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Senior beauty advisor and certified hair colour consultant with experience spanning social media content creation, fashion/beauty video editing, and marketing support. Skilled in trend-driven storytelling, product promotion, and day-to-day execution across multiple brand channels. Builds and engages combined audiences (70K+ followers across Instagram and TikTok), manages content calendars and partner-aligned campaigns, and supports automated email/SMS lifecycle marketing initiatives. Oversees short-form video production from concept through publishing and community engagement.…Senior beauty advisor and certified hair colour consultant with experience spanning social media content creation, fashion/beauty video editing, and marketing support. Skilled in trend-driven storytelling, product promotion, and day-to-day execution across multiple brand channels. Builds and engages combined audiences (70K+ followers across Instagram and TikTok), manages content calendars and partner-aligned campaigns, and supports automated email/SMS lifecycle marketing initiatives. Oversees short-form video production from concept through publishing and community engagement.

Sally Cicero

Marketing Automation Specialist, Social Media Manager, Content Creator, +5

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Senior beauty advisor and certified hair colour consultant with experience spanning social media content creation, fashion/beauty video editing, and marketing support. Skilled in trend-driven storytelling, product promotion, and day-to-day execution across multiple brand channels. Builds and engages combined audiences (70K+ followers across Instagram and TikTok), manages content calendars and partner-aligned campaigns, and supports automated email/SMS lifecycle marketing initiatives. Oversees short-form video production from concept through publishing and community engagement.…Senior beauty advisor and certified hair colour consultant with experience spanning social media content creation, fashion/beauty video editing, and marketing support. Skilled in trend-driven storytelling, product promotion, and day-to-day execution across multiple brand channels. Builds and engages combined audiences (70K+ followers across Instagram and TikTok), manages content calendars and partner-aligned campaigns, and supports automated email/SMS lifecycle marketing initiatives. Oversees short-form video production from concept through publishing and community engagement.

Available to hire

Senior beauty advisor and certified hair colour consultant with experience spanning social media content creation, fashion/beauty video editing, and marketing support. Skilled in trend-driven storytelling, product promotion, and day-to-day execution across multiple brand channels.

Builds and engages combined audiences (70K+ followers across Instagram and TikTok), manages content calendars and partner-aligned campaigns, and supports automated email/SMS lifecycle marketing initiatives. Oversees short-form video production from concept through publishing and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Content Creator

January 1, 2026 - Present

Self-employed digital content creation (short-form content and social media marketing activities).

Marketing Associate / Marketing Creative Content Specialist (Digital Content Creator) at Cakeworthy

October 1, 2024 - August 24, 2026

Produce and edit short-form fashion and beauty content for Instagram and TikTok, focusing on trend-driven storytelling and partnering on paid brand collaborations to deliver authentic, conversion-focused product features. Built and engaged an audience of 70K+ followers across Instagram and TikTok. Oversee end-to-end content lifecycle (concept, publishing, community engagement). Manage day-to-day content execution across multiple brand social channels, support promotional campaigns, product launches, and teaser content, and coordinate with marketing leadership to align calendars to brand/campaign priorities. Conceptualize and deploy promotional email campaigns and newsletters in Klaviyo. Lead mobile and SMS marketing execution (including app push notifications and campaign messaging). Concept, film, and edit short-form video plus paid social creatives to showcase product collections and brand storytelling. Design on-brand and off-brand digital assets and social copy to drive audience en

Marketing Associate / Marketing Creative Content Specialist at Cakeworthy

October 1, 2024 - Present

Produced and edited short-form fashion and beauty content for Instagram and TikTok using trend-driven storytelling. Partnered on paid brand collaborations to create authentic, conversion-focused product features. Built and engaged a combined audience of 70K+ followers across Instagram and TikTok. Managed end-to-end content lifecycle from ideation through publishing and community engagement. Developed and maintained content calendars, supported partners with head-of-marketing alignment, and helped execute promotional email campaigns and newsletters (Klaviyo) including segmentation and sending strategy. Led mobile and SMS marketing execution, including app push notifications and campaign messaging. Conceptualized, filmed, and edited short-form video and paid social creatives, and supported product collection storytelling and apparel marketing initiatives. Collaborated cross-functionally with major licensed partners (e.g., Disney, Nickelodeon, WildBrain) to execute approved marketing asse

Senior Beauty Advisor & Certified Hair Colour Consultant at Self-employed

July 1, 2023 - October 1, 2024

Provided hair colour consultation services and beauty advice to clients as a self-employed practitioner. Delivered personalized recommendations for hair colour needs and supported clients through consultation and planning of colour outcomes.

Senior Beauty Advisor & Certified Hair Colour Consultant at Sally Beauty

July 1, 2023 - October 1, 2024