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Digital strategist with a cross-functional background in brand identity, strategic communications, UX, and AI content operations. I connect design, narrative, and technology to turn complex digital workflows into clearer, adaptable, and more effective systems under clear governance standards. I combine strategic direction with hands-on execution across technical auditing, content architecture, SEO/GEO, brand QA, and scalable creative production—aligning authority, clarity, and trust across digital channels while applying AI and automation with brand integrity and compliance.…Digital strategist with a cross-functional background in brand identity, strategic communications, UX, and AI content operations. I connect design, narrative, and technology to turn complex digital workflows into clearer, adaptable, and more effective systems under clear governance standards. I combine strategic direction with hands-on execution across technical auditing, content architecture, SEO/GEO, brand QA, and scalable creative production—aligning authority, clarity, and trust across digital channels while applying AI and automation with brand integrity and compliance.

RODRIGO ARTEAGA TRIGO

Brand Strategist, Digital Marketer, AI Strategy Consultant, +5

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Digital strategist with a cross-functional background in brand identity, strategic communications, UX, and AI content operations. I connect design, narrative, and technology to turn complex digital workflows into clearer, adaptable, and more effective systems under clear governance standards. I combine strategic direction with hands-on execution across technical auditing, content architecture, SEO/GEO, brand QA, and scalable creative production—aligning authority, clarity, and trust across digital channels while applying AI and automation with brand integrity and compliance.…Digital strategist with a cross-functional background in brand identity, strategic communications, UX, and AI content operations. I connect design, narrative, and technology to turn complex digital workflows into clearer, adaptable, and more effective systems under clear governance standards. I combine strategic direction with hands-on execution across technical auditing, content architecture, SEO/GEO, brand QA, and scalable creative production—aligning authority, clarity, and trust across digital channels while applying AI and automation with brand integrity and compliance.

Available to hire

Digital strategist with a cross-functional background in brand identity, strategic communications, UX, and AI content operations. I connect design, narrative, and technology to turn complex digital workflows into clearer, adaptable, and more effective systems under clear governance standards.

I combine strategic direction with hands-on execution across technical auditing, content architecture, SEO/GEO, brand QA, and scalable creative production—aligning authority, clarity, and trust across digital channels while applying AI and automation with brand integrity and compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Advanced

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Applied AI & Content Operations Specialist at Independent AI Applied Lab

January 1, 2025 - Present

Engineered no-code/low-code evaluation tools, including a site visibility scanner for LLM/RAG systems (ChatGPT, Claude, Perplexity) and Local SEO Chrome extensions. Deployed automated publishing workflows, search-optimized content architectures, and AI-assisted web systems to accelerate digital production. Designed smart chatbots and Telegram support assistants to automate lead capture and customer support operations. Created passive audit tools to validate GDPR compliance signals, cookie architecture, and web security hygiene. Provide strategic training and coaching for non-technical professionals on prompt engineering, AI tool adoption, and daily workflow automation.

Especialista en IA Aplicada y Operaciones de Contenido at Independent AI Applied Lab (laboratorio independiente de I+D y prototipado)

January 1, 2025 - Present

Desarrollo de herramientas de evaluación sin código y de bajo código, incluido un escáner de visibilidad web para sistemas LLM/RAG (ChatGPT, Claude y Perplexity) y extensiones de Chrome para SEO local. Despliegue de flujos de publicación automatizados, arquitecturas de contenido optimizadas para buscadores y sistemas web asistidos por IA para acelerar la producción digital. Diseño de chatbots inteligentes y asistentes de soporte en Telegram para automatizar captación de leads y operaciones de atención al cliente. Creación de herramientas de auditoría pasiva para validar señales de cumplimiento del RGPD, arquitectura de cookies e higiene de seguridad web. Formación estratégica y acompañamiento a perfiles no técnicos en ingeniería de prompts, adopción de herramientas de IA y automatización de flujos de trabajo diarios.

Especialista en IA Aplicada y Operaciones de Contenido at Independent AI Applied Lab

January 1, 2025 - Present

Desarrollo de herramientas de evaluación sin código y de bajo código, incluyendo un escáner de visibilidad web para sistemas LLM/RAG (ChatGPT, Claude y Perplexity) y extensiones de Chrome para SEO local. Despliegue de flujos de publicación automatizados, arquitecturas de contenido optimizadas para buscadores y sistemas web asistidos por IA para acelerar la producción digital. Diseño de chatbots inteligentes y asistentes de soporte en Telegram para automatizar captación de leads y atención al cliente. Creación de herramientas de auditoría pasiva para validar cumplimiento RGPD, arquitectura de cookies e higiene de seguridad web. Formación estratégica para perfiles no técnicos en ingeniería de prompts y adopción de automatización.

Digital Strategist & AI Content Solutions at PREAM Internet, Digital Marketing Agency

March 1, 2024 - Present

Oversee the digital lifecycle of B2B/B2C brands, standardizing content strategies through AI-driven automated workflows. Manage brand consistency across social media, content, and digital assets to improve quality and operational efficiency. Lead market research and competitive analysis using AI tools, turning findings into strategic reports and actionable plans. Perform QA for high-commercial-value websites, checking client requirements, brand standards, and business objectives.

Estratega Digital y Soluciones de Contenido con IA at PREAM Internet, Agencia de Marketing Digital

March 1, 2024 - Present

Supervisión del ciclo de vida digital de marcas B2B/B2C, estandarizando estrategias de contenido mediante flujos automatizados con IA. Gestión de la coherencia de marca en redes sociales, contenidos y activos digitales para mejorar calidad y eficiencia operativa. Liderazgo de investigación de mercado y análisis competitivo con herramientas de IA, convirtiendo hallazgos en informes estratégicos y planes de acción. Control de calidad de sitios web de alto valor comercial, validando requisitos del cliente, estándares de marca y objetivos de negocio.

Senior Digital Marketing Strategist at ChayLife & Coach Daniela Escobar, EdTech

January 1, 2020 - December 31, 2023

Directed EdTech launches, coordinating automated sales funnels with Hotmart, BuilderAll, Moodle, and ActiveCampaign. Implemented measurement models with Google Analytics 4 for conversion tracking and paid traffic ROI optimization. Designed lead nurturing flows and email marketing strategies for segmented databases, improving retention and sales closing rates.

Estratega Senior de Marketing Digital at ChayLife y Coach Daniela Escobar (EdTech)

January 1, 2020 - December 31, 2023

Dirección de lanzamientos EdTech, coordinando embudos de venta automatizados con Hotmart, BuilderAll, Moodle y ActiveCampaign. Implementación de modelos de medición con Google Analytics 4 para seguimiento de conversiones y optimización del ROI del tráfico de pago. Diseño de flujos de nutrición de leads y estrategias de email marketing para bases segmentadas, mejorando retención y tasas de cierre de ventas.

Associate Director of Communications at Institute of MultiTrack Diplomacy, Washington D.C.

April 1, 2018 - December 31, 2019

Restructured the organization's global digital presence and executed conversion audits to optimize user flows. Delivered independent analytics reports for executive leadership, increasing transparency on external vendor performance. Designed visual narratives for fundraising and institutional communication, contributing to the onboarding of 25 strategic volunteers.

Director Adjunto de Comunicación at Institute of MultiTrack Diplomacy (Washington D.C.)

April 1, 2018 - December 31, 2019

Reestructuración de la presencia digital global de la organización y ejecución de auditorías de conversión para optimizar recorridos de usuario. Elaboración de informes independientes de analítica para la dirección ejecutiva, mejorando la transparencia sobre el rendimiento de proveedores externos. Diseño de narrativas visuales para captación de fondos y comunicación institucional, contribuyendo a la incorporación de 25 voluntarios estratégicos.

Director Adjunto de Comunicación at Institute of MultiTrack Diplomacy

April 1, 2018 - December 31, 2019

Reestructuración de presencia digital global y ejecución de auditorías de conversión para optimizar recorridos de usuario. Elaboración de informes independientes de analítica para dirección ejecutiva, aumentando transparencia del rendimiento de proveedores externos. Diseño de narrativas visuales para captación de fondos y comunicación institucional, contribuyendo a la incorporación de 25 voluntarios estratégicos.

SEO & Digital Brand Specialist at Creative Tours, Amazon Cruise Bolivia

May 1, 2016 - August 31, 2018

Conducted advanced search intent and relevance research to guide SEO, lead generation, and strategic brand identity renewal.

Especialista en SEO y Marca Digital at Creative Tours, Amazon Cruise Bolivia

May 1, 2016 - August 31, 2018

Investigación avanzada de intención de búsqueda y relevancia para orientar SEO, generación de leads y renovación estratégica de la identidad de marca.

Education

Programa en Inteligencia Artificial: IA Estratégica y Gobernanza Corporativa (Bpifrance Université) at Bpifrance Université