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Proactive, growth-focused digital strategist with 9+ years of entrepreneurial experience building a finance brand. Hands-on creative execution paired with analytical rigor to drive scalable commercial growth. Experienced in cross-channel audience growth, content strategy, A/B testing, and performance-based affiliate and advertising partnerships. Proven ability to lead teams, optimize workflows, manage ROI, and stay ahead of market trends in a highly competitive, volatile sector.…Proactive, growth-focused digital strategist with 9+ years of entrepreneurial experience building a finance brand. Hands-on creative execution paired with analytical rigor to drive scalable commercial growth. Experienced in cross-channel audience growth, content strategy, A/B testing, and performance-based affiliate and advertising partnerships. Proven ability to lead teams, optimize workflows, manage ROI, and stay ahead of market trends in a highly competitive, volatile sector.

Amyn Shep herd Lo catio n: Bra dfo rd, U

Digital Marketer, Growth Marketer, Affiliate Marketer, +3

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Proactive, growth-focused digital strategist with 9+ years of entrepreneurial experience building a finance brand. Hands-on creative execution paired with analytical rigor to drive scalable commercial growth. Experienced in cross-channel audience growth, content strategy, A/B testing, and performance-based affiliate and advertising partnerships. Proven ability to lead teams, optimize workflows, manage ROI, and stay ahead of market trends in a highly competitive, volatile sector.…Proactive, growth-focused digital strategist with 9+ years of entrepreneurial experience building a finance brand. Hands-on creative execution paired with analytical rigor to drive scalable commercial growth. Experienced in cross-channel audience growth, content strategy, A/B testing, and performance-based affiliate and advertising partnerships. Proven ability to lead teams, optimize workflows, manage ROI, and stay ahead of market trends in a highly competitive, volatile sector.

Available to hire

Proactive, growth-focused digital strategist with 9+ years of entrepreneurial experience building a finance brand. Hands-on creative execution paired with analytical rigor to drive scalable commercial growth.

Experienced in cross-channel audience growth, content strategy, A/B testing, and performance-based affiliate and advertising partnerships. Proven ability to lead teams, optimize workflows, manage ROI, and stay ahead of market trends in a highly competitive, volatile sector.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

Work Experience

Digital Marketing & Content Lead at Crypto Daily

January 1, 2017 - Present

Spearheaded end-to-end digital strategy to build a finance and cryptocurrency brand, rapidly scaling a highly engaged audience to 200,000+ YouTube subscribers and 50,000+ followers on X in a competitive niche. Continuously monitored platform algorithms, retention metrics, and audience analytics to guide content strategy; ran A/B tests on thumbnails, titles, and intro hooks to improve CTR and engagement. Built, trained, and managed a cross-functional production team (researcher, scriptwriter, video editor), running regular strategy and review meetings and streamlining workflows for consistent, high-quality execution. Identified, negotiated, and managed performance-based advertising and affiliate partnerships with crypto projects and trading platforms, integrating promotional campaigns into content to drive targeted customer acquisition and commercial ROI. Pioneered social-first formats (e.g., meme review series) to disrupt standard industry formats and improve retention. Maintained a di