I am a Senior Graphic Designer and Art Director with an extensive portfolio and expert knowledge of Adobe Creative Cloud. I create high-quality design solutions across print and digital media, including branding, marketing campaigns, publications, packaging, social media, email marketing and web graphics. I have worked with organizations in education, retail, healthcare, government, nonprofit and professional services, adapting designs to different audiences while staying on time and on brand. I am creative, collaborative and detail-oriented, with a strong ability to manage projects from concept through final production.

Sharon Lucas Creative

I am a Senior Graphic Designer and Art Director with an extensive portfolio and expert knowledge of Adobe Creative Cloud. I create high-quality design solutions across print and digital media, including branding, marketing campaigns, publications, packaging, social media, email marketing and web graphics. I have worked with organizations in education, retail, healthcare, government, nonprofit and professional services, adapting designs to different audiences while staying on time and on brand. I am creative, collaborative and detail-oriented, with a strong ability to manage projects from concept through final production.

Available to hire

I am a Senior Graphic Designer and Art Director with an extensive portfolio and expert knowledge of Adobe Creative Cloud. I create high-quality design solutions across print and digital media, including branding, marketing campaigns, publications, packaging, social media, email marketing and web graphics.

I have worked with organizations in education, retail, healthcare, government, nonprofit and professional services, adapting designs to different audiences while staying on time and on brand. I am creative, collaborative and detail-oriented, with a strong ability to manage projects from concept through final production.

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Work Experience

Graphic Designer at Evergreen
January 1, 2023 - January 1, 2025
Worked with the Marketing, Communications & Engagement team and Creative Services team to design communications and marketing campaigns supporting the Evergreen brand. Conceptualized and executed print and digital materials including posters, advertisements, reports, social media content, email graphics and website graphics. Helped define and refine the rollout of the Evergreen brand identity and maintained brand guidelines. Liaised with outside vendors to deliver projects on time and within budget, ensuring final files met AODA standards.
Senior Graphic Designer (Freelance) at Hearing Solutions
December 31, 2018 - December 31, 2022
Created and updated print and digital designs for promotions, events and awareness campaigns across the head office and hearing clinic locations. Collaborated with the Vice President of Marketing and Senior Marketing Manager on in-store signs, direct mailers, flyers, infographics, email marketing, social media campaigns, event invitations and business cards to ensure a cohesive branded look and feel.
Senior Graphic Designer (Freelance) at BeautyExpress Inc.
January 1, 2016 - January 1, 2022
Collaborated with marketing and operations leadership on print and digital design for salons, spas and retail stores throughout North America. Designed promotional campaigns for product launches, services and seasonal sales, including in-store signage, POP, email marketing, social media, website graphics, Google ads, flyers, business cards and menus. Created Constant Contact templates and managed email campaigns. Prepared and uploaded more than 2,000 e-commerce product images for over 20 beauty vendors.
Senior Graphic Designer (Freelance) at The Lice Crew
January 1, 2016 - January 1, 2022
Updated marketing collateral including direct mailers, flyers, brochures, website banners, email marketing and social media materials to create a consistent visual identity. Led the design of the company’s first product labels and lice kit packaging. Created A+ content for The Lice Crew Amazon brand store, including banners, product images and information graphics designed to increase brand awareness and sales.
Senior Graphic Designer (Freelance) at Nelson Education
January 1, 2010 - January 1, 2020
Worked with the Design Manager to create book covers and interiors for the higher education division based on creative briefs. Conducted image research, developed more than 100 style tags for long-document interior designs, and prepared press-ready files in accordance with Nelson and printer specifications.
Principal/Art Director/Senior Graphic Designer at Sharon Lucas Creative
January 1, 2010 - Present
Founded and manage a graphic design business providing publishing, marketing and brand development solutions. Create branded creative for book covers and interiors, direct mailers, menus, newsletters, advertisements, flyers, brochures, posters, annual reports, logos, business cards, trade show panels, retail signage and POP materials. Develop web banners, social media campaigns, motion graphics, email marketing, OOH, digital displays and infographics while working within established brand guidelines.
Senior Graphic Designer at Toronto and Region Conservation Authority
December 31, 2006 - December 31, 2009
•. Managed creative design projects from concept through completion for internal departments. •. Collaborated with marketing managers, senior designers and coordinators to maintain a branded and visually consistent look and feel. Designed advertisements, flyers, posters, outdoor signs, annual reports, newsletters and brochures.

Education

Computer Graphics Certificate (Print and Multimedia) at Sheridan College
January 1, 1993 - January 1, 1994
Illustration and Design Diploma (Book Major and Advertising Minor) at Sheridan College
January 1, 1989 - January 1, 1992
Art Fundamentals Certificate at Sheridan College
January 1, 1988 - January 1, 1989

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Healthcare, Government, Non-Profit Organization, Professional Services, Media & Entertainment, Consumer Goods