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Versatile Video Editor and AI Video Content Producer with an MA in Film & Television (Research & Production) and 4+ years of experience creating high-performing, platform-native video advertisements for digital channels. I specialize in performance-focused creative for Meta (Reels, Stories, Feed), YouTube, and TikTok, using rapid iteration and hook/CTA optimization to drive engagement and conversions. I’m comfortable self-shooting and producing end-to-end—from concept and commercial videography to editing, motion graphics, dynamic subtitles, and audio cleanup. I also integrate AI tools (HeyGen, ElevenLabs, Runway, Adobe Firefly) to generate scalable video variations and localized assets for demand generation and creative testing.…Versatile Video Editor and AI Video Content Producer with an MA in Film & Television (Research & Production) and 4+ years of experience creating high-performing, platform-native video advertisements for digital channels. I specialize in performance-focused creative for Meta (Reels, Stories, Feed), YouTube, and TikTok, using rapid iteration and hook/CTA optimization to drive engagement and conversions. I’m comfortable self-shooting and producing end-to-end—from concept and commercial videography to editing, motion graphics, dynamic subtitles, and audio cleanup. I also integrate AI tools (HeyGen, ElevenLabs, Runway, Adobe Firefly) to generate scalable video variations and localized assets for demand generation and creative testing.

Rohit Roy

Video Editor, AI Video Editor, Content Producer, +2

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Versatile Video Editor and AI Video Content Producer with an MA in Film & Television (Research & Production) and 4+ years of experience creating high-performing, platform-native video advertisements for digital channels. I specialize in performance-focused creative for Meta (Reels, Stories, Feed), YouTube, and TikTok, using rapid iteration and hook/CTA optimization to drive engagement and conversions. I’m comfortable self-shooting and producing end-to-end—from concept and commercial videography to editing, motion graphics, dynamic subtitles, and audio cleanup. I also integrate AI tools (HeyGen, ElevenLabs, Runway, Adobe Firefly) to generate scalable video variations and localized assets for demand generation and creative testing.…Versatile Video Editor and AI Video Content Producer with an MA in Film & Television (Research & Production) and 4+ years of experience creating high-performing, platform-native video advertisements for digital channels. I specialize in performance-focused creative for Meta (Reels, Stories, Feed), YouTube, and TikTok, using rapid iteration and hook/CTA optimization to drive engagement and conversions. I’m comfortable self-shooting and producing end-to-end—from concept and commercial videography to editing, motion graphics, dynamic subtitles, and audio cleanup. I also integrate AI tools (HeyGen, ElevenLabs, Runway, Adobe Firefly) to generate scalable video variations and localized assets for demand generation and creative testing.

Available to hire

Versatile Video Editor and AI Video Content Producer with an MA in Film & Television (Research & Production) and 4+ years of experience creating high-performing, platform-native video advertisements for digital channels. I specialize in performance-focused creative for Meta (Reels, Stories, Feed), YouTube, and TikTok, using rapid iteration and hook/CTA optimization to drive engagement and conversions.

I’m comfortable self-shooting and producing end-to-end—from concept and commercial videography to editing, motion graphics, dynamic subtitles, and audio cleanup. I also integrate AI tools (HeyGen, ElevenLabs, Runway, Adobe Firefly) to generate scalable video variations and localized assets for demand generation and creative testing.

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Intermediate

Work Experience

Video Editor & Creative Content Producer at DTC E-Commerce & Performance Media

January 1, 2022 - Present

Edited high-converting video advertisements, animated graphics, and visual creative assets optimized for Meta (Facebook/Instagram), TikTok, and YouTube ad formats. Integrated AI-assisted tools (HeyGen, ElevenLabs, Runway, Adobe Firefly) to generate variations, AI voiceovers, and localized iterations. Collaborated with copywriters and performance marketing leads to align hooks, narrative pacing, and CTAs with audience pain points. Conducted iterative A/B testing on creative variations and thumbnails to improve view-through rates, CTR, and landing page conversions. Managed company-wide Digital Asset Management (DAM) on Monday.com and Frame.io to maintain an organized repository of scalable ad creatives.

Multi-Media Producer & Visual Content Specialist at Freelance / Production Projects

January 1, 2020 - January 1, 2022

Managed end-to-end video production and post-production for B2B and consumer brands. Self-shot on-location video and photography and conducted interviews with stakeholders to craft engaging visual stories. Produced platform-native formats such as Shorts, Reels, Stories, and long-form content with custom motion graphics and dynamic subtitles. Partnered with marketing teams to optimize video assets across paid social networks and display channels.