Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data-driven digital marketing professional with experience across B2B and B2C markets, specializing in growth marketing, campaign strategy, social media, content creation, CRM data, marketing analytics, and conversion rate optimization. I enjoy turning complex data into practical insights that improve customer engagement, lead generation, and business growth. I have hands-on experience working with marketing automation, paid media, e-commerce, webinars, influencer and UGC strategies, and AI-driven personalization projects. I am comfortable bridging technical teams and business stakeholders, managing projects from planning to execution, and building measurable marketing solutions that deliver strong customer and commercial outcomes.…I am a data-driven digital marketing professional with experience across B2B and B2C markets, specializing in growth marketing, campaign strategy, social media, content creation, CRM data, marketing analytics, and conversion rate optimization. I enjoy turning complex data into practical insights that improve customer engagement, lead generation, and business growth. I have hands-on experience working with marketing automation, paid media, e-commerce, webinars, influencer and UGC strategies, and AI-driven personalization projects. I am comfortable bridging technical teams and business stakeholders, managing projects from planning to execution, and building measurable marketing solutions that deliver strong customer and commercial outcomes.

Farheen E Sehar

Digital Marketer, Marketing Strategist, Marketing Analyst, +2





I am a data-driven digital marketing professional with experience across B2B and B2C markets, specializing in growth marketing, campaign strategy, social media, content creation, CRM data, marketing analytics, and conversion rate optimization. I enjoy turning complex data into practical insights that improve customer engagement, lead generation, and business growth. I have hands-on experience working with marketing automation, paid media, e-commerce, webinars, influencer and UGC strategies, and AI-driven personalization projects. I am comfortable bridging technical teams and business stakeholders, managing projects from planning to execution, and building measurable marketing solutions that deliver strong customer and commercial outcomes.…I am a data-driven digital marketing professional with experience across B2B and B2C markets, specializing in growth marketing, campaign strategy, social media, content creation, CRM data, marketing analytics, and conversion rate optimization. I enjoy turning complex data into practical insights that improve customer engagement, lead generation, and business growth. I have hands-on experience working with marketing automation, paid media, e-commerce, webinars, influencer and UGC strategies, and AI-driven personalization projects. I am comfortable bridging technical teams and business stakeholders, managing projects from planning to execution, and building measurable marketing solutions that deliver strong customer and commercial outcomes.

Available to hire

I am a data-driven digital marketing professional with experience across B2B and B2C markets, specializing in growth marketing, campaign strategy, social media, content creation, CRM data, marketing analytics, and conversion rate optimization. I enjoy turning complex data into practical insights that improve customer engagement, lead generation, and business growth.

I have hands-on experience working with marketing automation, paid media, e-commerce, webinars, influencer and UGC strategies, and AI-driven personalization projects. I am comfortable bridging technical teams and business stakeholders, managing projects from planning to execution, and building measurable marketing solutions that deliver strong customer and commercial outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Specialist, SaaS at Digital Labs/Wayby.io

February 1, 2026 - May 28, 2026

Managed the project lifecycle for integrating AI-driven models into existing systems to automate real-time data personalization. Developed data-driven marketing strategies, content, and digital media campaigns. Analyzed and managed CRM data architectures, translating raw data into actionable customer behavior models. Supported sales through webinars, marketing analytics, and lead generation.

Business Analyst Trainee at Planet Amino

July 15, 2025 - November 4, 2025

Analyzed customer and marketing data to identify target groups and buyer personas. Conducted competitor benchmarking and developed influencer and UGC tactics for European markets. Set up Google Merchant and optimized email marketing workflows using Omnisend. Reviewed Meta advertising accounts and subscription models for e-commerce growth. Supported TikTok Business activities and streamlined video editing processes.

Digital Marketing Trainee at University of Eastern Finland

April 1, 2025 - May 31, 2025

Designed and produced English-language social media content, particularly for TikTok and Instagram. Reviewed English-language courses offered by the UEF Open University and identified suitable courses for marketing. Achieved a 3.4% increase in views, reaching more than 420,000 views, a 31.6% increase in reach, and 49.9% growth in content interactions. Organized and hosted virtual information sessions for students and assessed ways to improve the visibility of English-language study opportunities.

Social Media Analyst at Siciliamia

October 19, 2024 - April 30, 2025

Developed and executed content marketing campaigns to increase traffic, engagement, leads, sales, and customer retention. Created thought leadership content, website copy, social media content, and marketing collateral. Tracked performance metrics, generated insights, and supported data-driven decisions for marketing strategies.

Media Strategy Assistant at Vestäjät ry - Kirjakantti

October 15, 2024 - November 30, 2024

Managed Kirjakantti’s Instagram and Facebook presence and created text, visual, and video content promoting events, book reviews, and cultural news. Monitored and responded to audience comments and messages. Increased views by 335%, content interactions by 348%, follows by 485.7%, profile visits by 762.4%, and reach by 192.1%.

Event & Communication Trainee at University of Eastern Finland Library

August 19, 2024 - October 18, 2024

Provided library tours and represented the library at student events. Developed and promoted library services through social media, including short-form videos. Contributed student insights and multicultural perspectives to improve communication and awareness of library services.

Marketing Intern, B2B at Nordic Gulf Partners

August 1, 2024 - January 1, 2025

Promoted the Gulf-Fin Investors Summit to companies interested in expanding to Dubai and the Middle East. Identified and contacted potential real estate investors, developed email marketing campaigns, and conducted market research to identify prospective attendees and sponsors. Supported sales activities through lead generation and customer relationship management.

Marketing Trainee, B2B at JobGo.Ai

March 18, 2024 - April 30, 2024

Assisted with implementing the WebinarKit platform and supported podcast production, including recording, editing, and audio post-production. Helped develop webinar and podcast topics and scripts, promoted initiatives across social media platforms, and tracked key performance metrics.

ICT Business Development Manager at Amperor Tech

February 1, 2023 - August 31, 2023

Onboarded local agency partners, selected operational tools, and managed partner relationships. Tracked agency progress in managing social media channels and produced industry-related content for social media and press releases. Collaborated with events teams to plan virtual events, workshops, conferences, and networking events. Gathered customer feedback and suggested product updates to improve user value.

Media Buyer & Strategy Associate at Oktopus 360 Media, Carat Affiliated, Dentsu

June 15, 2021 - August 31, 2023

Planned, executed, and optimized digital marketing campaigns across multiple channels. Managed social media activities across LinkedIn, Facebook, Twitter, Instagram, TikTok, Google, and YouTube. Used HubSpot and Google Ads to create workflows, segment audiences, and improve return on investment. Evaluated campaign performance through data and analytics, optimized media spending through real-time changes to targeting and bidding, and maintained unified reporting pipelines using Google Analytics and automation tools.

Business Development Assistant at Enrichers Investment Group

March 10, 2021 - June 10, 2021

Identified new business opportunities within assigned segments and implemented targeted sales strategies. Qualified, nurtured, and guided prospects through the sales pipeline. Delivered product demonstrations and tailored presentations to prospective clients. Maintained knowledge of global financial markets, particularly stocks, gold, and crude oil, and built long-term customer relationships.

Marketing Intern at Pak Elektron Limited

July 20, 2020 - August 30, 2020

Assisted the marketing department with advertising and promotional activities. Conducted market analysis and researched current trends to prepare promotional presentations. Supported information sessions on market segments, branding strategies, creative functions, and BTL marketing campaigns. Conducted dealer-store market surveys and used feedback to recommend improvements.

Education

Master's Degree Programme in Digital Marketing and Analytics at University of Eastern Finland

August 1, 2023 - May 31, 2025

Bachelor of Business Administration (BBA Honours) at Institute of Business Administration (IBA), University of the Punjab

January 1, 2017 - December 31, 2021

Qualifications

The Economics of Advertising, Aarhus University Summer Course

July 3, 2025 - July 18, 2025

Blended Intensive Programme on European Philosophies of Technology

June 10, 2025 - June 14, 2025

Industry Experience

Software & Internet, Computers & Electronics, Education, Retail, Financial Services, Real Estate & Construction, Media & Entertainment, Professional Services, Non-Profit Organization