Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Results-driven bilingual marketing leader with 8+ years of experience in international B2B environments, specialising in brand strategy, product development, and growth. Proven track record in expanding into new markets, building high-value offerings, and delivering performance-focused strategies that maintain brand consistency and strong positioning. Experienced in managing complex, cross-functional projects with international stakeholders in demanding, quality-sensitive contexts. Strong focus on data-driven decision-making, lead generation, SEO/SEA, and stakeholder workshops, with a proven ability to translate market insights into measurable business growth.…Results-driven bilingual marketing leader with 8+ years of experience in international B2B environments, specialising in brand strategy, product development, and growth. Proven track record in expanding into new markets, building high-value offerings, and delivering performance-focused strategies that maintain brand consistency and strong positioning. Experienced in managing complex, cross-functional projects with international stakeholders in demanding, quality-sensitive contexts. Strong focus on data-driven decision-making, lead generation, SEO/SEA, and stakeholder workshops, with a proven ability to translate market insights into measurable business growth.

Melissa YILMAZ

Marketing Consultant, Digital Marketer, Marketing Strategist, +1





Results-driven bilingual marketing leader with 8+ years of experience in international B2B environments, specialising in brand strategy, product development, and growth. Proven track record in expanding into new markets, building high-value offerings, and delivering performance-focused strategies that maintain brand consistency and strong positioning. Experienced in managing complex, cross-functional projects with international stakeholders in demanding, quality-sensitive contexts. Strong focus on data-driven decision-making, lead generation, SEO/SEA, and stakeholder workshops, with a proven ability to translate market insights into measurable business growth.…Results-driven bilingual marketing leader with 8+ years of experience in international B2B environments, specialising in brand strategy, product development, and growth. Proven track record in expanding into new markets, building high-value offerings, and delivering performance-focused strategies that maintain brand consistency and strong positioning. Experienced in managing complex, cross-functional projects with international stakeholders in demanding, quality-sensitive contexts. Strong focus on data-driven decision-making, lead generation, SEO/SEA, and stakeholder workshops, with a proven ability to translate market insights into measurable business growth.

Available to hire

Results-driven bilingual marketing leader with 8+ years of experience in international B2B environments, specialising in brand strategy, product development, and growth. Proven track record in expanding into new markets, building high-value offerings, and delivering performance-focused strategies that maintain brand consistency and strong positioning.

Experienced in managing complex, cross-functional projects with international stakeholders in demanding, quality-sensitive contexts. Strong focus on data-driven decision-making, lead generation, SEO/SEA, and stakeholder workshops, with a proven ability to translate market insights into measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

Turkish

Fluent

English

Fluent

Spanish; Castilian

Beginner

Russian

Beginner

Work Experience

Strategic & Digital Marketing Consultant (Freelance) at SWISS TRANSLATE (GEN EVA)

June 1, 2024 - Present

Provided strategic marketing consulting to strengthen international visibility. Developed branding and communication strategies to position the company as a market leader. Implemented and monitored digital strategies including SEO, SEM, and social media, supporting improved digital presence and performance.

International Product Manager Hematology / Manager Marketing (Permanent) at APPlus A – Healthcare Market Research Institute

October 1, 2020 - December 1, 2025

Led real-world data studies in multiple myeloma and lymphoma and owned product strategy and development. Conducted quarterly market analysis, identifying 3 key strategic trends per quarter. Expanded business into the USA, China, and Japan, generating $600K+ in recurring revenue. Acquired 5 new clients and contributed to $2M revenue in 2024. Improved performance through marketing analytics: increased organic traffic by 70% and lead conversion by 30%. Managed LinkedIn Ads campaigns (400K+ impressions) and implemented Power BI dashboards, reducing reporting time by 20%. Built marketing strategy including persona workshops and KPI definition, delivering +15% website visibility (Semrush), +35% LinkedIn reach, and +10% conversion. Developed and produced expert hematology content and managed employer branding (30K monthly impressions, 10% CTR). Co-authored and helped secure acceptance of 10+ scientific abstracts/posters at international congresses (ASH, EHA, ASCO, ISPOR). Organised roundtable

International Product Marketing Assistant at LIZEO Group – Consulting & IT Services in Automotive (B2B)

September 1, 2019 - August 1, 2020

Conducted competitive intelligence and market analysis to support product marketing decisions. Developed new marketing offers in collaboration with sales teams. Managed website, SEO, and content creation (landing pages, email campaigns, newsletters, and blog posts). Wrote a research thesis on market diversification that was integrated into the company’s strategic roadmap.