Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Social Media & Content Strategist with 4 years of experience building growth-led social strategies across sectors including automotive, pharma, F&B, fashion, and e-commerce. I lead end-to-end social strategy and guide creative execution by directing designers and copywriters through high-impact campaigns. I blend audience psychology with performance-driven thinking—executing across India and the GCC. I also manage digital infrastructure workflows, produce creator/influencer campaigns, and use performance insights to optimize content and marketing funnels.…Social Media & Content Strategist with 4 years of experience building growth-led social strategies across sectors including automotive, pharma, F&B, fashion, and e-commerce. I lead end-to-end social strategy and guide creative execution by directing designers and copywriters through high-impact campaigns. I blend audience psychology with performance-driven thinking—executing across India and the GCC. I also manage digital infrastructure workflows, produce creator/influencer campaigns, and use performance insights to optimize content and marketing funnels.

Jhalak Jain

Social Media Manager, Content Strategist, Copywriter, +3





Social Media & Content Strategist with 4 years of experience building growth-led social strategies across sectors including automotive, pharma, F&B, fashion, and e-commerce. I lead end-to-end social strategy and guide creative execution by directing designers and copywriters through high-impact campaigns. I blend audience psychology with performance-driven thinking—executing across India and the GCC. I also manage digital infrastructure workflows, produce creator/influencer campaigns, and use performance insights to optimize content and marketing funnels.…Social Media & Content Strategist with 4 years of experience building growth-led social strategies across sectors including automotive, pharma, F&B, fashion, and e-commerce. I lead end-to-end social strategy and guide creative execution by directing designers and copywriters through high-impact campaigns. I blend audience psychology with performance-driven thinking—executing across India and the GCC. I also manage digital infrastructure workflows, produce creator/influencer campaigns, and use performance insights to optimize content and marketing funnels.

Available to hire

Social Media & Content Strategist with 4 years of experience building growth-led social strategies across sectors including automotive, pharma, F&B, fashion, and e-commerce. I lead end-to-end social strategy and guide creative execution by directing designers and copywriters through high-impact campaigns.

I blend audience psychology with performance-driven thinking—executing across India and the GCC. I also manage digital infrastructure workflows, produce creator/influencer campaigns, and use performance insights to optimize content and marketing funnels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Creative Head at Fedrix Media Lab

January 1, 2025 - Present

Led creative strategy, brand positioning, and digital marketing initiatives for multiple brands and MNC clients, driving performance-led campaigns and large-scale brand activations. Owned direct creative campaigns, brand storytelling, and content production. Managed cross-functional creative and content teams. Planned and executed brand activations, influencer collaborations, and placements. Overseered campaign performance, audience insights, and marketing funnels, delivering integrated campaigns across social media, content, and paid media. Led routine-based storytelling and produced close-up texture shots with natural lighting aesthetics.

Creative Head at Fedrix Media Lab

January 1, 2024 - December 31, 2025

Developed and led digital marketing and brand strategies for multiple clients; delivered direct creative campaigns, brand storytelling, and content production. Managed cross-functional creative and content teams and planned/executed brand activations, influencer collaborations, and placements. Oversaw campaign performance, audience insights, and marketing funnels. Delivered integrated campaigns across social media, content, and paid media; implemented routine-based storytelling with close-up texture shots and natural lighting aesthetics.

Marketing Executive at Itsy Bitsy

January 1, 2024 - January 1, 2025

Worked on social media strategy and content creation for one of India’s leading DIY and craft retail brands. Focused on engaging educational content and creator collaborations. Designed engaging content strategies for Itsy Bitsy’s Meta platforms; produced and edited high-performing reels and posts with several crossing 100K views and one reaching 1.3M views. Shot and edited product-focused video content for social media campaigns. Onboarded and managed 90+ influencers to feature the brand in their content. Managed community interactions while maintaining a fun and engaging brand voice. Contributed to 25% follower growth through consistent content performance.

Social Media Manager at Varee Ecommerce for Home Decor

January 1, 2023 - December 31, 2024

Led end-to-end social media strategy and creative direction for a leading DIY and craft retail/e-commerce brand. Produced and edited high-performing reels and posts achieving scale-level views and reach; shot and edited product-focused video content for social media campaigns. Onboarded and managed 90+ influencers to feature the brand in their content. Managed community interactions while maintaining an engaging brand voice. Contributed to ~25% follower growth through consistent content performance.

Social Media Manager at Varee

January 1, 2023 - Present

Led end-to-end social media strategy and creative direction for a growing e-commerce home décor brand. Ideated, shot, edited, modeled in, and published performance-driven video content. Executed large-scale branding campaigns and celebrity collaborations independently. Managed mass influencer campaigns from concept to rollout, and conceptualized/launched sale creatives with integrated campaign copy. Managed community interactions on Instagram, Facebook, and YouTube via Meta Business Suite. Monitored analytics and campaign performance to drive measurable engagement and growth.

Marketing Executive at Itsy Bitsy

January 1, 2022 - December 31, 2023

Designed engaging content strategies for Its y Bitsy’s Meta platforms. Produced and edited reels and posts, including content that crossed 100K views and 1.3M reach. Shot and edited product-focused video content for social media campaigns. Onboarded and managed 90+ influencers, maintained active community engagement, and supported brand growth through consistent performance-focused content.

Social Media & Content Strategist

January 1, 2022 - Present

Led end-to-end social media strategy and creative direction for a growing e-commerce home decor brand. Ideated, shot, edited, modeled in, and published performance-driven video content. Executed large-scale branding campaigns and independent celebrity collaborations. Managed mass influencer campaigns from concept to rollout and conceptualized/supported sales creatives with integrated campaign copy. Managed community engagement across Instagram, Facebook, and YouTube via Meta Business Suite. Monitored analytics and campaign performance to drive measurable engagement and growth.