Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Experienced Brand & Visual Content Designer with 15 years across publishing, fashion, and e-commerce. I specialize in creating cohesive visual identities through storytelling, layout design, and creative content strategy—turning ideas into polished, brand-aligned visuals. From book covers and interior layouts to e-commerce catalogs and fashion catalog direction, I focus on strong creative direction, clear communication, and audience-focused design. My work is built to enhance brand presence across digital platforms and support engagement and conversion.…Experienced Brand & Visual Content Designer with 15 years across publishing, fashion, and e-commerce. I specialize in creating cohesive visual identities through storytelling, layout design, and creative content strategy—turning ideas into polished, brand-aligned visuals. From book covers and interior layouts to e-commerce catalogs and fashion catalog direction, I focus on strong creative direction, clear communication, and audience-focused design. My work is built to enhance brand presence across digital platforms and support engagement and conversion.

ASNA JAMAL

Designer, Graphic Designer, Brand Designer, +2





Experienced Brand & Visual Content Designer with 15 years across publishing, fashion, and e-commerce. I specialize in creating cohesive visual identities through storytelling, layout design, and creative content strategy—turning ideas into polished, brand-aligned visuals. From book covers and interior layouts to e-commerce catalogs and fashion catalog direction, I focus on strong creative direction, clear communication, and audience-focused design. My work is built to enhance brand presence across digital platforms and support engagement and conversion.…Experienced Brand & Visual Content Designer with 15 years across publishing, fashion, and e-commerce. I specialize in creating cohesive visual identities through storytelling, layout design, and creative content strategy—turning ideas into polished, brand-aligned visuals. From book covers and interior layouts to e-commerce catalogs and fashion catalog direction, I focus on strong creative direction, clear communication, and audience-focused design. My work is built to enhance brand presence across digital platforms and support engagement and conversion.

Available to hire

Experienced Brand & Visual Content Designer with 15 years across publishing, fashion, and e-commerce. I specialize in creating cohesive visual identities through storytelling, layout design, and creative content strategy—turning ideas into polished, brand-aligned visuals.

From book covers and interior layouts to e-commerce catalogs and fashion catalog direction, I focus on strong creative direction, clear communication, and audience-focused design. My work is built to enhance brand presence across digital platforms and support engagement and conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Senior Book Designer at GetSmoothContent

May 1, 2026 - Present

Designing book covers and illustration work, along with polished interior layouts from concept to completion. Collaborates with international clients to transform ideas into compelling visual stories using customized design solutions. Focuses on cohesive, high-quality typography, layout, and visual clarity to enhance the reading experience. Delivers end-to-end cover-to-interior design with attention to style consistency and final production readiness.

E-Commerce Catalog & Creative Executive at Phoenix Initiatives

February 1, 2026 - April 30, 2026

Creates B2B-focused visual content for e-commerce platforms and digital marketing, ensuring brand coherence and visual impact across channels. Develops lifestyle imagery and product visuals, and produces platform-specific creative assets to support brand storytelling. Works closely with cross-functional teams (marketing, product, strategy) to align creative outputs with messaging and objectives, aiming to attract attention and drive meaningful engagement and conversion.

Senior Book Designer at GetSmoothContent

December 1, 2025 - January 31, 2026

Designs book layouts and illustrations, delivering complete book design from cover creation to final page production. Works with international clients to build visually compelling, cohesive designs tailored to project requirements. Ensures consistency in structure, typography, and visual language across interior pages, with emphasis on delivering a seamless and impactful reader experience.

Freelance Designer at The Citizens Foundation (TCF)

January 1, 2022 - April 30, 2022

Designs visually engaging educational worksheets aligned to learning objectives. Ensures worksheets are well-organized and easy to navigate with clear instructions to support learning outcomes. Incorporates creative layouts, visuals, and interactive elements to make content informative and enjoyable, following educational standards.

Senior Communication Designer at GulAhmed Textile Mills

January 1, 2022 - March 31, 2025

Designs e-catalogs to showcase fashion collections in a visually appealing and user-friendly way. Coordinates fashion shoots and ensures concepts, themes, and models align with the intended aesthetic. Creates mood boards and provides styling direction to maintain a consistent visual narrative. Oversees fashion catalog design so products are presented in an organized and engaging manner. Also supports social media campaigns by developing strategies to promote catalogues, highlight key products, and drive traffic and sales.

Assistant Designer at Oxford University Press

September 1, 2015 - December 31, 2022

Manages branding and design strategies to maintain consistent representation of the brand across platforms. Oversees event artwork design (e.g., book launches and literature festivals) and coordinates production layouts across Karachi, Islamabad, and London to meet regional standards. Leads design and layout of book covers aligned with target audiences. Creates social media posts promoting events, products, and services, and manages design of e-catalogs to ensure strong visual presentation and usability.