Kevin Neal is a marketing leader with 15+ years spanning brand, direct response, and lower-funnel growth across social, content, lifecycle, and retention for subscription and enterprise businesses. He has 6+ years at Google and leads growth efforts using AI daily to accelerate creative production, content operations, and marketing systems. He founded a growth marketing consultancy and has partnered with global brands to scale profitable acquisition and retention—most notably working with Roblox on paid growth that added 4M+ users. Kevin specializes in full-funnel optimization, attribution, compliant lifecycle engagement, and building scalable marketing operations across cross-functional teams.

Kevin Neal

Kevin Neal is a marketing leader with 15+ years spanning brand, direct response, and lower-funnel growth across social, content, lifecycle, and retention for subscription and enterprise businesses. He has 6+ years at Google and leads growth efforts using AI daily to accelerate creative production, content operations, and marketing systems. He founded a growth marketing consultancy and has partnered with global brands to scale profitable acquisition and retention—most notably working with Roblox on paid growth that added 4M+ users. Kevin specializes in full-funnel optimization, attribution, compliant lifecycle engagement, and building scalable marketing operations across cross-functional teams.

Available to hire

Kevin Neal is a marketing leader with 15+ years spanning brand, direct response, and lower-funnel growth across social, content, lifecycle, and retention for subscription and enterprise businesses. He has 6+ years at Google and leads growth efforts using AI daily to accelerate creative production, content operations, and marketing systems.

He founded a growth marketing consultancy and has partnered with global brands to scale profitable acquisition and retention—most notably working with Roblox on paid growth that added 4M+ users. Kevin specializes in full-funnel optimization, attribution, compliant lifecycle engagement, and building scalable marketing operations across cross-functional teams.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing Consultant at Brigade Health
January 1, 2025 - Present
Led multi-channel marketing for a venture-backed healthcare enterprise through brand and sub-brand transitions. Managed LinkedIn social and content programs, SEO, and compliant email/SMS engagement and retention. Coordinated cross-functional programs across legal/compliance, intake, recruiting, and web vendors; implemented lead capture/routing into Salesforce and Slack; built TCPA consent infrastructure; and delivered executive reporting.
Marketing Contractor at Messari
January 1, 2024 - December 31, 2024
Built the marketing function for an online subscription business across web, desktop, and app channels. Owned paid, organic, social, and influencer strategy; optimized lower-funnel conversion and lifecycle retention workflows. Designed automations and marketing systems to improve performance and operational efficiency.
Head of Marketing at Arena Club
January 1, 2023 - January 1, 2024
Led marketing for an online subscription collectibles platform across web, desktop, and app. Managed paid, organic, social, and influencer channels. Owned go-to-market execution and performance improvements across acquisition and engagement.
Marketing Consultant at ZS Associates
January 1, 2023 - January 1, 2025
Owned acquisition marketing for the Zaidyn digital health platform. Increased lead volume 10x and reduced cost per lead 50% through full-funnel optimization, precise bidding, and advanced attribution. Managed performance marketing strategy and measurement to improve pipeline efficiency and conversion rates.
Head of Growth Marketing at Nile AI
January 1, 2021 - January 1, 2023
Owned full-funnel growth strategy across paid search, paid social, and organic channels. Scaled the platform to 10K users and managed growth efficiency KPIs, including customer acquisition cost and lower-funnel conversion performance. Directed experimentation and optimization to improve acquisition efficiency.
Principal, Growth Marketing at Never Peak Inc.
January 1, 2015 - Present
Founded and led a growth marketing consultancy. Built and managed a team of growth marketers serving healthcare, SaaS, consumer subscription, and gaming clients. Partnered with Roblox on paid growth, scaling global campaigns that added 4M+ users at a profitable cost per acquisition. Provides strategic and operational leadership across brand-to-performance growth, measurement, and marketing systems.
Large Customer Solutions (Google Ads/AdWords Management) - various roles at Google Inc.
January 1, 2009 - January 1, 2015
Managed $150M+ in quarterly Google Ads spend, advising enterprise advertisers on paid search strategy, attribution, bidding, and ROI improvement. Advised growth teams at Meta, LinkedIn, Ancestry.com, Snap, and Twitter/X on user acquisition and performance marketing best practices. Partnered on analytics and measurement to improve marketing outcomes.

Education

Bachelor of Arts at University of California, Los Angeles (UCLA)
January 1, 2006 - January 1, 2010

Qualifications

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Industry Experience

Healthcare, Gaming, Software & Internet, Professional Services