Retail operations professional with 4+ years of experience across luxury and high-volume retail, customer experience, and store operations. Skilled in leading frontline teams, managing premium client interactions (including bridal/high-value appointments), driving sales performance, and maintaining brand standards through strong operational discipline. Experienced in inventory and order coordination, billing operations, visual merchandising, and store reporting to improve efficiency and customer satisfaction. Also brings experience in marketing coordination and content creation, including social media analytics, campaign execution, and lead/customer acquisition growth through data-driven strategies.

SONIA PRAKASH

Retail operations professional with 4+ years of experience across luxury and high-volume retail, customer experience, and store operations. Skilled in leading frontline teams, managing premium client interactions (including bridal/high-value appointments), driving sales performance, and maintaining brand standards through strong operational discipline. Experienced in inventory and order coordination, billing operations, visual merchandising, and store reporting to improve efficiency and customer satisfaction. Also brings experience in marketing coordination and content creation, including social media analytics, campaign execution, and lead/customer acquisition growth through data-driven strategies.

Available to hire

Retail operations professional with 4+ years of experience across luxury and high-volume retail, customer experience, and store operations. Skilled in leading frontline teams, managing premium client interactions (including bridal/high-value appointments), driving sales performance, and maintaining brand standards through strong operational discipline.

Experienced in inventory and order coordination, billing operations, visual merchandising, and store reporting to improve efficiency and customer satisfaction. Also brings experience in marketing coordination and content creation, including social media analytics, campaign execution, and lead/customer acquisition growth through data-driven strategies.

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Work Experience

Business Development Executive at The Negotiation Club
October 1, 2025 - Present
Co-developed annual growth plans aligning sales pipeline strategy with organizational goals. Led a team of marketing specialists to deliver integrated campaigns, achieving a 25% increase in new customer acquisitions. Executed strategic LinkedIn outreach that expanded professional following by 25% and improved engagement metrics. Aligned cross-functional project teams to enhance campaign effectiveness by 20%.
Assistant Store Manager at Armadio
October 1, 2025 - Present
Lead and mentor the in-store team by allocating daily tasks, supporting sales, and ensuring a positive customer-focused floor environment. Provide personalised styling advice for client visits and appointments, including bridal and high-value customers, with discretion and professionalism. Manage daily store operations including billing, order coordination, fittings, returns, customer requests, and designer communications. Maintain accurate order updates, daily reporting, and stock coordination while ensuring smooth inventory movement with minimal errors. Drive sales performance by improving team efficiency, enhancing customer engagement, and supporting store KPI achievement. Manage inventory visibility, merchandising, and brand-aligned displays. Coordinate in-store events and launches to strengthen brand presence and implement process improvements to enhance efficiency and customer satisfaction.
Business Development Executive at The Negotiation Club, Lincolnshire, United Kingdom
October 1, 2025 - Present
Co-developed annual growth plans aligning sales pipeline strategies with organizational goals. Led a team of marketing specialists to deliver integrated campaigns, achieving a 25% increase in new customer acquisitions. Executed strategic LinkedIn outreach expanding the professional following by 25% and improving engagement metrics. Coordinated cross-functional project teams to enhance campaign effectiveness and support growth targets.
Assistant Store Manager at Armadio, India
October 1, 2025 - Present
Led and mentored the in-store team by allocating daily tasks and supporting sales activity while maintaining a positive, customer-focused store environment. Provided personalized styling advice for appointments, including bridal and high-value clients, and built long-term client relationships through consultations and follow-ups. Managed daily store operations including billing, order coordination, fittings, returns, customer requests, and designer communications. Maintained accurate order updates, daily reporting, and stock coordination to ensure smooth inventory movement with minimal errors. Drove sales performance through improved team efficiency, enhanced customer engagement, and support of store KPIs. Ensured inventory visibility and merchandising standards aligned to brand aesthetics; coordinated events, launches, and special appointments to strengthen brand presence and improve customer satisfaction.
Team Support Manager (Duty Store Manager) at Marks & Spencer
February 1, 2024 - June 30, 2025
Supervised daily store operations by overseeing teams, allocating tasks, and maintaining strong customer service standards. Served as Duty Store Manager, overseeing daily floor operations and supporting teams of up to 20 colleagues. Managed opening and closing procedures, cash handling, security compliance, and routine operational checks. Analysed Management Information (MI) reports to identify performance gaps and improve store productivity. Coached team members to enhance service quality and operational efficiency and to meet store objectives.
Team Support Manager (Duty Store Manager) at Marks & Spencer, Crawley, United Kingdom
February 1, 2024 - June 30, 2025
Supported daily store operations by supervising teams, allocating tasks, and maintaining high customer service standards. Acted as Duty Store Manager overseeing daily floor operations and supporting teams of up to 20 colleagues. Managed opening and closing procedures, cash handling, security compliance, and operational checks. Analyzed management information reports to identify performance gaps and improve store productivity. Coached team members to enhance service quality, operational efficiency, and achievement of store objectives.
Sales Assistant at IKEA
September 1, 2023 - December 31, 2023
Drove performance analytics and supported dynamic pricing strategy to streamline department operations and margins. Implemented proactive loss-prevention measures that reduced product damages by 10%. Achieved challenging sales and operational targets within a rapid two-month onboarding period through agile leadership. Provided consultative product advice to diverse customer segments, improving conversion rates and repeat visits.
Sales Assistant at IKEA, London, United Kingdom
September 1, 2023 - December 31, 2023
Supported department performance using analytics and pricing strategy to streamline operations and improve margins. Implemented proactive loss-prevention measures, reducing product damages by 10%. Consistently exceeded challenging sales and operational targets during a rapid two-month onboarding period through agile, customer-focused execution. Delivered consultative product advice to diverse customer segments, improving conversion rates and encouraging repeat visits.
Social Content Creator at Curious Earth
April 1, 2023 - August 31, 2023
Conceptualised and produced timely, high-impact content across social channels and blog, resulting in a 30% uplift in Instagram engagement. Partnered with marketing leads to align organic posts and paid-ad creative with the broader social strategy. Monitored analytics, iterated content themes, and optimized audience reach.
Food's Customer Assistant at Marks & Spencer
April 1, 2023 - September 30, 2023
Curated premium food selections and provided tailored recommendations to enhance customer loyalty and average basket value. Ensured transactional accuracy through cash-drawer reconciliation and meticulous record-keeping. Coordinated with cross-functional teams to receive, stock, and rotate inventory to keep shelves ready and presented professionally.
Social Content Creator at Curious Earth, London, United Kingdom
April 1, 2023 - August 31, 2023
Conceptualised and produced timely, high-impact social content across channels and blog, driving a 30% increase in Instagram engagement. Partnered with marketing leads to align organic posts and paid-ad creative with overall social strategy. Monitored analytics to iterate content themes and optimize audience reach.
Food's Customer Assistant at Marks & Spencer, London, United Kingdom
April 1, 2023 - September 30, 2023
Curated premium food selections and provided tailored recommendations to enhance customer loyalty and increase average basket value. Ensured transactional accuracy via cash-drawer reconciliation and precise record keeping. Collaborated with cross-functional teams to receive, stock, and rotate inventory to maintain shelf-ready presentations.
Marketing Coordinator at Kamara Video & Photography
November 1, 2022 - March 31, 2023
Managed LinkedIn and Instagram channels and ran targeted campaigns that lifted brand awareness by 10%. Orchestrated branding activations at major industry events, contributing to a 15% expansion in the customer base. Performed market-trend analysis to inform daily, weekly, and quarterly marketing forecasts and resource allocation.
Marketing Coordinator at Kamara Video & Photography, Lincolnshire, United Kingdom
November 1, 2022 - March 31, 2023
Managed LinkedIn and Instagram channels and ran targeted campaigns that increased brand awareness by 10%. Coordinated branding activations at major industry events, contributing to a 15% expansion in the customer base. Conducted market trend analysis to support daily, weekly, and quarterly marketing forecasts and resource allocation.
Account Executive at K2 Communications
January 1, 2021 - January 31, 2022
Supported high-impact media campaigns through research and intelligence reporting, contributing to a 20% rise in audience engagement. Administered CRM and database systems to maintain data integrity and streamline reporting. Crafted press releases, blog posts, and content edits to strengthen brand storytelling and visibility.
Account Executive at K2 Communications, Bangalore, India
January 1, 2021 - January 31, 2022
Supported high-impact media campaigns through research and intelligence reporting, contributing to a 20% increase in audience engagement. Administered CRM and database systems to maintain data integrity and streamline reporting. Produced and edited press releases and blog content to strengthen brand storytelling and improve visibility.

Education

Master of Science in Management at University of Lincoln
January 1, 2023 - December 31, 2023
Bachelor of Commerce at New Horizon College
January 1, 2020 - December 31, 2020
Master of Science in Management at University of Lincoln
January 1, 2023 - January 1, 2023
Bachelor of Commerce at New Horizon College
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services