Livia Felix

Campaign Manager (B2B Marketing) at Amusnet Gaming

Develop and execute B2B marketing strategies for gaming operators across the Nordics, Baltics, Germany, and MGA-regulated markets. Manage strategic partnerships, client initiatives, and brand presence at key iGaming conferences and industry events across Europe. Support business growth by strengthening operator relationships and creating market-driven marketing opportunities.

Campaign Manager / Game Advertising at Amusnet Gaming

Develop and execute B2B marketing strategies for gaming operators across the Nordics, Baltics, Germany, and MGA-regulated markets. Manage strategic partnerships, client initiatives, and brand presence at key iGaming conferences and industry events across Europe, supporting business growth through strengthened operator relationships and market-driven marketing opportunities.

Campaign Specialist at Amusnet Gaming

Lead and execute multi-channel marketing campaigns across digital, social, influencer and events; ensure alignment between local and global strategies. Manage paid media (Google Ads, Meta, programmatic, email marketing) and analyze market trends and campaign performance. Drive brand growth through events, partnerships, and PR initiatives in the iGaming industry.

Campaign Specialist (Multi-channel Marketing) at Amusnet Gaming

Lead and execute multi-channel marketing campaigns across digital, social, influencer, and events, ensuring alignment between local and global strategies. Manage paid media (Google Ads, Meta, programmatic, email marketing) and analyze market trends and campaign performance. Drive brand growth through events, partnerships, and PR initiatives in the iGaming industry.

Ad Ops Specialist at T'Xbiex

Plan and manage affiliate campaigns for clients in the online gambling industry. Oversee affiliate traffic, ensure compliance, and provide performance insights; manage client campaigns including Bet365, BetMGM, LeoVegas, 888, BetRivers, BetFanatics, Tipico, and DraftKings.

Ad Ops Specialist at Media Troopers

Planned and managed affiliate campaigns for clients in the online gambling industry. Oversaw affiliate traffic, ensured compliance, and provided performance insights. Managed client campaigns including Bet3 65, BetMGM, LeoVegas, 888, Betrivers, Betfanatics, Tipico, and DraftKings.

Senior Media Buyer / Analyst at Madeira Madeira (Remote), Brazil

Focus on CPA for eCommerce in the furniture industry and optimize campaigns to improve ROAS. Monitor marketing channels (Meta Ads, Google Ads, Pinterest, TikTok, programmatic media) and identify opportunities to enhance campaign performance. Develop strategic plans for marketing and sales teams to drive growth.

Senior Media Buyer Analyst at Madeira Remoto (Senior Media Buyer Analyst) / Madeira

Focused on CPA in eCommerce for the furniture industry and optimized campaigns to improve ROAS. Monitored marketing channels (Meta Ads, Google Ads, Pinterest, TikTok, programmatic media) and identified opportunities to enhance campaign performance. Developed strategic plans for marketing and sales teams to drive growth.

Paid Media Analyst at Banco Bari (Remote), Brazil

Plan and execute lead ad campaigns across multiple paid media platforms. Develop and run A/B testing to understand customer behavior and improve KPIs. Act as a bridge between internal marketing and partner agency teams, managing operations and reporting to leadership.

Paid Media Analyst at Banco Bari

Planned and executed lead ad campaigns across multiple paid media platforms. Developed and operated A/B testing to understand customer behavior and improve KPIs. Acted as a bridge between internal marketing and the partner agency, managing operations and reporting to leadership.

Media Buyer at Wise r Educacao (Para na), Brazil

Manage paid media campaigns including planning, execution, optimization, and A/B testing. Perform data analysis, implement tags, reporting, and strategic optimization.

Media Buyer at WiseR Educação (WiseR Educação Paraná)

Managed paid media campaigns including planning, execution, optimization, and A/B testing. Performed data analysis, tag implementation, reporting, and strategic optimization.

Paid Media Intern at Mirim Agency (WPP Group)

Assist in planning, optimizing, and analyzing paid media campaign performance. Negotiate with portals, manage budgets, and coordinate partner relationships.