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AI-first martech leader with 8+ years of experience bridging marketing operations and engineering. Specializes in designing autonomous, AI-driven workflow orchestration using LLMs (Claude, Gemini) and automation tooling (Make.com) to improve technical efficiency and launch velocity. Proven track record scaling data-driven strategies, integrating CDPs, and automating complex cross-channel workflows that reduce production cycles and optimize marketing performance. Experienced in attribution, event tracking, GTM/server-side tagging, data governance, and cross-functional leadership across marketing and engineering.…AI-first martech leader with 8+ years of experience bridging marketing operations and engineering. Specializes in designing autonomous, AI-driven workflow orchestration using LLMs (Claude, Gemini) and automation tooling (Make.com) to improve technical efficiency and launch velocity. Proven track record scaling data-driven strategies, integrating CDPs, and automating complex cross-channel workflows that reduce production cycles and optimize marketing performance. Experienced in attribution, event tracking, GTM/server-side tagging, data governance, and cross-functional leadership across marketing and engineering.

Jacopo Orlando

AI Developer, AI Engineer, Data Engineer, +2

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AI-first martech leader with 8+ years of experience bridging marketing operations and engineering. Specializes in designing autonomous, AI-driven workflow orchestration using LLMs (Claude, Gemini) and automation tooling (Make.com) to improve technical efficiency and launch velocity. Proven track record scaling data-driven strategies, integrating CDPs, and automating complex cross-channel workflows that reduce production cycles and optimize marketing performance. Experienced in attribution, event tracking, GTM/server-side tagging, data governance, and cross-functional leadership across marketing and engineering.…AI-first martech leader with 8+ years of experience bridging marketing operations and engineering. Specializes in designing autonomous, AI-driven workflow orchestration using LLMs (Claude, Gemini) and automation tooling (Make.com) to improve technical efficiency and launch velocity. Proven track record scaling data-driven strategies, integrating CDPs, and automating complex cross-channel workflows that reduce production cycles and optimize marketing performance. Experienced in attribution, event tracking, GTM/server-side tagging, data governance, and cross-functional leadership across marketing and engineering.

Available to hire

AI-first martech leader with 8+ years of experience bridging marketing operations and engineering. Specializes in designing autonomous, AI-driven workflow orchestration using LLMs (Claude, Gemini) and automation tooling (Make.com) to improve technical efficiency and launch velocity.

Proven track record scaling data-driven strategies, integrating CDPs, and automating complex cross-channel workflows that reduce production cycles and optimize marketing performance. Experienced in attribution, event tracking, GTM/server-side tagging, data governance, and cross-functional leadership across marketing and engineering.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Quigio / Martech Consultant at Quigio

November 1, 2024 - Present

Reviewed the company’s marketing funnel and analytics plan to ensure overall quality and reliability of analytics data. Championed tracking best practices: guided pixel implementation and deployed server-side tagging to enhance privacy and improve website performance. Developed custom reporting solutions for marketing optimization and created a data governance framework to ensure consistent and compliant data collection.

AI & Automation Manager at Medialicious / Martech & AI Automation

September 1, 2024 - Present

Engineered autonomous data validation workflows using Make.com, reducing manual audit time by 40% while achieving 99.9% data accuracy. Architected agentic frameworks using Claude Workspace and Gemini to automate content operations and cut production-to-launch cycles by 30%. Led technical collaboration between marketing and engineering by translating complex requirements into AI-ready technical specifications for BigQuery; improved end-to-end attribution and event tracking via GTM and GA4 to enable deep behavioral analytics and full-funnel visibility.

Superior / Martech Manager at Superbet

January 1, 2022 - Present

Owned the deployment and ongoing management of the Customer Data Platform (CDP), enabling seamless integration of customer data across multiple marketing channels. Integrated CDP with CRM and other martech tools to improve customer journey orchestration and marketing efficiency. Developed and refined audience segmentation strategies to personalize and target marketing campaigns. Produced detailed reports and dashboards to track marketing KPIs and customer insights for key stakeholders.

Superbet / GA Manager - CRO Manager at Superbet

December 1, 2020 - January 31, 2022

Guided testing and optimization of conversion points in the marketing funnel, improving campaign performance across platforms and regions. Developed and executed a conversion roadmap for the Superbet group across web and app platforms. Implemented advanced tag management solutions for precise data capture and built custom tracking parameters to monitor specific user interactions.

Senior Tag Manager at William Hill

February 1, 2019 - December 31, 2020

Supervised digital pixel implementation and marketing performance optimization as team lead for the analytics team. Generated actionable reports and analyses on web traffic, customer behavior, and engagement to provide insights for optimizing digital campaigns.