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Multidisciplinary executive and founder scaling Web3 and data-driven digital brands, with a focus on creative direction, IP/world-building, and community-led growth. Founder & CEO of studio PUSH, and co-founder/Head of Marketing, Brand, UX & Business Development roles across multiple emerging tech and Web3 companies. Leads end-to-end go-to-market and brand systems, including product/UX strategy, investor relations, partnerships, and early-stage venture development. Builds platforms reaching 150,000+ monthly users and develops engagement/retention systems tied to strong community operations.…Multidisciplinary executive and founder scaling Web3 and data-driven digital brands, with a focus on creative direction, IP/world-building, and community-led growth. Founder & CEO of studio PUSH, and co-founder/Head of Marketing, Brand, UX & Business Development roles across multiple emerging tech and Web3 companies. Leads end-to-end go-to-market and brand systems, including product/UX strategy, investor relations, partnerships, and early-stage venture development. Builds platforms reaching 150,000+ monthly users and develops engagement/retention systems tied to strong community operations.

Ricardo Loera

Creative Director, Brand Strategist, Marketing Strategist, +4

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Multidisciplinary executive and founder scaling Web3 and data-driven digital brands, with a focus on creative direction, IP/world-building, and community-led growth. Founder & CEO of studio PUSH, and co-founder/Head of Marketing, Brand, UX & Business Development roles across multiple emerging tech and Web3 companies. Leads end-to-end go-to-market and brand systems, including product/UX strategy, investor relations, partnerships, and early-stage venture development. Builds platforms reaching 150,000+ monthly users and develops engagement/retention systems tied to strong community operations.…Multidisciplinary executive and founder scaling Web3 and data-driven digital brands, with a focus on creative direction, IP/world-building, and community-led growth. Founder & CEO of studio PUSH, and co-founder/Head of Marketing, Brand, UX & Business Development roles across multiple emerging tech and Web3 companies. Leads end-to-end go-to-market and brand systems, including product/UX strategy, investor relations, partnerships, and early-stage venture development. Builds platforms reaching 150,000+ monthly users and develops engagement/retention systems tied to strong community operations.

Available to hire

Multidisciplinary executive and founder scaling Web3 and data-driven digital brands, with a focus on creative direction, IP/world-building, and community-led growth. Founder & CEO of studio PUSH, and co-founder/Head of Marketing, Brand, UX & Business Development roles across multiple emerging tech and Web3 companies.

Leads end-to-end go-to-market and brand systems, including product/UX strategy, investor relations, partnerships, and early-stage venture development. Builds platforms reaching 150,000+ monthly users and develops engagement/retention systems tied to strong community operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Marketing, Brand, UX & Business Development at Poly market Analytics

January 1, 2026 - Present

Led branding and marketing strategy for a leading analytics platform in prediction markets, positioning it as a top-of-funnel destination for traders. Drove growth through market analysis and social distribution, establishing category leadership in advanced prediction-market data. Directed content development and brand/visual design for the platform. Built and managed an engaged trader community and supported retention via automated trading systems.

Head of Marketing, Brand, UX & Business Development at Polymarket Analytics

January 1, 2026 - Present

Led branding and marketing strategy for a leading analytics platform in prediction markets. Positioned the platform as a top-of-funnel destination for traders, scaling to 150,000+ monthly unique visitors and 800,000+ monthly page views. Drove growth through market analysis and social distribution by establishing category leadership in advanced prediction-market data. Led brand, marketing, and visual design and built and managed an engaged trader community supported by high-volume user workflows and automated trading systems.

Co-Founder & Head of Marketing, Brand, UX & Business Development at Global Trust Index

August 1, 2025 - Present

Co-founded Global Trust Index, a privacy-focused platform spanning social job search and reputation mechanics to help users build verifiable professional reputation. Led brand strategy, positioning, and go-to-market planning ahead of product launch. Drove UX strategy and product design with an emphasis on simplicity, privacy, and seamless collaboration. Managed strategic partnerships and business development to support launch and long-term growth, and built launch marketing infrastructure and distribution initiatives.

Co-Founder & Head of Marketing, Brand, UX & Business Development at Lombok

August 1, 2025 - Present

Co-founded a privacy-focused cloud storage and file-sharing platform enabling users to control and own their data. Led brand strategy, positioning, and go-to-market planning ahead of product launch. Drove UX strategy and product design focused on simplicity, privacy, and seamless collaboration. Built strategic partnerships and business development initiatives to support launch and long-term growth, including launch marketing infrastructure and distribution initiatives.

Head of Brand & Marketing Strategy at Orbitals DeFi

July 1, 2025 - March 1, 2026

Led total visual identity development, including conceptual direction for logos, brand IP, and the platform’s UI/UX. Directed GTM strategy and execution to scale the community from 0 to over 15,000 members. Managed onboarding education and customer service systems to transition new users onto the Orbitals platform.

Web3 Advisor & Market Analysis (Portfolio Advisory) at Old Fashion Research (OFR) Investment Fund

March 1, 2025 - January 1, 2026

Served as a strategic advisor for OFR’s portfolio companies, providing guidance on product-market fit, market analysis, and marketing execution. Collaborated with internal teams to lead execution of product launches for emerging Web3 projects, supporting go-to-market outcomes and market positioning.

Web3 Advisor & Marketing Analyst at Old Fashioned Research (OFR) Investment Fund

March 1, 2025 - January 1, 2026

Served as a strategic advisor to OFR portfolio companies, providing guidance on product-market fit, market analysis, and marketing execution. Collaborated with internal teams to support product launches for emerging Web3 projects and GTM execution.

Founder at Global Trust Index

March 1, 2025 - May 1, 2026

Founded Global Trust Index, a SocialFi job search and reputation platform designed to help users build and leverage verifiable professional reputation. Led end-to-end product development including product strategy, roadmap, UX, and platform development from concept through launch preparation. Ran pre-seed fundraising by shaping the investment narrative, fundraising strategy, and investor relationships. Secured a Builders Grant from the Apto s Foundation to support product development and growth within the Aptos ecosystem. Defined go-to-market positioning at the intersection of professional networking, reputation, and decentralized technology.

Marketing / Community Lead & Web3 Advisor at Always Friday (Friday Beers)

August 1, 2022 - March 1, 2023

Executed marketing campaigns and focused on post-launch community retention and engagement for the Web2 to Web3 transition. Bridged the gap between an established 6M+ follower social media brand and the Web3 ecosystem.

Co-Founder, Marketing/Community Lead & Product Management at The Sad Times

June 1, 2022 - February 1, 2023

Led marketing strategy, product roadmap, and creative direction for a digital collectibles launch, including site development leadership, staking features, and user engagement strategy. Led content team for IP creation and content production across TikTok, Instagram, and X, achieving 30M+ views and 300K+ followers.

Co-Founder, Marketing / Community Lead & Product Management at The Sad Times

June 1, 2022 - February 1, 2023

Led marketing strategy, product roadmap, and creative direction for the digital collectibles launch, including site development direction, staking features, and user engagement strategy. Led content team efforts across TikTok, Instagram, and X, driving 30M+ views and 300K+ followers while overseeing IP and content creation.

CEO / Founder at studio PUSH

March 1, 2022 - Present

Founded and led a creative studio specializing in IP development and visual storytelling for Web 2 and Web 3 companies. Directed IP and world-building for flagship projects including 0N1 Force, Always Friday, and The Sad Times. Led creative production for custom character assets and branding with partners such as Reddit and San Diego Comic Con. Directed brand kit creation, UI/UX, and social media content systems (graphics, animations, templates). Oversaw end-to-end creative processes to translate complex project concepts into scalable brand identities.

Chief Creative Officer, Marketing Lead & Advisor at 0N1 Force

January 1, 2022 - December 1, 2025

Led branding and marketing strategy for one of the most recognized NFT brands in the space. Directed end-to-end creative campaigns, product launches, and major event activations including San Diego Comic-Con. Secured and managed high-profile partnerships and athlete activations with partners such as Reddit, San Diego Comic Con, Juju Smith-Schuster, and Israel Adesanya. Managed cross-functional teams across design, development, and marketing to ensure roadmap execution and growth.

Artist Advisor, Marketing/Community Lead at Nifty Gateway (Independent Contractor)

January 1, 2021 - December 1, 2021

Provided end-to-end advisory for premier digital artists launching on the Nifty Gateway platform, with a focus on drop mechanics and community growth. Directed NFT product lifecycle work including website development oversight, staking utility design, and collector relationship management. Guided NFT utility frameworks and implemented custom Discord automation systems. Supported strategy for multiple successful drops, including engagement systems and high-level collector relationships, as well as technical drop mechanics and roadmap planning for debut launches.

Marketing / Community Lead & Product Management at Afterorder

January 1, 2021 - March 1, 2022

Directed creative vision and brand storytelling for a digital collectibles launch. Developed comprehensive product roadmaps and led all marketing campaign execution for the initiative.

Artist Advisor, Marketing / Community Lead at Nifty Gateway (Independent Contractor)

January 1, 2021 - December 1, 2021

Provided end-to-end advisory for premier digital artists launching on the Nifty Gateway platform, focusing on drop mechanics and community growth. Directed NFT product lifecycles including website development oversight, staking utility design, and collector relations. Guided NFT utility frameworks and implemented custom Discord automation systems to increase project visibility. Led strategies for successful drops, including engagement systems and high-level collector relations.

Marketing / Community Lead & Product Management at Afterforder

January 1, 2021 - March 1, 2022

Directed creative vision and brand storytelling for digital collectibles launches. Developed comprehensive product roadmaps and led all marketing campaign execution.