I’m a Senior Product Designer from Cuba, now based in Montreal. I bring a Caribbean sense of warmth, curiosity, and resourcefulness to product design, combining UX/UI, web design, brand, and strategy to make complex ideas feel clear and human. I enjoy working closely with people across marketing, communications, and development to turn early ideas into thoughtful digital experiences that look distinctive, work well, and move a business forward.

Ernesto Aragon Duran

I’m a Senior Product Designer from Cuba, now based in Montreal. I bring a Caribbean sense of warmth, curiosity, and resourcefulness to product design, combining UX/UI, web design, brand, and strategy to make complex ideas feel clear and human. I enjoy working closely with people across marketing, communications, and development to turn early ideas into thoughtful digital experiences that look distinctive, work well, and move a business forward.

Available to hire

I’m a Senior Product Designer from Cuba, now based in Montreal. I bring a Caribbean sense of warmth, curiosity, and resourcefulness to product design, combining UX/UI, web design, brand, and strategy to make complex ideas feel clear and human. I enjoy working closely with people across marketing, communications, and development to turn early ideas into thoughtful digital experiences that look distinctive, work well, and move a business forward.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Senior Designer at Valsoft Corp
December 1, 2023 - Present
Lead brand, web, and product design across a 150+ company software portfolio supporting 50+ brands. Built 3 reusable design systems adopted by Valsoft HQ and portfolio brands, reducing design turnaround time by 40%. Delivered 20+ brand identity, website, and product interface projects end to end. Coordinates design across product, marketing, and executive teams while aligning priorities and delivery timelines. Led naming, positioning, and interface direction for an AI hotel reception product, screening 120+ candidate names and presenting leadership with formal trademark/domain risk assessments. Designed and shipped internal tools to replace manual workflows, directing AI-assisted implementation and owning interfaces and architecture decisions.
UX/UI Designer at NT Sprint LLC
November 1, 2021 - August 31, 2023
Designed end-to-end UX/UI for 10+ web and mobile products, from user flows and wireframes through high-fidelity screens and interactive prototypes. Partnered with product managers and engineers to define scope, feature requirements, and responsive behavior balancing user needs and technical feasibility. Reduced friction in core user flows by translating user-centered insights into interface improvements to increase task clarity and completion.
Graphic Designer at Freelance
January 1, 2018 - December 31, 2021
Provided brand identity, web design, and marketing collateral for multiple clients across industries. Managed freelance projects end to end from concept to final delivery, balancing creative direction, client feedback, timelines, and production quality. Adapted design strategies to different business needs and audiences while maintaining strong execution standards.
Studio Photographer at ENFOCO
January 1, 2017 - January 1, 2022
Produced visual content for digital and print platforms over 5+ years including composition, lighting, retouching, and post-production. Applied photography and visual direction skills to strengthen brand storytelling and polished campaign assets.
3D Designer at Hidrotécnica
January 1, 2014 - December 31, 2015
Created 3D models and visualizations for architectural and engineering projects to communicate spatial concepts and design intent. Collaborated with multidisciplinary teams to translate technical requirements into clear visual presentations.
Design Professor at Central University of Las Villas
January 1, 2012 - January 1, 2022
Taught design fundamentals, UX principles, creativity, and human-centered problem solving to 280+ students across 10 years via workshops, lectures, and courses. Collaborated with international academics and professionals on cross-disciplinary design curriculum and education initiatives.

Education

Bachelor’s Degree in Architecture at Central University of Las Villas
January 1, 2007 - January 1, 2012
Bachelor’s Degree in Architecture at Central University of Las Villas
January 1, 2007 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Media & Entertainment, Professional Services, Travel & Hospitality