AI Ad Strategist at Atlas AI

Trained and directed Atlas's AI “TV Ads” agent for programmatic campaigns by analyzing what worked vs. what didn’t and feeding recommendations to production. Built and owned Atlas’s Google Ads account from scratch, improving performance (lower cost per conversion, more opt-ins and booked calls) within a managed daily budget. Built the full growth stack including GA4, code-level GTM tracking, Microsoft Clarity, Amplitude, GoHighLevel automations, and landing pages/CRO to improve app workflows and conversion experience across multiple verticals (finance, home services, medical). Operated as a startup generalist owning paid media, tracking, automation, creative, landing pages, and analytics end-to-end.

Account Manager at Dentsu

Managed end-to-end planning, buying, and execution of PPC and programmatic campaigns for Cornercard, Polestar, and Kellogg's across Switzerland using Google, Meta, LinkedIn, The Trade Desk, CM360, and DV360 (Search, Shopping, PMax, Display, Video, CTV, DOOH, Native). Oversaw $10M/month media across performance and branding, achieving 90%+ KPI attainment. Executed programmatic and direct deals with premium publishers/SSPs and ensured robust conversion tracking and attribution using Floodlight, 1x1 trackers, GTM, and analytics. Built custom dashboards for delivery, pacing, and performance; mentored junior team members and acted as a primary liaison for clients and stakeholders.

Deputy Manager at Samsung R&D Institute

Led end-to-end programmatic campaigns across display, native, CTV, and online video using Samsung DSP and The Trade Desk, optimizing targeting and performance to align with KPIs. Managed campaign operations and trafficking for leading UK brands (HBO, Sky, Samsung Electronics) with control of $50M+ per-quarter budgets while maintaining brand safety and ad integrity. Collaborated with client solutions and supply/inventory teams to troubleshoot creative, ad-tag, and platform issues and improve execution. Documented ad-ops best practices and trafficking SLAs to improve workflow efficiency and provided product feedback to trader PMs for feature development.

Sr. Associate – Paid Media Buyer at BrandMuscle India Pvt. Ltd

Handled end-to-end management for PPC, Shopping, Search, Social, and Programmatic across Google, Meta, The Trade Desk, DV360, Simpli.fi, and Tiger Pistol for US clients (e.g., Allstate, GE, US Cellular, Liberty Tax, Husqvarna, LiftMaster). Achieved ~30% more conversions, reduced cost by ~20%, and delivered ~90% of campaign objectives. Executed 25K+ campaigns totaling $100M+ media, using reporting to drive optimization. Trafficked creative via Google DCM and applied tracking/blocking tags using IAS/DoubleVerify and GTM; built and activated audiences in Oracle BlueKai DMP. Created onboarding/training plans and reusable templates for new team members/accounts (PMax, Search, Shopping, CTV, DOOH, Audio, Video).