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Social Media & Digital Content Specialist with experience creating and editing short-form content for TikTok and Instagram that contributed to a 10% sales lift during promotional periods (2018–2022). Skilled in engaging social media content, original content creation, and leveraging strong people skills and casting expertise. Experienced in social-first graphic design, TV production support, and end-to-end content production (reels/posts, editing, analytics, and BTS filming). Worked across sports and entertainment brands to grow audiences, strengthen brand voice, and deliver cohesive high-quality content across platforms.…Social Media & Digital Content Specialist with experience creating and editing short-form content for TikTok and Instagram that contributed to a 10% sales lift during promotional periods (2018–2022). Skilled in engaging social media content, original content creation, and leveraging strong people skills and casting expertise. Experienced in social-first graphic design, TV production support, and end-to-end content production (reels/posts, editing, analytics, and BTS filming). Worked across sports and entertainment brands to grow audiences, strengthen brand voice, and deliver cohesive high-quality content across platforms.

Malaiika Saadat

Graphic Designer, Social Media Manager, Content Producer, +2

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Social Media & Digital Content Specialist with experience creating and editing short-form content for TikTok and Instagram that contributed to a 10% sales lift during promotional periods (2018–2022). Skilled in engaging social media content, original content creation, and leveraging strong people skills and casting expertise. Experienced in social-first graphic design, TV production support, and end-to-end content production (reels/posts, editing, analytics, and BTS filming). Worked across sports and entertainment brands to grow audiences, strengthen brand voice, and deliver cohesive high-quality content across platforms.…Social Media & Digital Content Specialist with experience creating and editing short-form content for TikTok and Instagram that contributed to a 10% sales lift during promotional periods (2018–2022). Skilled in engaging social media content, original content creation, and leveraging strong people skills and casting expertise. Experienced in social-first graphic design, TV production support, and end-to-end content production (reels/posts, editing, analytics, and BTS filming). Worked across sports and entertainment brands to grow audiences, strengthen brand voice, and deliver cohesive high-quality content across platforms.

Available to hire

Social Media & Digital Content Specialist with experience creating and editing short-form content for TikTok and Instagram that contributed to a 10% sales lift during promotional periods (2018–2022). Skilled in engaging social media content, original content creation, and leveraging strong people skills and casting expertise.

Experienced in social-first graphic design, TV production support, and end-to-end content production (reels/posts, editing, analytics, and BTS filming). Worked across sports and entertainment brands to grow audiences, strengthen brand voice, and deliver cohesive high-quality content across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Social Media Manager / Creative Producer at Henry lStephanie & SheAutoknow (accounts)

December 1, 2024 - Present

Managed and grew Instagram and TikTok accounts including content planning, posting, and engagement. Grew followers from 0 to 24K and increased to 26.1K within 2 months. Produced/filmed/edited organic and paid partner content aligned with brand and sponsor needs. Traveled to events and TV appearances to capture BTS footage and deliver real-time social content. Coordinated with talent and partners to deliver cohesive, high-quality cross-platform content and monitored analytics to refine strategy.

Social Media Graphic Designer at FanClub Official

December 1, 2024 - February 28, 2025

Created high-impact sports content tailored for Instagram and TikTok audiences. Designed visuals and edited reels highlighting buzzy sports moments and hot takes, helping shape FanClub’s unique voice for a younger, digital-first sports fanbase.

Social Media Manager / Creative Director at Amazing Race Canada (2024) and Canada's Drag Race (2024)

January 1, 2024 - December 31, 2024

Built social presence across Instagram, TikTok, and YouTube. Grew Instagram reach from 0 to 100K and profile visits from 0 to 15.1K in 3 months. Produced trending reels and behind-the-scenes content, driving 48K+ TikTok views and increasing YouTube views to 3.5K. Developed brand voice, captured BTS footage, and delivered real-time content to connect with fans and amplify brand culture.

Graphic Designer (Social-First) at SVP SPORTS

April 1, 2021 - April 30, 2022

Designed social-first graphics for Instagram, Twitter, and internal bots, aligned with network visuals while ensuring consistency across campaigns. Produced high-impact sports content visuals tailored for social audiences.

Digital Content Specialist (Freelance) at Freelance

January 1, 2018 - December 31, 2022

Created and edited product reels for TikTok and Instagram in support of in-campaign promotions (2018–2022), contributing to a 10% sales lift during promotion periods. Experienced in TV production with a focus on engaging social media and original short-form content creation on TikTok and Instagram. Combined strong people skills with original content creation and casting expertise.