Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Content and copy professional with a journalism background, specialising in midweight content design, UX/UX writing, SEO and GEO. I build brand messaging, technical documentation, and content strategies that improve search visibility and measurable performance outcomes. I’ve delivered launches, managed content calendars, and led cross-functional work using analytics and AI-assisted optimisation. Across brands, agencies and in-house roles, I commission and manage contributors, run AB tests, and produce content that performs commercially and engages audiences.…Content and copy professional with a journalism background, specialising in midweight content design, UX/UX writing, SEO and GEO. I build brand messaging, technical documentation, and content strategies that improve search visibility and measurable performance outcomes. I’ve delivered launches, managed content calendars, and led cross-functional work using analytics and AI-assisted optimisation. Across brands, agencies and in-house roles, I commission and manage contributors, run AB tests, and produce content that performs commercially and engages audiences.

Fin Murphy

Content Designer, Copywriter, SEO Expert, +1





Content and copy professional with a journalism background, specialising in midweight content design, UX/UX writing, SEO and GEO. I build brand messaging, technical documentation, and content strategies that improve search visibility and measurable performance outcomes. I’ve delivered launches, managed content calendars, and led cross-functional work using analytics and AI-assisted optimisation. Across brands, agencies and in-house roles, I commission and manage contributors, run AB tests, and produce content that performs commercially and engages audiences.…Content and copy professional with a journalism background, specialising in midweight content design, UX/UX writing, SEO and GEO. I build brand messaging, technical documentation, and content strategies that improve search visibility and measurable performance outcomes. I’ve delivered launches, managed content calendars, and led cross-functional work using analytics and AI-assisted optimisation. Across brands, agencies and in-house roles, I commission and manage contributors, run AB tests, and produce content that performs commercially and engages audiences.

Available to hire

Content and copy professional with a journalism background, specialising in midweight content design, UX/UX writing, SEO and GEO. I build brand messaging, technical documentation, and content strategies that improve search visibility and measurable performance outcomes.

I’ve delivered launches, managed content calendars, and led cross-functional work using analytics and AI-assisted optimisation. Across brands, agencies and in-house roles, I commission and manage contributors, run AB tests, and produce content that performs commercially and engages audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Midweight content designer (contract) at Dyson

December 1, 2025 - Present

Defined brand messaging and led asset creation and content strategy for a product range launch. Used AI technology to optimise content and improve SEO and GEO outcomes. Created technical documentation for internal staff and customers.

Content manager (contract) at Institute of Workplace and Facilities Management

September 1, 2023 - June 1, 2025

Developed and managed a multimedia content calendar with GEO and SEO-focused content creation using keyword analytics. Collaborated with Insight, Policy and Research, and Membership directors, including a partnership with the UK Government Property Profession. Used data analytics to refine strategy and increase engagement. Supported integrated marketing campaigns ensuring consistent messaging across regions, SIGs and Networks while adhering to brand and tone of voice.

Copywriter at Veriff

February 1, 2022 - August 1, 2023

Project-managed the launch of online content hubs, improving SEO traffic. Contributed to UX copywriting from ideation through AB testing. Ghost-wrote for external media targeting senior-level audiences. Line-managed a content creation agency against KPIs.

Content editor at Contentive

July 1, 2020 - January 1, 2022

Drove target audience growth for HRD Connect by 113% between May and October 2021. Launched new content formats including videos and case studies to increase engagement. Line-managed a small team, set KPIs and executed strategy. Took a client-facing role producing webinars for brands such as PwC, ADP, Microsoft and Axa Health.

Content & social media executive at Indeed.com

January 1, 2018 - July 1, 2020

Created SEO-focused UX copy and tested messaging for the Indeed.com platform Syft. Wrote release notes and iterated content to help the platform rank first in business apps on the App Store and Google Play. Wrote award-winning applications for the Recruiter Awards, Startups100 and the Europas, securing coverage in Forbes, The Times and others. Managed relationships with external contributors and stakeholders including commissioning and client communications. Boosted inbound marketing leads from 15% to 40%.

Editor at Don't Panic

December 1, 2015 - June 1, 2017

Edited, created and commissioned content, achieving and maintaining 15,000 unique daily users. Collaborated with influencers on viral-worthy pieces. Launched charity campaigns on social media for Greenpeace, Save The Children, the National Autistic Society and Guide Dogs. Owned the content calendar and social media strategy to meet growth goals.

Journalist, copywriter, researcher (freelance) at Various

June 1, 2014 - Present

Produced written and video content for VICE, i-D, the LadBible, the Press Association and more. Delivered positive commercial outcomes on partner projects for brands including Grolsch, Stella Artois, Canon and Coca-Cola. Commissioned freelancers, pitched, managed client communications, and oversaw project and people management.