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I am a passionate art/creative director with over 15 years experience crafting dynamic campaigns for some of the worlds best known brands. From broadcast TV to e-commerce, social, out-of-home, packaging, print and retail design I’ve delivered impactful creative globally. I have just returned state side after spending the last two years in China teaching art and design. It’s been an incredible experience to share my knowledge with the next generation while honing my presentation and mentoring skills. Prior to this I was in house at Ralph Lauren where I led their sports partnership campaigns from concept to execution to delivery. While there I created both their Tokyo and Beijing Olympic campaigns as well as Wimbledon, U.S. Open, Australian Open and Golf.…I am a passionate art/creative director with over 15 years experience crafting dynamic campaigns for some of the worlds best known brands. From broadcast TV to e-commerce, social, out-of-home, packaging, print and retail design I’ve delivered impactful creative globally. I have just returned state side after spending the last two years in China teaching art and design. It’s been an incredible experience to share my knowledge with the next generation while honing my presentation and mentoring skills. Prior to this I was in house at Ralph Lauren where I led their sports partnership campaigns from concept to execution to delivery. While there I created both their Tokyo and Beijing Olympic campaigns as well as Wimbledon, U.S. Open, Australian Open and Golf.

Jonathan Cassidy

Creative Director, Art Director, Brand Strategist, +2

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I am a passionate art/creative director with over 15 years experience crafting dynamic campaigns for some of the worlds best known brands. From broadcast TV to e-commerce, social, out-of-home, packaging, print and retail design I’ve delivered impactful creative globally. I have just returned state side after spending the last two years in China teaching art and design. It’s been an incredible experience to share my knowledge with the next generation while honing my presentation and mentoring skills. Prior to this I was in house at Ralph Lauren where I led their sports partnership campaigns from concept to execution to delivery. While there I created both their Tokyo and Beijing Olympic campaigns as well as Wimbledon, U.S. Open, Australian Open and Golf.…I am a passionate art/creative director with over 15 years experience crafting dynamic campaigns for some of the worlds best known brands. From broadcast TV to e-commerce, social, out-of-home, packaging, print and retail design I’ve delivered impactful creative globally. I have just returned state side after spending the last two years in China teaching art and design. It’s been an incredible experience to share my knowledge with the next generation while honing my presentation and mentoring skills. Prior to this I was in house at Ralph Lauren where I led their sports partnership campaigns from concept to execution to delivery. While there I created both their Tokyo and Beijing Olympic campaigns as well as Wimbledon, U.S. Open, Australian Open and Golf.

Available to hire

I am a passionate art/creative director with over 15 years experience crafting dynamic campaigns for some of the worlds best known brands. From broadcast TV to e-commerce, social, out-of-home, packaging, print and retail design I’ve delivered impactful creative globally.

I have just returned state side after spending the last two years in China teaching art and design. It’s been an incredible experience to share my knowledge with the next generation while honing my presentation and mentoring skills.

Prior to this I was in house at Ralph Lauren where I led their sports partnership campaigns from concept to execution to delivery. While there I created both their Tokyo and Beijing Olympic campaigns as well as Wimbledon, U.S. Open, Australian Open and Golf.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Professor at Ralph Lauren

August 1, 2024 - June 1, 2026

Concepted and instructed courses for students seeking BFAs in Graphic Design and photography. Responsible for course and curriculum design, lecturing, lab instruction, leading discussions, critiques, and portfolio reviews. Notable courses instructed: Graphic Studio, Identity Design, History of Graphic Design, Bookmaking for Photographers and AI Creative Direction Studio.

Head of Sports, Brand Creative at Bloomingdales Moda / Bloomingdales (role listed under Blooomingdales MODA / Bloomingdales)

January 1, 2021 - May 1, 2024

Led sports partnership campaigns from ideation through execution and delivery, including creative oversight for Beijing and Tokyo Olympics, Wimbledon, U.S. Open, Australian Open, and golf campaigns. Concepted and delivered dynamic brand campaigns across TV, social, web, print, and OOH. Managed internal concepting, presenting, on-set art direction, design, and final delivery.

Head of Creative, North America at Bloomingdales Moda / Bloomingdales (listed as: BLOOMINGDALES MODA... )

April 1, 2016 - June 1, 2020

Overseeing twelve employees across three teams, leading conception and execution of projects including the Bloomingdales magazine and seasonal advertising campaigns. Led ideation, presentations, on-set photo direction, layout, and asset delivery. Oversaw teams responsible for brand collateral, international marketing, print advertising, and the loyalty program, including direct mail campaigns, shopping bags, hangtags, promotional items, and in-store graphics. Partnered with the founder and CEO to lead creative strategy and content across daily site/email updates, social, and advertising. Also oversaw an e-commerce and complete packaging redesign and, in collaboration with the Paris creative team, managed creative releases in North America across print/digital ads, direct mail, daily emails, in-store visuals, and special projects. Worked with couture, fragrance, beauty/skincare, and promotions directors; managed departmental budgets and hired third-party vendors to deliver projects.

Senior Art Director at Mister (or Laird+Partners; second dates listed without explicit company change)

December 1, 2015 - February 1, 2016

Continued work on fashion campaigns and creative execution from concept through delivery, spanning outdoor, store, and print/digital assets.

Associate Creative Director at Bloomingdales Moda / Bloomingdales (listed as: BLOOMINGDALES MODA... )

January 1, 2015 - February 1, 2016

Creative leadership covering concepting, presentation, and on-set art/photo direction; development and delivery of brand communications and marketing assets across channels and markets. Collaboration included North America creative release management with Paris counterparts, plus overseeing delivery of print/digital advertising, direct mail, daily emails, and in-store visuals for multiple departments.

Creative Director at Bloomingdales Moda / Bloomingdales (listed as: BLOOMINGDALES MODA... )

September 1, 2013 - December 1, 2014

Led creative initiatives including ideation, presentations, and execution of marketing and brand communications. Managed cross-department creative work and supported delivery of campaigns across print, digital, email, direct mail, and in-store environments.

Senior Art Director at Laird+Partners (listed as: LAIRD+PARTNERS)

July 1, 2012 - September 1, 2013

Primarily worked on Tommy Hilfiger campaigns across main fashion and fragrance, denim, kids, and golf. Took campaigns from concept to execution across bus wraps, wild postings, custom billboards, store design, and 10-page impact units. Also worked on projects for the CFDA, Rag and Bone, and Belstaff.

Partner / Creative Director at Mister

June 1, 2012 - December 1, 2014

Digital-focused agency specializing in e-commerce and front-end web development. Created custom digital experiences for clients including Kanye West, Hood By Air, the CFDA, Off-White, and Anja Rubik.

Art Director / Founder / Creative Director at Luoyang College of Art

June 1, 2009 - January 1, 2012

Concepted and executed global advertising campaigns for Versace, Dsquared2, Ports 1961, Ermenegildo Zegna, Miu Miu, Addiction and S'MaxMara. Designed and, in partnership with YOOX Spa, oversaw development of Dsquared2s new online home and e-commerce. With founding partners created a hybrid retail/event/studio space as a base for their creative partnership; the space was rebuilt each season as a showcase/platform for work and client projects. Produced events in Montreal with brands including Rad Hourani and also worked on branding projects and e-commerce platforms.