Pedro Andrade
Social Media Manager & Content Lead bridging technical research with viral short-form video production.
About
Social Media Manager & Content Lead bridging technical research with viral short-form video production. Proven track record generating 100M+ views and scaling digital communities to 500K+ WAU through data-driven growth strategies.
Expert in translating complex scientific and technical topics into high-engagement narratives that drive measurable user acquisition. Skilled in full-cycle content creation (scripting, filming, editing) plus analytics, A/B testing, and community/CRM management.
- 5 years' experience
- Joined August 2026
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Computers & Electronics
- Energy & Utilities
Work experience· 6 roles
Translated technical ESG data into accessible B2B visual storytelling using Canva, bridging sustainability metrics with corporate stakeholder engagement.
Produced full-cycle short-form content for TikTok, Instagram, and YouTube Shorts, partnering with 4 app creators to handle the complete content lifecycle from technical scripting and filming through performance-focused editing. Co-developed an AI-automated TikTok posting system that generated and posted AI slide shows every 6 hours with a CTA for the app, driving millions of views and app installs within the first month. Generated 100M+ monthly views by converting AI/technical skills into viral, education-first narratives; individual videos exceeded 20M+ views and supported 500K+/month WAU during launches.
Used social media performance metrics to inform action plans for scaling community reach and optimizing conversion funnels. Led company growth into the second-largest environmental junior consultancy in Brazil.
Education
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