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C-level communications and brand transformation director responsible for brand strategy, crisis and escalation communications, AI revitalization initiatives, and alignment of brand activity with business objectives. I build and run brand and communication plans, lead brand teams, and drive brand awareness, loyalty, and revenue growth through clear positioning and messaging. I am media-trained for crises and legally trained in relevant laws, restrictions, and documentation, with extensive GCC experience working with top consultancies and government entities. Known for integrity, exceptional client service, and negotiation skills, I deliver go-to-market strategies and brand programs that maximize profitability.…C-level communications and brand transformation director responsible for brand strategy, crisis and escalation communications, AI revitalization initiatives, and alignment of brand activity with business objectives. I build and run brand and communication plans, lead brand teams, and drive brand awareness, loyalty, and revenue growth through clear positioning and messaging. I am media-trained for crises and legally trained in relevant laws, restrictions, and documentation, with extensive GCC experience working with top consultancies and government entities. Known for integrity, exceptional client service, and negotiation skills, I deliver go-to-market strategies and brand programs that maximize profitability.

ADAM DAVID LEE

Brand Strategist, Marketing Strategist, Creative Director, +1

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C-level communications and brand transformation director responsible for brand strategy, crisis and escalation communications, AI revitalization initiatives, and alignment of brand activity with business objectives. I build and run brand and communication plans, lead brand teams, and drive brand awareness, loyalty, and revenue growth through clear positioning and messaging. I am media-trained for crises and legally trained in relevant laws, restrictions, and documentation, with extensive GCC experience working with top consultancies and government entities. Known for integrity, exceptional client service, and negotiation skills, I deliver go-to-market strategies and brand programs that maximize profitability.…C-level communications and brand transformation director responsible for brand strategy, crisis and escalation communications, AI revitalization initiatives, and alignment of brand activity with business objectives. I build and run brand and communication plans, lead brand teams, and drive brand awareness, loyalty, and revenue growth through clear positioning and messaging. I am media-trained for crises and legally trained in relevant laws, restrictions, and documentation, with extensive GCC experience working with top consultancies and government entities. Known for integrity, exceptional client service, and negotiation skills, I deliver go-to-market strategies and brand programs that maximize profitability.

Available to hire

C-level communications and brand transformation director responsible for brand strategy, crisis and escalation communications, AI revitalization initiatives, and alignment of brand activity with business objectives. I build and run brand and communication plans, lead brand teams, and drive brand awareness, loyalty, and revenue growth through clear positioning and messaging.

I am media-trained for crises and legally trained in relevant laws, restrictions, and documentation, with extensive GCC experience working with top consultancies and government entities. Known for integrity, exceptional client service, and negotiation skills, I deliver go-to-market strategies and brand programs that maximize profitability.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Dutch

Advanced

Spanish; Castilian

Beginner

Work Experience

Branding & Comms Consultant at Mastercard (Global in Ireland)

July 1, 2023 - January 1, 2024

Developed and implemented comprehensive AI communications and brand strategies aligned to business goals and enhanced brand equity. Owned AI brand management activities including positioning, messaging, and identity, ensuring consistent policy and procedure positioning across all marketing channels. Built and maintained company AI brand guidelines and standards. Conducted market research to understand customer needs and perceptions, and analyzed brand performance data to identify trends, opportunities, and areas for improvement.

Branding & Comms Consultant at Katara Hospitality

April 1, 2020 - September 1, 2023

Oversaw creation and distribution of AI brand content across multiple channels. Collaborated with creative teams to develop AI escalation procedures globally. Managed global crises public relations activities, including media relations, press releases, and crisis communications. Built and maintained relationships with key media outlets and industry influencers. Developed and implemented social media strategies to increase brand presence and engagement, and oversaw related digital marketing initiatives for brand management.

Branding & Comms consultant to the CEO at Atento

January 1, 2019 - January 1, 2020

Developed and implemented strategies to refresh and revitalize the company’s brand. Led brand audits and repositioning initiatives to improve brand perception and implemented programs to enhance overall customer experience through brand interactions. Monitored customer feedback to identify improvement areas, expanded digital brand efforts to increase online presence and engagement, and developed and executed a content marketing strategy supporting brand objectives.

Branding & Comms consultant at AIB

December 1, 2018 - May 1, 2019

Led development and management of AIB’s crises brand identity and positioning, ensuring consistent brand expression across touchpoints and countries. Crafted crisis and escalation messaging designed to inspire action across diverse audiences, including policymakers, business leaders, philanthropists, and civil society actors. Developed organization-wide communications, messaging, and narrative strategy.

Crises Branding & Comms Director at Ernst & Young (KSA)

June 1, 2018 - January 1, 2019

Led development of crises narratives and stories about global catastrophic risk and efforts to reduce risk. Positioned the client as a storytelling leader in global risk by crafting accessible, compelling narratives that drive political action. Developed innovative storytelling formats such as video series, podcasts, and interactive reports to engage diverse audiences.

Crises Comms Director at Ernst & Young

February 1, 2017 - January 1, 2019

Managed annual brand marketing and communications planning leveraged across organizational channels and products, while supporting the client’s presence and core values in the optics and photonics industry. Served as an internal resource and guide for brand guideline adherence, providing training and feedback to stakeholders using the brand in programs, products, and services to protect brand integrity.

Crises Branding & Comms Director at Ernst & Young

January 1, 2017 - June 1, 2018

Directed corporate crises communications for external audiences, managing a team responsible for corporate social media channels and media relations. Designed a story-based, member-focused communications strategy. Provided executive office messaging and design support through organizational presentations and remarks.