Available to hire
Digital & retail e-commerce operations and key account professional with 10+ years of experience driving revenue and shopper engagement across Shopee, Lazada, TikTok Shop, and Amazon. Strong in business planning, P&L ownership, data analytics, campaign execution, and cross-functional stakeholder management.
Experienced in end-to-end operations from order-to-fulfilment, process improvement, and demand/inventory planning, with a track record of improving conversion, AOV, and fulfilment KPIs. Adept at building partnerships, negotiating trade terms, and translating shopper and market insights into category strategies and pitch decks.
Experience Level
Expert
Expert
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Intermediate
Intermediate
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Beginner
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Beginner
Language
Work Experience
E-commerce Account Management Specialist / E-commerce Operations / Key Account Manager (Digital & Retail Specialist) at DKSH
January 1, 2019 - January 1, 2026Owned e-commerce key account growth and e-commerce operations across Shopee, Lazada, TikTok Shop, Foodpanda, and Amazon. Drove revenue and shopper engagement through business planning, P&L ownership, campaign planning/execution, and data analytics (conversion, AOV, fulfilment KPIs). Managed order and fulfilment performance by coordinating with 3PL partners and logistics teams to maintain on-time delivery and resolve fulfilment exceptions. Streamlined end-to-end workflows from purchase order to pick-pack for 500+ orders/month, improved product listing accuracy by auditing 1,200+ SKUs, and standardized product data across platforms. Led promo mechanics (promotional calendars, voucher mechanics, traffic-driving activities), optimized ROI via daily performance monitoring, and oversaw merchandising/promotional outcomes for multi-category portfolios. Partnered with internal BU/marketing and external platforms/3PL stakeholders for alignment on planning, execution, and post-campaign reviews; s
E-commerce Account Management Specialist | E-commerce Operations at DKSH
January 1, 2019 - December 31, 2026Owned eCommerce key account growth and commercial management across multiple platforms/categories. Drove revenue and shopper engagement through business planning, P&L ownership, campaign planning/execution, data analytics, and cross-functional collaboration with BU, marketing, and 3PL partners.
Managed order/fulfillment performance by coordinating with 3PL and resolving exceptions; streamlined end-to-end workflows from purchase order to pick-pack and improved operational efficiency for 500+ orders/month. Increased product listing accuracy by auditing 1,200+ SKUs and standardized product data across eCommerce platforms. Led promotional program development (vouchers, promo calendars, traffic-driving activities) and monitored daily performance to maximize ROI.
Owned selling-in targets, consumer sales forecasting, demand planning, and account P&L. Built dashboards to track conversion, AOV, and fulfillment KPIs. Delivered tailored eCommerce ad solutions across search/display/live-stream c
E-commerce Account Management Specialist (E-commerce Operations) at DKSH
January 1, 2019 - January 1, 2026Owned e-commerce commercial management and account growth across Shopee, Lazada, Foodpanda and Amazon. Drove revenue and shopper engagement by planning channel strategies, managing multi-category P&L, and executing on-site and off-site promotions such as promo calendars, voucher mechanics, and traffic-driving activities. Led order & fulfillment operations by coordinating with 3PL partners and logistics teams to maintain on-time delivery and resolve fulfillment exceptions. Streamlined end-to-end workflows from Purchase Order to pick-pack to improve efficiency for 500+ orders per month; audited 1,200+ SKUs and standardized product data across e-commerce platforms. Built dashboards to track conversion, AOV, and fulfillment KPIs to guide sales and marketing decisions, and delivered targeted ROI-focused promotional programs for key accounts. Partnered with business units, marketing, and 3PL for cross-functional alignment, and worked with advertising/media partners to allocate budget across
Key Account Executive / Sales Assistant (role title as listed: 'Key Account Executive') at SA TS BR FA (unclear employer name from resume text)
January 1, 2018 - December 31, 2019Drove revenue and volume growth by optimizing visibility, pricing, promotions and distribution across chilled and frozen categories. Managed strategic supermarket chain partnerships by building C-level relationships and delivering exceptional account service and support for brand initiatives and in-store events to increase brand awareness and shopper engagement. Negotiated pricing and trade terms using data-driven proposals to secure listings, maximize margins, and drive business growth. Analyzed market trends and competitor activity to develop category strategies that expanded market share and identified new growth opportunities.
Key Account & Business Development at BANCHOON MARKETING
January 1, 2018 - December 31, 2019Drove growth and new business across supermarkets, chain stores, department stores, traditional trade, and eCommerce by managing strategic key accounts. Evaluated sales trends, distribution, and market penetration to develop data-driven strategies expanding category growth and market share.
Secured new product launches, promotional space, and marketing tools through strong negotiations and partnerships with key accounts. Led high-performing sales, marketing, and merchandising teams while collaborating cross-functionally to align on customer insights and business objectives.
Conducted regular field visits to monitor stock levels, retail execution, and market changes; resolved issues promptly to maintain account relationships.
Key Account Executive / Department Sales Manager at BAN CHOON MARKETING
January 1, 2018 - January 1, 2019Drove revenue and volume growth across supermarket chains, chain stores, department stores, traditional trade, and e-commerce by managing strategic key accounts. Managed category strategy and market analysis through evaluation of sales trends, distribution, and market penetration to develop data-driven strategies expanding market share. Secured new product launches, promotional space, and marketing tools through strong negotiations and partnerships with key accounts; negotiated pricing and trade terms using data-driven proposals to secure listings, maximize margins, and drive business growth. Led sales, marketing, and merchandising teams while coordinating cross-functionally to align on customer insights and business objectives. Conducted regular store visits to monitor stock levels, retail execution, and market changes; resolved issues promptly to maintain strong account relationships.
Department Sales Manager at IS ET A N
January 1, 2015 - December 31, 2017Completed international retail experience/training in Japan, applying learning back to local operations. Analyzed weekly sales data and event promotions to optimize sales trends and inform sales strategies. Supervised and led a team of 30 employees with strong leadership and communication. Coordinated product knowledge and customer service training. Managed a large vendor portfolio, built partnerships through planning and communication, aligned vendor needs with business goals, maintained merchandising standards, and optimized inventory levels.
Evaluated product placement using sales and promotional data. Provided customer service by identifying customer needs, resolving customer issues promptly to ensure satisfaction and repeat business, and supporting in-store operations.
Department Sales Manager at IS ET A N (Isetan)
January 1, 2015 - December 31, 2017Completed international training in Japan and applied retail learnings back to the local role. Analyzed weekly sales data and event promotions to optimize sales trends and used market/customer preference knowledge to inform sales strategies and improve performance. Supervised a team of 30 employees with leadership and communication; coordinated product knowledge and service training. Managed a large vendor portfolio and built business partnerships through planning and communication, ensuring alignment with business goals. Maintained merchandising standards and optimized inventory levels to maximize sales; evaluated product placement using sales and promotional performance. Provided customer service by identifying customer needs, resolving issues to ensure satisfaction and repeat business.
Department Sales Manager at IS ETAN
January 1, 2015 - January 1, 2017Completed Japan international training and applied learnings to retail performance upon return. Analyzed weekly sales data and event promotions to optimize sales trends and informed sales strategies using market trends and customer preferences. Supervised and supported leadership and communication skills while overseeing a team of about 30 employees. Coordinated product knowledge and service training, managed a large vendor portfolio, and built partnerships through planning and communication aligned to business goals. Maintained merchandising standards, optimized inventory levels, evaluated product placement based on sales data and promotions, and managed customer service by identifying customer needs and resolving customer issues to ensure satisfaction and repeat business.
Key Account Executive / Sales Assistant / Sales Manager (combined roles as shown) at BANCH OON MARKETING (BNCHOON MARKETING)
January 1, 2013 - December 31, 2015Drove revenue and volume growth within key account channels by optimizing visibility, pricing, promotions, and distribution across chilled and frozen categories. Built C-level relationships with leading supermarket chains and delivered exceptional account service. Led brand initiatives and in-store events to increase brand awareness and shopper engagement, and supported category performance. Negotiated pricing and trade terms using data-driven proposals to secure listings, maximize margins, and drive business growth. Analyzed market trends and competitor activity to develop category strategies that expanded market share and identified new growth opportunities. Secured new product launches, promotional space, and marketing tools through strong negotiations and partnerships. Led high-performing sales/marketing/merchandising teams and coordinated cross-functionally to align with customer insights and business objectives, including regular field visits for stock, execution, and issue resol
Key Account Executive / Assistant Sales Manager at SATS BRFA
January 1, 2013 - December 31, 2015Drove revenue and volume growth in key account channels by optimizing visibility, pricing, promotions, and distribution across chilled and frozen categories. Managed strategic supermarket partnerships by building C-level relationships and delivering exceptional account service.
Led brand initiatives and in-store events to increase brand awareness, shopper engagement, and category performance. Negotiated pricing and trade terms using data-driven proposals to secure listings, maximize margins, and drive business growth. Analyzed market trends and competitor activity to develop category strategies that expanded market share and identified new growth opportunities. Led sales, marketing, and merchandising teams; collaborated cross-functionally to align on customer insights and business objectives.
Conducted field visits to monitor stock levels, retail execution, and market changes, and resolved issues promptly to maintain strong account relationships.
Assistant Sales Manager at SATS BRFA
January 1, 2013 - January 1, 2015Supported sales management and account-related activities, contributing to revenue and operational execution within the business. (Details are not explicitly stated in the provided resume text.)
Education
NUS Business School Executive Education: Digital Marketing: Strategies, Models and Frameworks at NUS Business School
January 1, 2021 - January 1, 2021Bachelor of Arts (Honours) in Retail Marketing at University of Stirling
January 1, 2010 - January 1, 2013Diploma in Retail Management at Temasek Polytechnic
January 1, 2013 - January 1, 2015Executive Education (Digital Marketing: Strategies, Models and Frameworks) at NUS Business School
January 1, 2021 - January 1, 2021Digital Marketing: Strategies, Models and Frameworks at NUS Business School
January 1, 2021 - January 1, 2021Bachelor of Arts (Honours) in Retail Marketing at University of Stirling
January 1, 2010 - January 1, 2013Diploma in Retail Management at Temasek Polytechnic
January 1, 2010 - January 1, 2013Retail Executive Scholarship (ISETA? Foundation Scholarship) at Isetan Foundation
January 11, 2030 - August 25, 2026Executive Education (Digital Marketing: Strategies, Models and Frameworks) at NUS Business School
January 1, 2021 - January 1, 2021Executive Education (Digital Marketing: Strategies, Models and Frameworks) at NUS Business School
January 1, 2021 - December 31, 2021Bachelor of Arts (Honours) in Retail Marketing at University of Stirling
January 1, 2010 - December 31, 2013Diploma in Retail Management at Temasek Polytechnic
January 1, 2010 - December 31, 2013Qualifications
International Certification of Digital Literacy
January 1, 2025 - January 1, 2025E-commerce Account Management Specialist (qualification)
January 1, 2023 - August 25, 2026International Certification of Digital Literacy
January 1, 2025 - January 1, 2025Retail Executive Scholarship by WDA
January 11, 2030 - August 25, 2026International Certification of Digital Literacy
January 1, 2025 - January 1, 2025Google Analytics
January 1, 2021 - August 25, 2026E-commerce Account Management Specialist
January 1, 2023 - August 25, 2026NUS Business School Executive Education (Digital Marketing: Strategies, Models and Frameworks)
January 1, 2021 - January 1, 2021WDA Retail Executive Scholarship
January 11, 2030 - August 25, 2026Isetan Foundation Scholarship
January 11, 2030 - August 25, 2026International Certification of Digital Literacy
January 1, 2025 - January 1, 2025International Certification of Digital Literacy
January 1, 2025 - August 25, 2026Google Analytics
January 11, 2030 - August 25, 2026International Certification of Digital Literacy
January 1, 2025 - August 25, 2026Google Analytics
January 1, 2023 - August 25, 2026E-commerce Account Management / E-commerce Operations (Professional training as listed)
January 1, 2023 - August 25, 2026Industry Experience
Retail, Education, Transportation & Logistics, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
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