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Multidisciplinary Art Director with a strong background in Photography, Film, and UI/UX design, creating compelling visual narratives for fashion & lifestyle brands. Passionate about storytelling, I blend strategy with creativity to craft emotionally engaging content across digital and print platforms. I direct photoshoots and short films, develop brand identities and multi-platform campaigns, and translate brand aesthetics into user-centric UI/UX and app interfaces. I also manage social communities and support audience growth through cohesive creative execution.…Multidisciplinary Art Director with a strong background in Photography, Film, and UI/UX design, creating compelling visual narratives for fashion & lifestyle brands. Passionate about storytelling, I blend strategy with creativity to craft emotionally engaging content across digital and print platforms. I direct photoshoots and short films, develop brand identities and multi-platform campaigns, and translate brand aesthetics into user-centric UI/UX and app interfaces. I also manage social communities and support audience growth through cohesive creative execution.

Mariel Lilienfunk

Art Director, Photographer, Film Director, +2

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Multidisciplinary Art Director with a strong background in Photography, Film, and UI/UX design, creating compelling visual narratives for fashion & lifestyle brands. Passionate about storytelling, I blend strategy with creativity to craft emotionally engaging content across digital and print platforms. I direct photoshoots and short films, develop brand identities and multi-platform campaigns, and translate brand aesthetics into user-centric UI/UX and app interfaces. I also manage social communities and support audience growth through cohesive creative execution.…Multidisciplinary Art Director with a strong background in Photography, Film, and UI/UX design, creating compelling visual narratives for fashion & lifestyle brands. Passionate about storytelling, I blend strategy with creativity to craft emotionally engaging content across digital and print platforms. I direct photoshoots and short films, develop brand identities and multi-platform campaigns, and translate brand aesthetics into user-centric UI/UX and app interfaces. I also manage social communities and support audience growth through cohesive creative execution.

Available to hire

Multidisciplinary Art Director with a strong background in Photography, Film, and UI/UX design, creating compelling visual narratives for fashion & lifestyle brands. Passionate about storytelling, I blend strategy with creativity to craft emotionally engaging content across digital and print platforms.

I direct photoshoots and short films, develop brand identities and multi-platform campaigns, and translate brand aesthetics into user-centric UI/UX and app interfaces. I also manage social communities and support audience growth through cohesive creative execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Freelance Art Director at Cocktail x Festival

May 1, 2025 - Present

Ongoing work supporting brand direction and print design for festival-related projects.

Art Director at Cocktail x Festival

February 1, 2025 - May 1, 2026

Contributed to print design and brand direction for a festival rebrand, including work on branding assets and visual identity across touchpoints.

Freelance Art Director

June 1, 2021 - Present

Developed and executed multi-platform campaigns for fashion & lifestyle brands. Directed photoshoots and short films to ensure cohesive brand narratives, designed branding assets and visual identities for varied target audiences, and refined app interfaces by aligning UX with brand aesthetics. Built and managed social media community efforts and supported rebranding projects including logo redesign and luxury positioning; designed selected social and print assets to maintain consistency across touchpoints.

UI & UX Designer at Zwilling J.A Henckels

July 1, 2020 - May 1, 2021

Designed user-centric web experiences to improve engagement. Conducted UI/UX research to inform design decisions and user flows, and used analytics insights to optimize website performance.