Digital marketing and content professional with experience across social media, paid ads (Google Ads/SEO), and analytics/KPIs. Skilled in creating and managing content for Instagram, TikTok, YouTube, Facebook, and LinkedIn, and optimizing performance through testing and conversion experiments. Background includes supporting parliamentary/public-sector work with research, documentation, and administrative tasks, plus operations/logistics experience. Comfortable working with tools like Canva, Adobe Creative Suite, MS Office, Google Analytics/Workspace, and email/marketing workflows to prepare and distribute marketing materials.

Elizabete Lace

Digital marketing and content professional with experience across social media, paid ads (Google Ads/SEO), and analytics/KPIs. Skilled in creating and managing content for Instagram, TikTok, YouTube, Facebook, and LinkedIn, and optimizing performance through testing and conversion experiments. Background includes supporting parliamentary/public-sector work with research, documentation, and administrative tasks, plus operations/logistics experience. Comfortable working with tools like Canva, Adobe Creative Suite, MS Office, Google Analytics/Workspace, and email/marketing workflows to prepare and distribute marketing materials.

Available to hire

Digital marketing and content professional with experience across social media, paid ads (Google Ads/SEO), and analytics/KPIs. Skilled in creating and managing content for Instagram, TikTok, YouTube, Facebook, and LinkedIn, and optimizing performance through testing and conversion experiments.

Background includes supporting parliamentary/public-sector work with research, documentation, and administrative tasks, plus operations/logistics experience. Comfortable working with tools like Canva, Adobe Creative Suite, MS Office, Google Analytics/Workspace, and email/marketing workflows to prepare and distribute marketing materials.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Latvian
Fluent
English
Advanced
Russian
Intermediate
German
Intermediate

Work Experience

Growth Content Manager at SIA SetuP
October 1, 2025 - August 1, 2026
Developed SaaS content strategies across web, blogs, and landing pages. Managed Google Ads and SEO campaigns using keyword and market analysis. Conducted A/B tests and conversion experiments to improve performance. Analyzed KPIs and optimized marketing activities across social media, email, and partnerships.
Parliamentary Assistant at Parliament of Latvia
October 1, 2025 - Present
Supported parliamentary activities through research, document preparation, and administrative tasks. Managed social media content including filming, editing, and publishing videos. Assisted with meetings, correspondence, and day-to-day parliamentary activities.
Marketing Assistant at Felfel AG
November 1, 2024 - September 1, 2025
Coordinated marketing materials for existing and potential clients. Supported campaign execution including materials, packaging, and logistics. Coordinated interns, suppliers, and internal teams to ensure efficient campaign delivery.
Junior Specialist (Logistics & Operations) at Felfel AG
August 1, 2023 - November 1, 2024
Prepared invoices and maintained accurate documentation and data records. Supported order processing, inventory control, and inbound goods receiving. Coordinated warehouse operations and assisted the shift manager with daily tasks.
Intern (Accounting and Sales Training) at SIA 'Given Latvia'
January 1, 2023 - April 1, 2023
Supported daily accounting operations including bookkeeping, document processing, and data entry. Assisted with sales training by preparing materials and coordinating training sessions for new employees. Translated business and accounting documents from English to Latvian.

Education

Bachelor at Zurich University of Applied Sciences
January 1, 2021 - January 1, 2025
International Business Management Professional Higher Education Diploma (AP Degree) at UCL Erhvervskademi og Professionshøjskole
January 1, 2023 - January 1, 2023
Service, Hospitality and Tourism Management (General Secondary Education) at Ādažu Vidusskola
January 1, 2021 - January 1, 2021

Qualifications

Erasmus+ Mobility – Sustainable Tourism
April 1, 2022 - April 1, 2026
Internship: Service, Hospitality and Tourism Management
January 1, 2020 - August 26, 2026

Industry Experience

Government, Media & Entertainment, Education, Professional Services, Travel & Hospitality, Retail, Financial Services