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Global Influencer Marketing leader with 10+ years of experience at the intersection of brand, social, and growth. Proven track record of building and scaling influencer ecosystems that drive brand equity, community engagement, and commercial performance. Experienced in leading international teams, defining global strategy across gifting and paid partnerships, and managing $1M+ budgets. Very analytical, results-oriented and driven to deliver measurable impact on growth. Strong expertise in go-to-market strategy, product launch amplification, and cross-functional collaboration to translate brand storytelling into measurable impact.…Global Influencer Marketing leader with 10+ years of experience at the intersection of brand, social, and growth. Proven track record of building and scaling influencer ecosystems that drive brand equity, community engagement, and commercial performance. Experienced in leading international teams, defining global strategy across gifting and paid partnerships, and managing $1M+ budgets. Very analytical, results-oriented and driven to deliver measurable impact on growth. Strong expertise in go-to-market strategy, product launch amplification, and cross-functional collaboration to translate brand storytelling into measurable impact.

Anne-Sophie Boyer

Influencer Marketing Manager, Marketing Strategist, Growth Marketer, +2

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Global Influencer Marketing leader with 10+ years of experience at the intersection of brand, social, and growth. Proven track record of building and scaling influencer ecosystems that drive brand equity, community engagement, and commercial performance. Experienced in leading international teams, defining global strategy across gifting and paid partnerships, and managing $1M+ budgets. Very analytical, results-oriented and driven to deliver measurable impact on growth. Strong expertise in go-to-market strategy, product launch amplification, and cross-functional collaboration to translate brand storytelling into measurable impact.…Global Influencer Marketing leader with 10+ years of experience at the intersection of brand, social, and growth. Proven track record of building and scaling influencer ecosystems that drive brand equity, community engagement, and commercial performance. Experienced in leading international teams, defining global strategy across gifting and paid partnerships, and managing $1M+ budgets. Very analytical, results-oriented and driven to deliver measurable impact on growth. Strong expertise in go-to-market strategy, product launch amplification, and cross-functional collaboration to translate brand storytelling into measurable impact.

Available to hire

Global Influencer Marketing leader with 10+ years of experience at the intersection of brand, social, and growth. Proven track record of building and scaling influencer ecosystems that drive brand equity, community engagement, and commercial performance. Experienced in leading international teams, defining global strategy across gifting and paid partnerships, and managing $1M+ budgets.
Very analytical, results-oriented and driven to deliver measurable impact on growth. Strong expertise in go-to-market strategy, product launch amplification, and cross-functional collaboration to translate brand storytelling into measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

German

Beginner

Dutch

Beginner

Work Experience

Global Influencer Marketing leader at Lovevery

January 1, 2025 - Present

Lead global influencer marketing strategy focused on gifting and paid partnerships. Manage international creator programs, drive measurable growth via content performance and reach, and oversee a yearly global budget of $1M. Support and lead regional specialists with performance reporting and actionable insights; shift program strategy after audits to balance cost and impact. Example achievements include strong growth in delivered content, impressions, and views year-over-year.

Lead Senior Manager, Global Influencer Marketing at Lovevery

January 1, 2023 - January 1, 2025

Global influencer marketing leadership role supporting the scaling of an international creator ecosystem. Managed and optimized influencer programs to increase brand awareness and performance across key markets; collaborated cross-functionally to align social content with product and growth priorities.

Brand Partnerships Manager at Lovevery

January 1, 2022 - January 1, 2023

Built and executed strategic brand partnership activations aligned with company mission and values. Owned pitching and direct communication with aligned partners and supported growth through on-brand activations.

Influencer Marketing Specialist, Europe at Lovevery

January 1, 2022 - January 1, 2023

Owned influencer marketing execution across Europe including sourcing, outreach, communications, and gifting workflows. Managed growth of market social presence and supported creator relationship management to drive engagement and subscriptions.

Director/Manager (Founding role details; initial phase noted in resume) at My Pretty Box

July 1, 2017 - January 1, 2022

Additional operational and growth work from the early business phase: concept store opening in Paris (June 17, 2018), ongoing website content, SEO, social communication, automation, first-line support, and product development/design of new concepts. Analyzed KPIs and market research supplied by external agencies to propose product launches and relaunches; defined the 3-year product roadmap; managed formula/shade range alignment with labs and makeup artists; updated packaging; and created PR/training materials for launches.

Founder and Manager at My Pretty Box

January 1, 2012 - January 1, 2016

Drove business development for a subscription concept store/box business in Switzerland. Scaled operations from 10 orders/day (July 2017) to 100+ orders/day (January 2022). Managed marketing and conversion efforts including website copywriting and SEO optimization (Semrush, Google Analytics). Led social media growth from 5K followers in 2017 to +100K in 2022. Created newsletter and marketing automation flows (Zoho), developed products (wooden toys, blankets, organic bedding sets), managed customer support, and analyzed KPIs/market research to propose new and relaunched products and a 3-year roadmap. Oversaw brand execution including packaging updates, competitor monitoring, launch files, advertorial copy, PR guides, and training materials.

Marketing Development Department Assistant at YSL Beauté

January 1, 2010 - January 1, 2012

Supported influencer/communications and marketing development activities including research to source and prioritize influencers across Europe and social channels (Instagram, TikTok, YouTube). Managed influencer outreach, communications, and gifting processes. Supported account operations for the French Instagram (lovevery.fr) and contributed to measurable subscription growth and overall account performance. Conducted data analysis to quantify ROI and supported marketing campaigns via social media, press, and blog content. Assisted with building and maintaining the company website using WordPress and supporting SEO, analytics, CRM, and customer service workflows using tools like Airtable/Grin/Asana/Slack.