Social Media & Content Marketing professional with 4+ years of agency and client-facing experience creating audience-focused content across multiple brands and industries. Experienced with Canva, Instagram content creation, caption writing, Reels, editorial calendars, and scheduling—focused on brand consistency and visual storytelling.

BETTY J. OGBURN

Social Media & Content Marketing professional with 4+ years of agency and client-facing experience creating audience-focused content across multiple brands and industries. Experienced with Canva, Instagram content creation, caption writing, Reels, editorial calendars, and scheduling—focused on brand consistency and visual storytelling.

Available to hire

Social Media & Content Marketing professional with 4+ years of agency and client-facing experience creating audience-focused content across multiple brands and industries. Experienced with Canva, Instagram content creation, caption writing, Reels, editorial calendars, and scheduling—focused on brand consistency and visual storytelling.

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Language

English
Advanced
Spanish; Castilian
Advanced
German
Intermediate

Work Experience

Contributing Writer (Freelance) at The Soulhaus™
April 1, 2024 - October 31, 2024
Conceived, pitched, and wrote articles for a lifestyle magazine documenting the modern-day Black creative renaissance, including features highlighting creatives’ styles and linking to eCommerce where readers could purchase individual pieces. Covered New York Fashion Week SS25, interviewed designers (e.g., Clarence Ruth & Kate Barton), and wrote show overviews with selected favorite looks by brand.
Content Creator (Freelance) at Miller Integrated Marketing
April 1, 2024 - April 30, 2025
Designed 100+ carousels, Reels, static posts, and other multimedia assets to generate engagement and spark thought-provoking online discourse for Mission 34, a nonprofit dedicated to mental health awareness & suicide prevention.
Account Executive (Freelance) at RJ Communications
April 1, 2024 - January 31, 2026
Executed PR strategies for a MarComs boutique’s healthcare clients, guiding them to embrace influencer marketing to educate the public on diseases, treatments, and preventative techniques; generated 115K views on a cancer awareness campaign targeting women. Mobilized creatives to meet rapid deadlines and translated client requirements into clear instructions. Authored brochures, flyers, and text components distributed via patient portals and email campaigns to 100K users. Proofread and edited 200+ editorial assets, contracts, social media captions, and other resources. Composed the communications plan for the U.S. Department of Commerce’s Minority Business Development Agency to promote MED Week, encompassing paid & earned media.
Media Coach & Publicist at Media Minefield
October 1, 2022 - July 31, 2023
Wrote 10+ articles and thought leadership pieces for financial services executives as a trusted PR & brand strategy advisor. Secured coverage with CBS, KNPR, ABC, NBC, and other outlets, and built partnerships with journalists & producers. Identified cross-promotion opportunities with clients and outlets nationally, including securing a CBS Minnesota segment for documentary filmmaker/author Maya Washington to promote educational curricula based on 'Through the Banks of the Red Cedar.' Coached financial planners and technical stakeholders to communicate charismatically in public-facing engagements and repurposed segments for social media with engagement-focused captions.
Public Relations Intern at with/sara PR
January 1, 2022 - May 31, 2022
Showcased POC entrepreneurs & female founders and compiled reports for cosmetic, fashion, and lifestyle brands. Assembled media lists and partnered with press contacts & influencers to elevate messaging. Submitted client bids and pitches for awards, features, and product placements. Researched industry trends and conducted competitor analyses to position brands.
Public Relations Intern at Jane Owen Public Relations
October 1, 2021 - December 31, 2021
Contributed to PR campaigns for a decorated boutique serving prolific figures and brands in entertainment, luxury goods, and tech. Composed press releases, pitches, articles, and promotional content to drive exposure, achieving a 48% open rate via newsletter campaign pitches and media blasts. Contacted media teams of public figures to pitch services and partnerships.
Talent Relations & Marketing Intern at Blisser
June 1, 2021 - September 30, 2021
Operationalized communications and administrative tasks for a charitable messaging platform’s CTO, streamlined workflows, and represented the company at meetings with clients and talent.
Public Relations & Social Media Intern at MintPrint LLC
February 1, 2021 - May 31, 2021
Increased social media engagement for an advertising and graphic design firm and its diverse clients. Produced images and copy for Instagram and Pinterest, and promoted a publication that raises businesses’ profiles.
Social Media Strategy Consultant at Nifty This
November 1, 2020 - September 30, 2021
Created, published, and promoted content for an online retail startup’s Instagram and Pinterest, growing followers by 60% through relevant posts, sleek carousels & videos, and a community-centric approach. Advised the founder/CEO on raising the company’s digital profile by incentivizing user-generated content and paid promotion, resulting in a 40% increase in engagement.
English Language & Culture Teaching Assistant at The Spanish Ministry of Education / FERE CECA
October 1, 2014 - June 30, 2021
Instructed English, reading comprehension, and social & natural science to students ages 6–18. Strengthened ties between Spain and North America with cultural programs on entertainment, traditions, and gastronomy. Innovated an eLearning curriculum to sustain academic continuity during the pandemic.

Education

Bachelor of Arts (BA) in Spanish at Wake Forest University
January 1, 2014 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Education, Non-Profit Organization, Government, Financial Services, Professional Services