Sally Cicero

Self-employed digital content creation (short-form content and social media marketing activities).

Produce and edit short-form fashion and beauty content for Instagram and TikTok, focusing on trend-driven storytelling and partnering on paid brand collaborations to deliver authentic, conversion-focused product features. Built and engaged an audience of 70K+ followers across Instagram and TikTok. Oversee end-to-end content lifecycle (concept, publishing, community engagement). Manage day-to-day content execution across multiple brand social channels, support promotional campaigns, product launches, and teaser content, and coordinate with marketing leadership to align calendars to brand/campaign priorities. Conceptualize and deploy promotional email campaigns and newsletters in Klaviyo. Lead mobile and SMS marketing execution (including app push notifications and campaign messaging). Concept, film, and edit short-form video plus paid social creatives to showcase product collections and brand storytelling. Design on-brand and off-brand digital assets and social copy to drive audience en

Produced and edited short-form fashion and beauty content for Instagram and TikTok using trend-driven storytelling. Partnered on paid brand collaborations to create authentic, conversion-focused product features. Built and engaged a combined audience of 70K+ followers across Instagram and TikTok. Managed end-to-end content lifecycle from ideation through publishing and community engagement. Developed and maintained content calendars, supported partners with head-of-marketing alignment, and helped execute promotional email campaigns and newsletters (Klaviyo) including segmentation and sending strategy. Led mobile and SMS marketing execution, including app push notifications and campaign messaging. Conceptualized, filmed, and edited short-form video and paid social creatives, and supported product collection storytelling and apparel marketing initiatives. Collaborated cross-functionally with major licensed partners (e.g., Disney, Nickelodeon, WildBrain) to execute approved marketing asse