Available to hire
Omni-channel marketing enthusiast specializing in digital marketing, driven by a hands-on, self-structured approach and a results-first mentality in fast-paced environments. I enjoy creating and optimizing marketing content across channels to increase reach, engagement, and business impact.
With global experience living and studying across three countries and strong collaboration skills with diverse teams, I translate insights into creative execution—strategy, content production, and performance improvements that move KPIs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
German
Intermediate
Work Experience
Omni-channel Marketing / Digital Marketing (Social Media Content Producer) at Innocent Drinks
August 1, 2023 - PresentBrainstormed, filmed/created, edited, and posted social media content. Improved engagement by 74%, increased average views by 66%, increased average reach by 69%, and doubled average watch time.
Photography (Client Shoot & Post-Production) at Rebecca Dernbanch Fotodesign
November 1, 2022 - July 1, 2023Directed and delivered client photography in different settings with a strong focus on customer satisfaction. Performed color correction and retouching of final images to ensure quality and repeat business.
Marketing / Operations Support (Software & Retail Displays) at Vintage Fabrik
May 1, 2022 - November 1, 2022Selected and implemented software to optimize staffing, reducing over- and under-staffing by over 40%. Designed and curated store displays to enhance sales volume of lower-rotation items.
Branding / Co-Founder (Beer & Production Growth) at Sausalito Beer Co
January 1, 2022 - May 1, 2022Co-founded the brand and developed a branding strategy focused on personalization as a key differentiator. Grew production capacity by 300% and supported the transition into an independent production plant.
Omni-channel Marketing (Social Media Strategy & Influencer Campaigns) at Mandala Cases
January 1, 2021 - December 1, 2021Designed and implemented a social media strategy to grow followers by more than 10k in 6 months, reversing a downward trend. Managed influencer and artist campaigns, including talent scouting and content collaboration strategy.
Omni-channel Marketing (Consumer Engagement & Content Production) at Espiral Bajo Cero
July 1, 2018 - August 1, 2019Designed an omni-channel marketing strategy that increased consumer engagement and sales performance. Directed Instagram feed photoshoots, resulting in more than 6k follower growth.
Digital Marketing / Market & Trend Analysis Support at Medion AG
September 1, 2017 - February 1, 2018Analyzed technology trends and implications for Medion AG’s business model. Supported digital marketing strategy activities, including the launch of the Instagram account.
Online Marketing Campaigns (Wine Distribution) at Novili Vinos Nobles y Licores
December 1, 2014 - June 1, 2019Designed and shot multiple online marketing campaigns, contributing to a 225% increase in sales. Supported logistics and packaging operations for distribution.
Education
Bachelor of Science in Business Administration and Marketing at Universidad EAFIT
June 1, 2014 - July 1, 2019Semester abroad at University of Mannheim
August 1, 2016 - December 1, 2016Professional photography at EFTI Escuela de Fotografía y Cine
September 1, 2019 - December 1, 2020American High School Diploma at The Columbus School
August 1, 2014 - May 1, 2014Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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