Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Freelance senior copywriter, creative and brand strategist helping brands find words, shape ideas and create clear strategy that lands in the right tone. I develop campaign messaging, ideation and content frameworks, and I’ve led brand and copy work across retail, tech, pharmaceuticals, finance and media—adapting voice to match audience, channel and purpose. I’ve also led teams in award-winning agencies, building and managing copy resources, guiding creative direction, and creating tone of voice and brand guidelines that teams can actually use. From concept through to execution, I bring a mix of sharp writing, strategic thinking and practical governance to help brands sound unmistakably like themselves.…Freelance senior copywriter, creative and brand strategist helping brands find words, shape ideas and create clear strategy that lands in the right tone. I develop campaign messaging, ideation and content frameworks, and I’ve led brand and copy work across retail, tech, pharmaceuticals, finance and media—adapting voice to match audience, channel and purpose. I’ve also led teams in award-winning agencies, building and managing copy resources, guiding creative direction, and creating tone of voice and brand guidelines that teams can actually use. From concept through to execution, I bring a mix of sharp writing, strategic thinking and practical governance to help brands sound unmistakably like themselves.

Laura Nee

Brand Strategist, Copywriter, Creative Director, +1





Freelance senior copywriter, creative and brand strategist helping brands find words, shape ideas and create clear strategy that lands in the right tone. I develop campaign messaging, ideation and content frameworks, and I’ve led brand and copy work across retail, tech, pharmaceuticals, finance and media—adapting voice to match audience, channel and purpose. I’ve also led teams in award-winning agencies, building and managing copy resources, guiding creative direction, and creating tone of voice and brand guidelines that teams can actually use. From concept through to execution, I bring a mix of sharp writing, strategic thinking and practical governance to help brands sound unmistakably like themselves.…Freelance senior copywriter, creative and brand strategist helping brands find words, shape ideas and create clear strategy that lands in the right tone. I develop campaign messaging, ideation and content frameworks, and I’ve led brand and copy work across retail, tech, pharmaceuticals, finance and media—adapting voice to match audience, channel and purpose. I’ve also led teams in award-winning agencies, building and managing copy resources, guiding creative direction, and creating tone of voice and brand guidelines that teams can actually use. From concept through to execution, I bring a mix of sharp writing, strategic thinking and practical governance to help brands sound unmistakably like themselves.

Available to hire

Freelance senior copywriter, creative and brand strategist helping brands find words, shape ideas and create clear strategy that lands in the right tone. I develop campaign messaging, ideation and content frameworks, and I’ve led brand and copy work across retail, tech, pharmaceuticals, finance and media—adapting voice to match audience, channel and purpose.

I’ve also led teams in award-winning agencies, building and managing copy resources, guiding creative direction, and creating tone of voice and brand guidelines that teams can actually use. From concept through to execution, I bring a mix of sharp writing, strategic thinking and practical governance to help brands sound unmistakably like themselves.

Skills

Copywriting

Branding

SEO Copywriting

Experience Level

Copywriting

Expert

Branding

Expert

SEO Copywriting

Intermediate

Work Experience

Head of copy and brand strategist (maternity cover) at Whippet, London

January 1, 2022 - January 1, 2023

Led copy and brand strategy for M&S, the agency’s national retail client. Managed a small team of full-time and freelance copywriters and directed messaging work supporting retail brand and campaign needs. Also supported strategy and copy development for other big-name brands including Tesco and Frankie & Benny’s.

Freelance senior copywriter, creative and strategist at Multiple clients (e.g., eBay, IHG, M&S, Landor, Marks & Spencer, etc.)

January 1, 2018 - Present

Freelance work across brand language, copywriting, ideation, creative direction and (where needed) light brand strategy and tone of voice. Supported campaigns and content across multiple industries including retail, finance, media, healthcare and consumer products; typically focusing on messaging, campaign concepts, content design and ensuring brand voice consistency across touchpoints and channels.

Senior copywriter and creative at TracyLocke/Haygarth, London

January 1, 2015 - January 1, 2018

Wrote engaging copy and developed creative campaigns, promotions and events across a wide range of brands. Adapted writing style to suit different voices, markets and channels. At Haygarth, served as lead copywriter on two of the agency’s biggest accounts—Sony and Vodafone—overseeing two midweight copywriters and managing freelancer output.

Copywriter (tone of voice development) at soh, London

January 1, 2013 - January 1, 2015

Helped businesses communicate better with customers by developing tone of voice and producing guidelines for teams to follow. Wrote on-hold and queue messages, scripts for call centre agents, web FAQs and help pages, letters and emails, ensuring clarity, consistency and brand-aligned customer communication.

Copywriter and creative at McCann Erickson, London

January 1, 2012 - January 1, 2013

Created multi-platform ideas and copy for large-scale cosmetic brands including L’Oreal and Maybelline. Produced channel-appropriate messaging across campaigns, adapting tone and creative intent for different product ranges and audience needs.

Copywriter at Ink, Bath

January 1, 2010 - January 1, 2012

Worked at a small copywriting agency developing strong research, editing and proofreading skills. Produced brand language and tone of voice guidelines, ads, brochures, leaflets, letters, naming, packaging, presentations and websites, plus additional copywriting support such as Facebook quiz content.

Radio copywriter (lead copywriter at Kiss 101) at Various (UK radio stations)

January 1, 2005 - January 1, 2010

Wrote and directed radio advertising across UK stations. Served as lead copywriter at Kiss 101 for two years, creating and directing radio ad copy aligned to brand and broadcast requirements.