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I bridge the gap between what a brand means internally and what it communicates externally—translating vision, values, and business goals into visual language audiences recognize, trust, and remember. My process starts with discovering the real communication challenge before any design begins, ensuring every visual decision serves a clear strategic purpose across brand identity, packaging, editorial design, marketing materials, and digital assets.…I bridge the gap between what a brand means internally and what it communicates externally—translating vision, values, and business goals into visual language audiences recognize, trust, and remember. My process starts with discovering the real communication challenge before any design begins, ensuring every visual decision serves a clear strategic purpose across brand identity, packaging, editorial design, marketing materials, and digital assets.

Clara Guerrero Blanco

Brand Strategist, Brand Designer, Creative Director, +2

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I bridge the gap between what a brand means internally and what it communicates externally—translating vision, values, and business goals into visual language audiences recognize, trust, and remember. My process starts with discovering the real communication challenge before any design begins, ensuring every visual decision serves a clear strategic purpose across brand identity, packaging, editorial design, marketing materials, and digital assets.…I bridge the gap between what a brand means internally and what it communicates externally—translating vision, values, and business goals into visual language audiences recognize, trust, and remember. My process starts with discovering the real communication challenge before any design begins, ensuring every visual decision serves a clear strategic purpose across brand identity, packaging, editorial design, marketing materials, and digital assets.

Available to hire

I bridge the gap between what a brand means internally and what it communicates externally—translating vision, values, and business goals into visual language audiences recognize, trust, and remember.

My process starts with discovering the real communication challenge before any design begins, ensuring every visual decision serves a clear strategic purpose across brand identity, packaging, editorial design, marketing materials, and digital assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Brand Designer and Creative Strategist at Independent Practice

January 1, 2010 - Present

Called in when a brand has outgrown its visual identity or when leadership knows the message is not connecting with the audience. Work begins before the brief with discovery to define the real communication challenge. Translate brand vision, values, and business goals into visual language across brand identity, logo systems, packaging, editorial, POS, social media, and digital banners for retail, hospitality, consumer goods, education, and corporate sectors. Oversee full production from concept to delivery, coordinating vendors, supervising print, and managing timelines across simultaneous projects. Serve clients across Colombia, Argentina, and the United States, with an active presence in Miami and established referrals across Latin America. Selected clients include Genomma Lab, Parmalat Colombia, Gameloft Colombia, RexcoTools, SRL, Logistics and Cargo Specialist, Sbarro, Spoleto, Restaurante Bottega Firenze, Universidad del Área Andina, Agropecuaria La Milagrosa, Proleche, and Promi

Brand and Image Manager at Duty Paid S.A. — Shop Gallery Duty Free

January 1, 2009 - December 31, 2009

Maintained visual consistency and brand integrity across all retail locations while managing creative coordination for international partner brands including Johnnie Walker, Absolut Vodka, Carolina Herrera, Guess, and Swatch. Directed design and production of monthly publications, promotional brochures, and retail marketing materials, managing timelines and quality from brief to delivery.

Design Department Director, LATAM at Plaza Fan S.A.

January 1, 2007 - December 31, 2008

Led packaging and retail communication for Walmart, Carrefour, Jumbo, and Easy across Latin American markets, ensuring visual consistency from design to shelf. Built and managed creative teams across Argentina, Mexico, and China; oversaw print production and supplier relationships across both regions.

Creative Director (Motorola account) at Source and Market

January 1, 2006 - December 31, 2007

Directed retail and point-of-purchase creative for Motorola Colombia across distributor and operator channels, maintaining brand standards, production timelines, and cost control. Supervised review and approval of all promotional materials and developed brand compliance workflows across a decentralized distribution network.