Web Analytics & Tracking Specialist with 3+ years of experience and 278+ projects delivered for international clients across e-commerce, SaaS, healthcare, and lead generation. I specialise in GA4, GTM, server-side tagging (sGTM), and Conversion APIs to recover lost ad signals and maximise campaign performance. I also extend that same measurement discipline into Google Ads campaign build, structure, and optimisation—so you get clean data, accurate attribution, and full visibility into what’s driving results. I don’t guess whether tracking works. I engineer measurement systems that give you reliable ad attribution and then use that data to make the ad spend behind it work harder. From conversion recovery and signal-loss reduction to consent mode and offline conversion tracking, I audit, validate, and document every setup to eliminate blind spots and ensure campaigns optimise on real signals.…Web Analytics & Tracking Specialist with 3+ years of experience and 278+ projects delivered for international clients across e-commerce, SaaS, healthcare, and lead generation. I specialise in GA4, GTM, server-side tagging (sGTM), and Conversion APIs to recover lost ad signals and maximise campaign performance. I also extend that same measurement discipline into Google Ads campaign build, structure, and optimisation—so you get clean data, accurate attribution, and full visibility into what’s driving results. I don’t guess whether tracking works. I engineer measurement systems that give you reliable ad attribution and then use that data to make the ad spend behind it work harder. From conversion recovery and signal-loss reduction to consent mode and offline conversion tracking, I audit, validate, and document every setup to eliminate blind spots and ensure campaigns optimise on real signals.WWWW…