Marketing Automation Platform Specialist at IV E Group

Data-driven communications work focused on delivering marketing communications assets and automations. Aligns with campaign managers on deliverables and timelines; converts Adobe XD/PSD/Figma layouts into pixel-perfect, responsive HTML/CSS email templates and landing pages. Implements personalization and dynamic content using business logic, applies email coding best practices to ensure proper rendering across email clients, and supports high-quality digital collateral. Executes ED M and SMS blasts using tools including IBM Acoustics, Braze, and Salesforce Marketing Cloud; deploys push notifications via Braze and Salesforce Marketing Cloud Mobile Studio and Automation Studio. Provides standard and custom reports when needed, and performs automation and data-driven activity using Salesforce Marketing Cloud (including SQL-based activity scheduling/reporting).

Web Development Specialist II at StraightArrow Corporation

Supports the Digital Projects team by converting design files (Adobe XD/PSD) into responsive, functional landing pages and emails using HTML5/CSS3/Bootstrap/JavaScript/jQuery/AJAX and Salesforce Marketing Cloud tools. Develops dynamic and personalized EDM using AMPscript, Content Builder blocks, and layouts in Salesforce Marketing Cloud. Develops and maintains landing pages using OpenText TeamSite, Squiz Matrix, Sitefinity, and Salesforce Marketing Cloud microsites and CloudPages. Builds email journeys using Journey Builder and automates scheduled email reports from Data Views via SQL Query Activity in Salesforce Marketing Cloud Automation Studio. Also creates landing page solutions with technical documentation and liaises with the US development team for escalations and new solution requests.