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Marketing and advertising professional with strong interpersonal skills and strategic thinking, passionate about digital marketing and social media management. Known for creativity, analytical mindset, and adaptability across different contexts. Experienced in developing visual identity systems and marketing plans, creating engaging visual and written content for Instagram and TikTok, and supporting brand positioning through thoughtful strategy, teamwork, and effective execution.…Marketing and advertising professional with strong interpersonal skills and strategic thinking, passionate about digital marketing and social media management. Known for creativity, analytical mindset, and adaptability across different contexts. Experienced in developing visual identity systems and marketing plans, creating engaging visual and written content for Instagram and TikTok, and supporting brand positioning through thoughtful strategy, teamwork, and effective execution.

Natalia Bernal Hurtado

Marketing Strategist, Digital Marketer, Social Media Manager, +2

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Marketing and advertising professional with strong interpersonal skills and strategic thinking, passionate about digital marketing and social media management. Known for creativity, analytical mindset, and adaptability across different contexts. Experienced in developing visual identity systems and marketing plans, creating engaging visual and written content for Instagram and TikTok, and supporting brand positioning through thoughtful strategy, teamwork, and effective execution.…Marketing and advertising professional with strong interpersonal skills and strategic thinking, passionate about digital marketing and social media management. Known for creativity, analytical mindset, and adaptability across different contexts. Experienced in developing visual identity systems and marketing plans, creating engaging visual and written content for Instagram and TikTok, and supporting brand positioning through thoughtful strategy, teamwork, and effective execution.

Available to hire

Marketing and advertising professional with strong interpersonal skills and strategic thinking, passionate about digital marketing and social media management. Known for creativity, analytical mindset, and adaptability across different contexts.

Experienced in developing visual identity systems and marketing plans, creating engaging visual and written content for Instagram and TikTok, and supporting brand positioning through thoughtful strategy, teamwork, and effective execution.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Beginner

Work Experience

Freelance – Digital Marketing & Brand Design Creation

January 1, 2024 - Present

Created attractive and strategic visual content for Instagram and TikTok. Managed social media for small businesses and developed brand visual identity (logo design, color palettes, typography, and graphic style guidelines). Also worked on marketing plan design by defining objectives and growth/positioning strategies.

Junior Marketing Consultant at Hefyl S.A.S

August 1, 2023 - May 1, 2024

Supported marketing consulting activities, including designing and developing the marketing plan, planning objectives and strategies aligned with company growth and positioning.