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Brand designer with 5 years of experience building brand identity systems and visual design within the financial services industry, including brand guidelines, marketing collateral, and responsive web experiences. Produced wireframes and prototypes that improved user experience and increased conversions across company websites, and developed landing pages that boosted lead generation. Skilled in Figma and Adobe Creative Suite, with experience applying consistent typography, visual language, and responsive design across digital and print touchpoints. Comfortable managing multiple projects simultaneously while working directly with clients to translate business objectives into design solutions.…Brand designer with 5 years of experience building brand identity systems and visual design within the financial services industry, including brand guidelines, marketing collateral, and responsive web experiences. Produced wireframes and prototypes that improved user experience and increased conversions across company websites, and developed landing pages that boosted lead generation. Skilled in Figma and Adobe Creative Suite, with experience applying consistent typography, visual language, and responsive design across digital and print touchpoints. Comfortable managing multiple projects simultaneously while working directly with clients to translate business objectives into design solutions.

Shein Han

Brand Designer, UI Designer, UX Designer, +2

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Brand designer with 5 years of experience building brand identity systems and visual design within the financial services industry, including brand guidelines, marketing collateral, and responsive web experiences. Produced wireframes and prototypes that improved user experience and increased conversions across company websites, and developed landing pages that boosted lead generation. Skilled in Figma and Adobe Creative Suite, with experience applying consistent typography, visual language, and responsive design across digital and print touchpoints. Comfortable managing multiple projects simultaneously while working directly with clients to translate business objectives into design solutions.…Brand designer with 5 years of experience building brand identity systems and visual design within the financial services industry, including brand guidelines, marketing collateral, and responsive web experiences. Produced wireframes and prototypes that improved user experience and increased conversions across company websites, and developed landing pages that boosted lead generation. Skilled in Figma and Adobe Creative Suite, with experience applying consistent typography, visual language, and responsive design across digital and print touchpoints. Comfortable managing multiple projects simultaneously while working directly with clients to translate business objectives into design solutions.

Available to hire

Brand designer with 5 years of experience building brand identity systems and visual design within the financial services industry, including brand guidelines, marketing collateral, and responsive web experiences. Produced wireframes and prototypes that improved user experience and increased conversions across company websites, and developed landing pages that boosted lead generation.

Skilled in Figma and Adobe Creative Suite, with experience applying consistent typography, visual language, and responsive design across digital and print touchpoints. Comfortable managing multiple projects simultaneously while working directly with clients to translate business objectives into design solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Design (UI/UX) and Brand Design at Fortunata Consulting

April 1, 2024 - Present

Built custom CMS websites using Webflow, applying consistent visual language, typography, and responsive design across client touchpoints for organizations in finance, construction, marketing, and non-profit sectors. Conducted competitor analysis and user research, developed user personas, affinity maps, interviewed users, crafted UX copy, and designed information architecture, wireframes, and prototypes prior to development. Led a team of freelancers to execute HARO campaigns, securing client features in major publications such as MSN, Yahoo Finance, Nasdaq, GoBankingRates, and AOL to boost visibility. Set up Google Analytics to monitor user behavior and conversion performance. Partnered with clients to identify needs and deliver tailored, done-for-you design processes.

Graphic Design and Brand Design at InvestX Capital

November 1, 2020 - March 31, 2024

Developed brand identity systems and brand guidelines for financial services clients, creating marketing materials including pitch decks, flyers, banners, booklets, decals, booth graphics, and branded apparel using Adobe Creative Suite and Adobe Premiere Pro. Produced wireframes and prototypes for two company websites, improving user experience and increasing conversions. Implemented UI designs using WordPress (Elementor), plugins, and HTML + CSS for responsive, functional website experiences. Developed landing pages to boost lead generation for investment products, increasing leads and conversions. Created emails to drive lead generation, promote event attendance, and share portfolio updates. Optimized website content for SEO and used Google Analytics to track performance and user behavior.