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Strategic, data-driven digital marketer with proven experience designing and executing multi-channel campaigns that persuade audiences to sign up, subscribe, and engage. Skilled in audience research, segmentation, community activation, and conversion optimization across social, email, and landing pages. Experienced in developing crowdfunding strategies, turning creative assets into compelling supporter-driven initiatives, and driving measurable audience growth and retention. Strong background in paid and organic social performance, audience insights, and performance reporting using KPIs and ROI tracking.…Strategic, data-driven digital marketer with proven experience designing and executing multi-channel campaigns that persuade audiences to sign up, subscribe, and engage. Skilled in audience research, segmentation, community activation, and conversion optimization across social, email, and landing pages. Experienced in developing crowdfunding strategies, turning creative assets into compelling supporter-driven initiatives, and driving measurable audience growth and retention. Strong background in paid and organic social performance, audience insights, and performance reporting using KPIs and ROI tracking.

Melanie Shpak

Digital Marketer, SEO Expert, Digital Producer, +2

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Strategic, data-driven digital marketer with proven experience designing and executing multi-channel campaigns that persuade audiences to sign up, subscribe, and engage. Skilled in audience research, segmentation, community activation, and conversion optimization across social, email, and landing pages. Experienced in developing crowdfunding strategies, turning creative assets into compelling supporter-driven initiatives, and driving measurable audience growth and retention. Strong background in paid and organic social performance, audience insights, and performance reporting using KPIs and ROI tracking.…Strategic, data-driven digital marketer with proven experience designing and executing multi-channel campaigns that persuade audiences to sign up, subscribe, and engage. Skilled in audience research, segmentation, community activation, and conversion optimization across social, email, and landing pages. Experienced in developing crowdfunding strategies, turning creative assets into compelling supporter-driven initiatives, and driving measurable audience growth and retention. Strong background in paid and organic social performance, audience insights, and performance reporting using KPIs and ROI tracking.

Available to hire

Strategic, data-driven digital marketer with proven experience designing and executing multi-channel campaigns that persuade audiences to sign up, subscribe, and engage. Skilled in audience research, segmentation, community activation, and conversion optimization across social, email, and landing pages.

Experienced in developing crowdfunding strategies, turning creative assets into compelling supporter-driven initiatives, and driving measurable audience growth and retention. Strong background in paid and organic social performance, audience insights, and performance reporting using KPIs and ROI tracking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Digital Marketing Coordinator at Logix IT S (B2B)

June 1, 2022 - August 1, 2022

Coordinated digital marketing activities across campaigns, supporting data collection, web/search optimization work, and content performance analysis. Ensured deliverables and timelines were met while contributing to campaign planning, reporting, and optimization tasks aligned with audience and conversion goals.

Digital Marketing Specialist at Bro t elli P asta Bar

January 1, 2022 - August 1, 2024

Supported social media and email marketing operations across brands and geographies, tracking ROI and campaign performance. Managed multi-segment email creation and used A/B testing to improve engagement. Coordinated reporting and maintained consistent brand presence.

Digital Marketing Specialist at Bro t elli P asta Bar

August 1, 2021 - August 1, 2022

Designed and executed social media strategies for company Instagram, improving followership by 52% and boosting engagement by 38% using insights from prior content. Produced campaign visuals in Canva/Photoshop, engaged with the community to grow awareness, and managed multi-channel promotion. Monitored social media and website content, ensuring timely tagging and linking. Conducted SEO research and ensured SEO guideline compliance. Launched webinar content and supported email marketing and training operations, alongside KPI tracking and reporting.

Digital Marketing Intern at Workden

August 1, 2021 - January 1, 2022

Designed and executed social media strategies for the company’s Instagram, achieving a 52% increase in followers and improving engagement by 38% through data-informed content decisions. Created visuals using Canva and Photoshop, regularly engaged with the community, and increased brand awareness. Ensured accurate, timely posting and optimized content via SEO best practices. Launched and led a new webinar series with a 45% conversion rate; managed webinar program setup, email marketing, social posts, training, data analysis, and reporting. Worked with the CEO on a new API integration project, conducting competitive and product research and producing reports for future sales and marketing efforts. Created emails for multiple segments and brands, using A/B testing and performance reporting to drive 300%+ engagement growth.

Lead full life cycle campaign planning at Elevant Work Experience (digital marketing)

May 1, 2021 - May 1, 2022

Built and executed multi-brand, multi-channel campaigns from audience research and strategic positioning through to performance reporting. Developed and optimized digital assets including videos, microsites, brochures, email content, and social media materials for engagement and conversions. Managed paid and organic social across Facebook, Instagram, LinkedIn, X, and Threads, driving 2–5% monthly follower growth. Conducted customer interviews and audience research to identify needs, misconceptions, and motivators, translating insights into segmented campaign targeting. Oversaw crowdfunding-informed growth strategy, collaborated cross-functionally with design/engineering/product teams, coordinated external vendors for creative production and events, and reported on KPIs including ROI, reach, engagement, and conversion performance. Supported product launches and maintained brand consistency across digital, print, and event touchpoints.

Marketing Specialist at Acuity Brands

January 1, 2019 - January 1, 2021

Developed marketing strategy and handled competitive analysis to define target audiences, promotion plans, and differentiation. Built and implemented a 13-step marketing strategy for a startup, including crowdfunding campaign preparation, execution, and maintenance. Reached thousands of Workday contacts via direct messages and drove 500+ commitments to support the project. Compiled lists of journalists and influencers for future collaborations and ensured consistent brand messaging across digital and offline channels.