with global blue-chip accounts.
Experience Level
Work Experience
Commercial Director – SEA at Barnes Molding Solutions
April 1, 2025 - December 1, 2025Developed and executed commercial growth strategies across six SEA markets (Singapore, Malaysia, Thailand, Philippines, Vietnam, Indonesia), aligning regional plans with senior leadership objectives. Led and mentored multi-country teams and built senior-level relationships with key customers, partners and stakeholders across medical, electronics and industrial sectors. Analyzed market trends and competitor activity to inform pricing and go-to-market decisions and identify new growth opportunities. Expanded the client base across SEA, contributing to high single-digit sales revenue growth over the period, and supported pricing improvements to strengthen profit margins. Directed marketing initiatives to raise brand awareness across the region.
Business Development Manager – Regional (Head of Sales) at ASSAB Steels Singapore Pte Ltd
May 1, 2024 - March 1, 2025Spearheaded a regional business development plan contributing to a high single-digit increase in sales within the first six months. Secured 10+ new clients in automotive and medical device industries, generating new revenue opportunities. Negotiated and finalized customer contracts to safeguard profitability while establishing long-term partnerships. Conducted in-depth market research across plastic mould and raw steel sectors to identify emerging trends and opportunities. Served as technical advisor to the sales team and clients on plastic mould solutions and raw steel grade selection.
Senior Business Development Manager – Corporate (Regional) at Fu Yu Corporation Limited
June 1, 2022 - May 1, 2024Developed and executed a regional business growth plan contributing to a 10% increase in sales in the first year. Established strategic partnerships with key automotive-industry suppliers, supporting a 5% gain in market share. Led a team of 10 sales professionals, meeting quarterly and monthly targets and contributing to a 10% increase in sales revenue. Negotiated and closed contracts with major clients to support steady annual revenue growth. Forged new corporate relationships across medical, electronics and industrial sectors, broadened the regional client base, and strengthened brand recognition via marketing initiatives. Championed cross-functional collaboration among sales, engineering and marketing teams, and cultivated long-term relationships with board members, investors and industry influencers.
Program / Account Manager, Business Development – Regional at Sunningdale Tech Ltd
June 1, 2016 - May 1, 2022Managed regional customer programs and strategic accounts, coordinating engineering, manufacturing and commercial teams. Oversaw daily operations across five sites and approximately 100 employees across multiple departments. Owned client relationships across the full program lifecycle from sales through delivery. Managed budgeting, indirect sales, new tooling acquisitions, cost-breakdown bids for modifications, and production/assembly cost computation.
Project Manager at Meiban Mold Manufacturing Pte Ltd
September 1, 2010 - June 1, 2016Managed tooling and manufacturing projects from concept through to production, engaging clients across the full project lifecycle. Led indirect sales, new tool acquisition, modification quoting, sample-build cost calculation, project planning and execution, and technical troubleshooting.
Senior Project Engineer at Global Mould Manufacturing Pte Ltd
June 1, 2001 - August 1, 2010Engaged customers from project inception to completion, overseeing indirect sales, project design, modification quoting, execution and technical troubleshooting support.
Project Engineer at Lixin Manufacturing Pte Ltd
February 1, 2001 - June 1, 2001Partnered with clients from project inception to completion and worked closely with tool designers to ensure designs met customer specifications.
Project Engineer at High Skill Manufacturing Pte Ltd
June 1, 1998 - February 1, 2001Supported clients throughout the project lifecycle and assisted tool designers in meeting customer design requirements.
Tooling Supervisor / Manager at Watson Plastic Industries Pte Ltd
May 1, 1994 - June 1, 1998Mould Maker at Tritech Manufacturing Pte Ltd
September 1, 1991 - May 1, 1994Education
Bachelor of Psychology (In Progress) at Singapore University of Social Sciences
January 1, 2024 - August 24, 2026Diploma in Mechanical Engineering at Singapore Polytechnic
June 1, 2000 - June 1, 2002Qualifications
Certified ISO Internal Auditor
January 11, 2030 - August 24, 2026Industry Experience
Manufacturing, Healthcare, Computers & Electronics, Professional Services, Other
Experience Level
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