Multimedia designer with six years of experience across television production, advertising agencies and independent clients—building brand identity systems, motion graphics and editorial design. Co-founder of 2001.vj, a live-visuals studio producing and performing real-time visual sets for events alongside DJs and multidisciplinary artists, with a current focus on how AI and real-time tools expand the designer’s toolkit.

Paula Toniolo Pellegrini

Multimedia designer with six years of experience across television production, advertising agencies and independent clients—building brand identity systems, motion graphics and editorial design. Co-founder of 2001.vj, a live-visuals studio producing and performing real-time visual sets for events alongside DJs and multidisciplinary artists, with a current focus on how AI and real-time tools expand the designer’s toolkit.

Available to hire

Multimedia designer with six years of experience across television production, advertising agencies and independent clients—building brand identity systems, motion graphics and editorial design.

Co-founder of 2001.vj, a live-visuals studio producing and performing real-time visual sets for events alongside DJs and multidisciplinary artists, with a current focus on how AI and real-time tools expand the designer’s toolkit.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent
German
Intermediate
French
Beginner

Work Experience

Co-founder & Visual Artist (live visuals studio) at 2001.vj
January 1, 2023 - Present
Co-founded and operates a live-visuals studio covering the full chain: visual concept, content production, technical setup and live performance for parties, festivals and brand events. Builds and operates real-time visual systems in Resolume using content produced in Blender, After Effects and TouchDesigner, and handles on-site projection and LED setup. Performs at events and shares line-ups with music artists and multidisciplinary performers.
Graphic Designer at PrimerPlano Producciones (Television production company)
January 1, 2023 - Present
Designs on-air and promotional graphics for television productions, including title sequences, lower thirds, opening animations and channel identity assets. Works under fixed broadcast deadlines while maintaining visual consistency across multiple recurring programmes by building reusable After Effects and Illustrator templates, reducing turnaround time for repeat assets. Adapts broadcast material into vertical social cutdowns and promotional pieces for Instagram and YouTube to extend each production’s reach beyond television air.
Co-founder & Visual Artist at 2001.vj
January 1, 2023 - Present
Co-founded a live-visuals studio covering the full chain from visual concept and content production to technical setup and live performance for parties, festivals and brand events. Built and operated real-time visual systems in Resolume using content produced in Blender, After Effects and TouchDesigner, handling on-site projection and LED setup. Performed at 12 events, sharing line-ups with artists including Yotto and Danny Avila.
Graphic Designer at PrimerPlano Producciones
January 1, 2023 - Present
Designed on-air and promotional graphics for television productions, including title sequences, lower thirds, opening animations and channel identity assets. Delivered against fixed broadcast deadlines while maintaining visual consistency across four recurring programmes by building reusable After Effects/Illustrator templates to reduce turnaround time for repeat assets. Adapted broadcast material into vertical social cutdowns and promotional pieces for Instagram and YouTube to extend each production’s reach beyond air.
Graphic Designer at P&A Agencia (Advertising and consulting agency)
January 1, 2022 - January 1, 2024
Delivers brand and campaign design across multiple client accounts, translating briefs into concepts with strategy and account teams, presenting rationale directly to clients, and adapting concepts into multi-format rollouts (print, digital advertising and social) under a coherent visual system.
Graphic Designer at P&A Agencia
January 1, 2022 - December 31, 2024
Delivered brand and campaign design across 26 client accounts, covering visual identity, print/digital advertising and social media systems. Translated client briefs into concepts with account and strategy teams, presented rationale directly to clients, and adapted concepts into full multi-format rollouts under one coherent visual system.
Graphic Designer at To Be Agencia (Marketing and communication agency)
January 1, 2020 - January 1, 2022
Produces social media content systems for multiple brands, including grid design, templates and post kits, sustaining a high publishing volume. Designs editorial and print collateral such as catalogues, brochures, signage and event graphics from concept through print-ready files.
Graphic Designer at To Be Agencia
January 1, 2020 - December 31, 2022
Produced social media content systems for 18 brands, creating grid layouts, templates and post kits to support a publishing rhythm of 240+ pieces per month. Designed editorial and print collateral including catalogues, brochures, signage and event graphics, from concept through print-ready files.
Freelance Multimedia Designer
January 1, 2019 - Present
Built complete visual identity systems for 78+ independent brands: logo and type systems, color and layout rules, packaging and social launch kits. Managed projects end to end as the sole point of contact (brief, concept, client presentation, production files and delivery), with emphasis on visual coherence and storytelling.

Education

BA in Visual Communication Design (thesis in progress) at Universidad Nacional del Litoral (UNL)
January 1, 2019 - April 1, 2026
Academic exchange (BA in Art History) at Universidad de Valladolid (UVa)
January 1, 2020 - December 31, 2021
Technical and Literary English Translation (tertiary-level studies) at Instituto Superior del Profesorado Alte. Brown
January 1, 2019 - December 31, 2021
BA in Visual Communication Design at Universidad Nacional del Litoral (UNL)
January 1, 2019 - April 1, 2026
Academic Exchange - BA in Art History at Universidad de Valladolid (UVa)
January 1, 2024 - January 1, 2025
Technical and Literary English Translation at Instituto Superior del Profesorado Alte. Brown
January 11, 2030 - August 25, 2026

Qualifications

AI for Designers (Adobe, official Adobe Firefly training)
January 1, 2024 - August 25, 2026
PLIDA C1
January 11, 2030 - August 25, 2026
Cambridge English: First (FCE) — C1
January 11, 2030 - August 25, 2026
Advanced Photoshop (Universidad Tecnológica Nacional, UTN)
January 11, 2030 - August 25, 2026
AI for Designers — Adobe (official Firefly training)
January 1, 2024 - August 25, 2026
PLIDA C1 — Società Dante Alighieri
January 11, 2030 - August 25, 2026
Cambridge English: First (FCE) — C1
January 11, 2030 - August 25, 2026
Advanced Photoshop — Universidad Tecnológica Nacional (UTN)
January 11, 2030 - August 25, 2026

Industry Experience

Media & Entertainment, Education, Professional Services