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Data-driven marketing and communications executive with 5 years of experience leading end-to-end digital strategy, event promotion, and B2B engagement. Proven track record orchestrating multi-channel campaigns, optimizing content across social and email, and leveraging AI tools to improve audience interaction and engagement. Skilled in cross-functional collaboration to deliver measurable brand growth and high-impact marketing materials, with expertise spanning data/AI content understanding, content creation and copywriting, and performance optimization through rigorous QA and data integrity practices.…Data-driven marketing and communications executive with 5 years of experience leading end-to-end digital strategy, event promotion, and B2B engagement. Proven track record orchestrating multi-channel campaigns, optimizing content across social and email, and leveraging AI tools to improve audience interaction and engagement. Skilled in cross-functional collaboration to deliver measurable brand growth and high-impact marketing materials, with expertise spanning data/AI content understanding, content creation and copywriting, and performance optimization through rigorous QA and data integrity practices.

Ester Priscilla Lady Padaga

Brand Strategist, Marketing Strategist, Marketer, +2

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Data-driven marketing and communications executive with 5 years of experience leading end-to-end digital strategy, event promotion, and B2B engagement. Proven track record orchestrating multi-channel campaigns, optimizing content across social and email, and leveraging AI tools to improve audience interaction and engagement. Skilled in cross-functional collaboration to deliver measurable brand growth and high-impact marketing materials, with expertise spanning data/AI content understanding, content creation and copywriting, and performance optimization through rigorous QA and data integrity practices.…Data-driven marketing and communications executive with 5 years of experience leading end-to-end digital strategy, event promotion, and B2B engagement. Proven track record orchestrating multi-channel campaigns, optimizing content across social and email, and leveraging AI tools to improve audience interaction and engagement. Skilled in cross-functional collaboration to deliver measurable brand growth and high-impact marketing materials, with expertise spanning data/AI content understanding, content creation and copywriting, and performance optimization through rigorous QA and data integrity practices.

Available to hire

Data-driven marketing and communications executive with 5 years of experience leading end-to-end digital strategy, event promotion, and B2B engagement. Proven track record orchestrating multi-channel campaigns, optimizing content across social and email, and leveraging AI tools to improve audience interaction and engagement.

Skilled in cross-functional collaboration to deliver measurable brand growth and high-impact marketing materials, with expertise spanning data/AI content understanding, content creation and copywriting, and performance optimization through rigorous QA and data integrity practices.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

AI Content Annotator

April 1, 2026 - Present

Analyzed large-scale datasets to refine machine learning models, improving sentiment and intent detection accuracy by 12%. Executed rigorous QA protocols on AI outputs while maintaining 99% data integrity score and exceeding weekly throughput targets.

Senior Marketing Executive at KANTAR Indonesia

October 1, 2019 - June 1, 2021

Led B2B email campaigns for high-profile webinars, achieving 190 registrations and a 74% attendee conversion rate within 10 days. Optimized multi-channel logistics and stakeholder communications for corporate events, driving 100% attendance at a major townhall. Directed digital and event communications across cross-functional teams, delivering marketing assets on time and 10% under budget.

Marketing Communication Executive at Grand Sahid Jaya Hotel, Jakarta

April 1, 2019 - October 1, 2019

Coordinated public relations activities and media outreach to increase visibility and engagement. Collaborated with the marketing team to organize events and promotional activities, supporting initiatives that enhance guest experience and strengthen community presence. Produced and supported event-related marketing communications and assets while ensuring brand consistency.

Education

Bachelor of Communication (majoring in Public Relations Communication, minoring in Public Relations Communication) at London School of Public Relations, Jakarta (Ciputra Group)

January 1, 2015 - January 1, 2019