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I build scalable content and brand systems, then test and optimize them hands-on using real performance data. I translate chaotic early-stage ideas into structured, measurable marketing operations that scale across international markets and creative/e-commerce environments. I lead cross-functional teams under tight deadlines, coordinate distributed stakeholders, and turn complex brand/creative visions into execution-ready frameworks. My focus is on AI-assisted workflows, process design, and go-to-market strategy across media, e-commerce, and creative industries.…I build scalable content and brand systems, then test and optimize them hands-on using real performance data. I translate chaotic early-stage ideas into structured, measurable marketing operations that scale across international markets and creative/e-commerce environments. I lead cross-functional teams under tight deadlines, coordinate distributed stakeholders, and turn complex brand/creative visions into execution-ready frameworks. My focus is on AI-assisted workflows, process design, and go-to-market strategy across media, e-commerce, and creative industries.

Vlad Vernica

Brand Strategist, Marketing Strategist, Marketing Consultant, +1

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I build scalable content and brand systems, then test and optimize them hands-on using real performance data. I translate chaotic early-stage ideas into structured, measurable marketing operations that scale across international markets and creative/e-commerce environments. I lead cross-functional teams under tight deadlines, coordinate distributed stakeholders, and turn complex brand/creative visions into execution-ready frameworks. My focus is on AI-assisted workflows, process design, and go-to-market strategy across media, e-commerce, and creative industries.…I build scalable content and brand systems, then test and optimize them hands-on using real performance data. I translate chaotic early-stage ideas into structured, measurable marketing operations that scale across international markets and creative/e-commerce environments. I lead cross-functional teams under tight deadlines, coordinate distributed stakeholders, and turn complex brand/creative visions into execution-ready frameworks. My focus is on AI-assisted workflows, process design, and go-to-market strategy across media, e-commerce, and creative industries.

Available to hire

I build scalable content and brand systems, then test and optimize them hands-on using real performance data. I translate chaotic early-stage ideas into structured, measurable marketing operations that scale across international markets and creative/e-commerce environments.

I lead cross-functional teams under tight deadlines, coordinate distributed stakeholders, and turn complex brand/creative visions into execution-ready frameworks. My focus is on AI-assisted workflows, process design, and go-to-market strategy across media, e-commerce, and creative industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Head of Brand & Marketing Operations at ARIYALABS

January 1, 2024 - Present

Built brand and content operations from the ground up: documented processes, production workflows, and team coordination systems for 100+ crew during active shoots. Developed brand architecture and positioning for ARIYALABS, including the transition from traditional film production to an AI-native creative studio approach. Created brand positioning and pitch materials for 8 IP properties across film and digital formats, supporting 20+ funding negotiations with production companies and investors (budgets ranging from $500K to $5M). Launched and managed the AI Music IP division (Ariya Sounds), producing AI music and video assets (music pieces, short-form videos, and visual campaigns), managing external creative collaborators, and overseeing production workflows. Grew combined social presence to 1,000+ followers in 3 months via strategic content programming and platform optimization. Implemented monetization strategy advancing to seed funding rounds and established AI-assisted production

Marketing Operations & Grotwth Strategist (AI-Assisted Content Systems) at ARIYALABS

February 1, 2023 - December 31, 2025

Created platform and brand go-to-market foundations for rebranding and digital expansion. Built platform architecture specifications and scalable catalog systems for 7,000+ SKUs, implemented AI-assisted content workflows for product descriptions and advertising materials to improve efficiency and consistency, and developed brand messaging, tone guidelines, and sales positioning for new market segments. Coordinated cross-functional teams (developers, designers, and vendor partners) across a two-year development cycle. Produced marketing content and visual assets supporting platform launch, projecting ~€3M annual revenue with a 50% increase vs. pre-digital baseline (€2M), and continued post-launch marketing consultation.

Marketing & E-commerce Strategy Consultant at Urbansystems

January 1, 2023 - December 31, 2024

Founded and scaled boutique creative studios serving international architecture and design clients, specializing in reliable project delivery and high-quality visual storytelling. Managed recurring client relationships across multiple countries and delivered 100+ projects including airports, hospitals, hotels, residential developments, museums, and office buildings. Oversaw business operations generating €50–80K annual revenue through direct client relationships and referrals, delivering premium projects up to €24K value including VR experiences and advertising campaigns for major developments. Notable projects included an AI-assisted history-channel documentary visual content package (€12K), Dubai Neon Line advertising campaign with hero imagery (€15K), and VR architectural experience delivery (€24K). Transitioned focus from architectural visualization to AI-assisted marketing and brand content for the evolving creative industry.

Founder & Creative Director at Ocean Sky Studio

January 1, 2013 - December 31, 2024

Provided architectural visualization and design services for studios and independent clients across Europe. Delivered foundation-level skills in visual storytelling, client communication, and deadline-driven creative production.

Architect & Architectural Visualization Artist

January 1, 2008 - December 31, 2015