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Senior marketing and communications leader with 10+ years’ experience across construction, infrastructure, resources projects, banking/financial services, and retail. I combine strategic leadership with hands-on delivery across brand, integrated campaigns, PR and media, content, digital, creative production, events, and stakeholder communications. Trusted by executives, government and operational teams to turn complex information into clear, audience-led work that strengthens reputation, engagement and commercial performance, including national demand generation, broadcast/PR outcomes, website and SEO optimisation, and end-to-end campaign measurement.…Senior marketing and communications leader with 10+ years’ experience across construction, infrastructure, resources projects, banking/financial services, and retail. I combine strategic leadership with hands-on delivery across brand, integrated campaigns, PR and media, content, digital, creative production, events, and stakeholder communications. Trusted by executives, government and operational teams to turn complex information into clear, audience-led work that strengthens reputation, engagement and commercial performance, including national demand generation, broadcast/PR outcomes, website and SEO optimisation, and end-to-end campaign measurement.

Chelsea McNutt

Marketing Strategist, Digital Marketer, PR Freelancer, +2

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Senior marketing and communications leader with 10+ years’ experience across construction, infrastructure, resources projects, banking/financial services, and retail. I combine strategic leadership with hands-on delivery across brand, integrated campaigns, PR and media, content, digital, creative production, events, and stakeholder communications. Trusted by executives, government and operational teams to turn complex information into clear, audience-led work that strengthens reputation, engagement and commercial performance, including national demand generation, broadcast/PR outcomes, website and SEO optimisation, and end-to-end campaign measurement.…Senior marketing and communications leader with 10+ years’ experience across construction, infrastructure, resources projects, banking/financial services, and retail. I combine strategic leadership with hands-on delivery across brand, integrated campaigns, PR and media, content, digital, creative production, events, and stakeholder communications. Trusted by executives, government and operational teams to turn complex information into clear, audience-led work that strengthens reputation, engagement and commercial performance, including national demand generation, broadcast/PR outcomes, website and SEO optimisation, and end-to-end campaign measurement.

Available to hire

Senior marketing and communications leader with 10+ years’ experience across construction, infrastructure, resources projects, banking/financial services, and retail. I combine strategic leadership with hands-on delivery across brand, integrated campaigns, PR and media, content, digital, creative production, events, and stakeholder communications.

Trusted by executives, government and operational teams to turn complex information into clear, audience-led work that strengthens reputation, engagement and commercial performance, including national demand generation, broadcast/PR outcomes, website and SEO optimisation, and end-to-end campaign measurement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder & Marketing Consultant at Pink Lobster

April 1, 2026 - Present

Boutique creative strategy, content and communications consultancy for small and founder-led brands. Built the positioning, visual identity, tone of voice, service offering, content direction and launch strategy from scratch, supporting content and communications outcomes while maintaining availability for permanent/contract roles.

National Marketing & Communications Manager at Fleetwood Australia

May 1, 2024 - April 1, 2026

Sole national marketing and communications lead across modular construction operations supporting 650+ employees and seven facilities across five states. Owned the $500K+ national marketing budget process and led end-to-end B2B/B2G demand generation, project/campaign collateral, and national photography/video production. Prepared ExCo/CEO spokesperson materials, owned brand governance across website and social, managed investor/site refresh including WordPress, SEO and PPC with GA4/UTM tracking, and delivered internal communications and sponsorship activation across 10+ national events.

Marketing & Communications Specialist (Contract) at Fleetwood Australia (via Michael Page)

August 1, 2023 - December 1, 2023

Delivered national marketing and communications support across Fleetwood’s portfolio, including online and offline campaigns, creative content, social media, brand governance, internal communications and stakeholder collateral. Partnered with Sales, HR, HSEQ and senior leaders to maintain a consistent pipeline of timely, high-quality communications.

Marketing Campaigns Manager (Contract) at HSBC

May 1, 2022 - October 1, 2022

Led Expat marketing for high-value international customer segments. Delivered the Premier Black product launch, ran an Expat webinar programme across seven time zones, and supported Google Ads, paid social and email campaigns. Managed marketing for the HSBC Pride partnership and HSBC Roar female entrepreneur programme within regulated global banking brand requirements, including refer-a-friend and retention communications.

Marketing Projects Lead (Contract) at Jersey Finance

January 1, 2022 - May 1, 2022

Promoted Jersey as an international finance centre across local, UK and global markets. Produced PR copy, social content, HTML email, thought leadership, event marketing, panel briefings and stakeholder communications. Managed Rising Stars Awards (nominations/shortlisting/public voting) and supported Life in Finance and Future Connect engagement programmes via employer partnerships and networking events.

Brand Marketing Manager (Contract) at Sandpiper CI

October 1, 2021 - January 1, 2022

Managed marketing across a multi-brand retail and FMCG portfolio. Created original campaign artwork informed by focus-group insight and rolled templates across retailer relationships. Delivered multi-channel campaign execution (digital, email, social, in-store, window display, out-of-home) with franchise/store managers to maintain brand governance and adapt to local audiences.

Marketing Manager at Santander International

August 1, 2019 - October 1, 2021

Led marketing for branch transformation, community banking, sponsorship and stakeholder communications within Banco Santander brand guidelines. Built and launched the Santander Work Café concept (community banking/café/co-working hub) following a structured development period. Managed sponsorship activations including stadium naming rights and major partner activations, supported major community/charity campaigns, ran focus groups to shape proposition and programming, and line-managed a Marketing Advisor and supported interns.

Marketing Head at Vantage Group

June 1, 2018 - July 1, 2019

Sole marketing lead for an investment and professional services group. Owned annual marketing budget, built and launched an investor website, led office relocation and signage/brand refresh, and delivered investment shows, media relations, SEO/PPC and analytics (including LinkedIn and email campaigns).

Account & Marketing Manager at Signtech C.I. Limited

July 1, 2016 - June 1, 2018

Drove B2B and B2C lead generation and introduced in-house production capability, contributing to revenue growth. Launched a customer retention campaign (#blueenvelope) and managed client briefs, campaign creative, social media and account relationships.