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Social Media Manager & Content Lead bridging technical research with viral short-form video production. Proven track record generating 100M+ views and scaling digital communities to 500K+ WAU through data-driven growth strategies. Expert in translating complex scientific and technical topics into high-engagement narratives that drive measurable user acquisition. Skilled in full-cycle content creation (scripting, filming, editing) plus analytics, A/B testing, and community/CRM management.…Social Media Manager & Content Lead bridging technical research with viral short-form video production. Proven track record generating 100M+ views and scaling digital communities to 500K+ WAU through data-driven growth strategies. Expert in translating complex scientific and technical topics into high-engagement narratives that drive measurable user acquisition. Skilled in full-cycle content creation (scripting, filming, editing) plus analytics, A/B testing, and community/CRM management.

Pedro Andrade

Social Media Manager, Content Producer, Content Creator, +2

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Social Media Manager & Content Lead bridging technical research with viral short-form video production. Proven track record generating 100M+ views and scaling digital communities to 500K+ WAU through data-driven growth strategies. Expert in translating complex scientific and technical topics into high-engagement narratives that drive measurable user acquisition. Skilled in full-cycle content creation (scripting, filming, editing) plus analytics, A/B testing, and community/CRM management.…Social Media Manager & Content Lead bridging technical research with viral short-form video production. Proven track record generating 100M+ views and scaling digital communities to 500K+ WAU through data-driven growth strategies. Expert in translating complex scientific and technical topics into high-engagement narratives that drive measurable user acquisition. Skilled in full-cycle content creation (scripting, filming, editing) plus analytics, A/B testing, and community/CRM management.

Available to hire

Social Media Manager & Content Lead bridging technical research with viral short-form video production. Proven track record generating 100M+ views and scaling digital communities to 500K+ WAU through data-driven growth strategies.

Expert in translating complex scientific and technical topics into high-engagement narratives that drive measurable user acquisition. Skilled in full-cycle content creation (scripting, filming, editing) plus analytics, A/B testing, and community/CRM management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Way Carbon (Santander Group) - ESG Strategy at Way Carbon (Santander Group)

December 1, 2024 - December 1, 2025

Translated technical ESG data into accessible B2B visual storytelling using Canva, bridging sustainability metrics with corporate stakeholder engagement.

Full-cycle Content Creator

January 1, 2024 - Present

Produced full-cycle short-form content for TikTok, Instagram, and YouTube Shorts, partnering with 4 app creators to handle the complete content lifecycle from technical scripting and filming through performance-focused editing. Co-developed an AI-automated TikTok posting system that generated and posted AI slide shows every 6 hours with a CTA for the app, driving millions of views and app installs within the first month. Generated 100M+ monthly views by converting AI/technical skills into viral, education-first narratives; individual videos exceeded 20M+ views and supported 500K+/month WAU during launches.

Flua Environmental Consultancy - President & CEO at Flua Environmental Consultancy

January 1, 2023 - December 31, 2024

Used social media performance metrics to inform action plans for scaling community reach and optimizing conversion funnels. Led company growth into the second-largest environmental junior consultancy in Brazil.

SLU - Communication Intern at SLU

January 1, 2022 - December 31, 2024

Collaborated with cross-functional teams across social media management, journalism, and graphic design to strengthen brand presence. Delivered 30+ key presentations and advanced from intern to departmental leadership, authoring and designing comprehensive educational assets (slide decks and e-books) via Canva, contributing to broad organizational impact.

Flua Environmental Consultancy - Commercial Director at Flua Environmental Consultancy

January 1, 2022 - December 31, 2022

Analyzed social media performance indicators to guide initiatives that scaled community reach and optimized conversion funnels.

Founder | Social Media Lead

January 1, 2020 - December 31, 2020

Built zero-to-one organic social media acquisition funnels to reach 200+ daily customers within one week. Growth focused on using organic social channels to drive traffic and conversions.