I am a highly organized and focused professional with experience in content writing/SEO optimization, product marketing, email support, and customer-focused communication. I adapt quickly to new work environments and build strong collaboration across design and acquisition teams. I have consistently delivered measurable results—such as increasing organic lead generation—and I’m skilled in researching target audiences, staying up-to-date with digital trends, and maintaining quality through reliable metrics and tools like CRM systems.

LA RA SA TI P U TR I

I am a highly organized and focused professional with experience in content writing/SEO optimization, product marketing, email support, and customer-focused communication. I adapt quickly to new work environments and build strong collaboration across design and acquisition teams. I have consistently delivered measurable results—such as increasing organic lead generation—and I’m skilled in researching target audiences, staying up-to-date with digital trends, and maintaining quality through reliable metrics and tools like CRM systems.

Available to hire

I am a highly organized and focused professional with experience in content writing/SEO optimization, product marketing, email support, and customer-focused communication. I adapt quickly to new work environments and build strong collaboration across design and acquisition teams.

I have consistently delivered measurable results—such as increasing organic lead generation—and I’m skilled in researching target audiences, staying up-to-date with digital trends, and maintaining quality through reliable metrics and tools like CRM systems.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Brand Protection Analyst / Product Marketing Specialist (current)
January 1, 2023 - Present
Collects evidence of counterfeit sales by gathering data from online sellers, including checking and changing domain statuses. Identifies infringing content on the rights of clients and reports findings using clear Excel-based overviews.
Brand Protection Analyst
January 1, 2023 - Present
Collects evidence of counterfeit sales; gathers data on online sellers; changes domain statuses; finds new infringing content in others’ rights and prepares clear overview reports in Excel.
Email Support at Virtue Ecom Group Ltd.
January 1, 2022 - January 1, 2022
Worked as a freelancer providing email support. Responded directly to customer questions via email, sent information based on client needs, complaints, or issues, and managed up to 200 client contacts per day using Zendesk as a CRM. Maintained consistent customer satisfaction metrics, response per hour, and quality assurance.
English Tutor at Jasa Antar Cepat Malang
January 1, 2016 - December 31, 2020
Plans, prepares, and delivers English lessons in individual tutoring sessions. Helps students improve listening, speaking, reading, and writing skills, and checks/assesses students’ work.
English Tutor
January 1, 2016 - January 1, 2020
Planned, prepared, and delivered English lessons. Helped students improve listening, speaking, reading, and writing skills through individual sessions and provided work checking and assessing.
Product Marketing Specialist at Jasa Antar Cepat Malang
January 1, 2015 - December 31, 2019
Studied the company’s products and their benefits for users. Developed effective marketing strategies and plans, and collaborated with design, acquisition, and other teams to promote products. Focused on understanding product value and translating it into marketing activities and messaging.
Product Marketing Specialist at Virtue Ecom Group Ltd.
January 1, 2015 - January 1, 2019
Developed product marketing strategies and worked with design, acquisition, and other teams to promote products. Focused on studying company products and user benefits to produce effective marketing plans.
Content Writer / SEO Content Writer (digital platform content)
January 1, 2014 - January 1, 2015
Wrote and edited SEO-optimized original content for digital platforms, including website pages, ensuring strong alignment with target audience needs. Researched and understood audience intent, maintained up-to-date knowledge of trends, and built content strategies with editorial plans for upcoming projects. Achieved a 55% increase in total organic lead generation through content planning and optimization.
Freelance Translator & Transcriber
January 1, 2011 - January 1, 2025
Translated and transcribed content by reading original material and rewriting in the target language while preserving meaning. Used specialized dictionaries, references, and reference books to find the closest equivalents for terminology and wording.

Education

Master of Arts in Library Information Science at Universitas Islam Negeri Sunan Kalijaga Yogyakarta
January 1, 2018 - January 1, 2020
Bachelor of Arts in English Language and Literature (S.S) at Universitas Negeri Malang
January 1, 2010 - January 1, 2014
Bachelor of Arts in English Language and Literature (S.S) at Universitas Negeri Malang
January 1, 2010 - January 1, 2014
Master of Arts in Library Information Science at Universitas Islam Negeri Sunan Kalijaga Yogyakarta
January 1, 2018 - January 1, 2020

Qualifications

Product Marketing Specialist / SEO-content writing experience (no explicit certification named)
January 11, 2030 - August 26, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Other, Retail