Web Analyst / Onboarding Specialist at Cognizant

Managed end-to-end GA4 reporting and data analysis across 60+ digital marketing campaigns, turning complex datasets into actionable insights for internal stakeholders. Implemented robust tracking frameworks including Google Ads Offline Conversion Tracking (OCT), Enhanced Conversions, and complex e-commerce tracking. Used Google Tag Manager daily to deploy tags, configure GA4 enhanced e-commerce measurement, and build custom JavaScript data layer variables. Leveraged BigQuery for deep-dive analysis to optimize SEM strategies and campaign performance. Oversaw campaign tracking, budget allocation, and continuous keyword optimization to maximize ROI across Google Ads accounts. Designed and maintained interactive Tableau dashboards to transform GA4/BigQuery marketing data into clear visual reports for performance monitoring, trend analysis, and data-driven decision-making.

Web Analyst at Strategy and Web development company (name not specified)

Created and enhanced conversions on Google Ads. Implemented Google Ads conversion tracking and Enhanced Conversions across 30+ e-commerce websites using JavaScript and/or Google Tag Manager. Introduced and configured Universal Analytics properties and goals on websites. Installed, migrated, and optimized Google Analytics 4 setups, including e-commerce event implementation. Analyzed data from Google Ads, Universal Analytics, and Google Analytics 4 to improve data quality and collection and enhance website performance and online store marketing effectiveness. Created, handled, and set up Facebook Ads on websites.