Omni-channel marketing enthusiast specializing in digital marketing, driven by a hands-on, self-structured approach and a results-first mentality in fast-paced environments. I enjoy creating and optimizing marketing content across channels to increase reach, engagement, and business impact. With global experience living and studying across three countries and strong collaboration skills with diverse teams, I translate insights into creative execution—strategy, content production, and performance improvements that move KPIs.

Maria Luisa Restrepo

Omni-channel marketing enthusiast specializing in digital marketing, driven by a hands-on, self-structured approach and a results-first mentality in fast-paced environments. I enjoy creating and optimizing marketing content across channels to increase reach, engagement, and business impact. With global experience living and studying across three countries and strong collaboration skills with diverse teams, I translate insights into creative execution—strategy, content production, and performance improvements that move KPIs.

Available to hire

Omni-channel marketing enthusiast specializing in digital marketing, driven by a hands-on, self-structured approach and a results-first mentality in fast-paced environments. I enjoy creating and optimizing marketing content across channels to increase reach, engagement, and business impact.

With global experience living and studying across three countries and strong collaboration skills with diverse teams, I translate insights into creative execution—strategy, content production, and performance improvements that move KPIs.

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Language

English
Fluent
Spanish; Castilian
Fluent
German
Intermediate

Work Experience

Omni-channel Marketing / Digital Marketing (Social Media Content Producer) at Innocent Drinks
August 1, 2023 - Present
Brainstormed, filmed/created, edited, and posted social media content. Improved engagement by 74%, increased average views by 66%, increased average reach by 69%, and doubled average watch time.
Photography (Client Shoot & Post-Production) at Rebecca Dernbanch Fotodesign
November 1, 2022 - July 1, 2023
Directed and delivered client photography in different settings with a strong focus on customer satisfaction. Performed color correction and retouching of final images to ensure quality and repeat business.
Marketing / Operations Support (Software & Retail Displays) at Vintage Fabrik
May 1, 2022 - November 1, 2022
Selected and implemented software to optimize staffing, reducing over- and under-staffing by over 40%. Designed and curated store displays to enhance sales volume of lower-rotation items.
Branding / Co-Founder (Beer & Production Growth) at Sausalito Beer Co
January 1, 2022 - May 1, 2022
Co-founded the brand and developed a branding strategy focused on personalization as a key differentiator. Grew production capacity by 300% and supported the transition into an independent production plant.
Omni-channel Marketing (Social Media Strategy & Influencer Campaigns) at Mandala Cases
January 1, 2021 - December 1, 2021
Designed and implemented a social media strategy to grow followers by more than 10k in 6 months, reversing a downward trend. Managed influencer and artist campaigns, including talent scouting and content collaboration strategy.
Omni-channel Marketing (Consumer Engagement & Content Production) at Espiral Bajo Cero
July 1, 2018 - August 1, 2019
Designed an omni-channel marketing strategy that increased consumer engagement and sales performance. Directed Instagram feed photoshoots, resulting in more than 6k follower growth.
Digital Marketing / Market & Trend Analysis Support at Medion AG
September 1, 2017 - February 1, 2018
Analyzed technology trends and implications for Medion AG’s business model. Supported digital marketing strategy activities, including the launch of the Instagram account.
Online Marketing Campaigns (Wine Distribution) at Novili Vinos Nobles y Licores
December 1, 2014 - June 1, 2019
Designed and shot multiple online marketing campaigns, contributing to a 225% increase in sales. Supported logistics and packaging operations for distribution.

Education

Bachelor of Science in Business Administration and Marketing at Universidad EAFIT
June 1, 2014 - July 1, 2019
Semester abroad at University of Mannheim
August 1, 2016 - December 1, 2016
Professional photography at EFTI Escuela de Fotografía y Cine
September 1, 2019 - December 1, 2020
American High School Diploma at The Columbus School
August 1, 2014 - May 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Wholesale & Distribution